Trusted. Relevant. Or forgotten. Every brand will end up in one of these categories — the question is which one yours lands in.

Join Wendy Salomon, Managing Director at The Harris Poll, and Rob Jekielek, Managing Director at The Harris Poll, as they share the data behind what's driving and threatening brand relevance right now. Learn why trust has become an unexpected differentiator, why relevance isn't always what you think it is, and which brands are quietly pulling ahead while others fade from view.

If you work in communications, marketing, or brand management, this session delivers the research and real-world perspective you need to keep your brand visible, valued, and trusted.

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In a world of proxies, assumptions, and modeled guesswork, marketers are losing confidence that their media is reaching real people, let alone the right ones. Audience research is rich with human insight, but too often it never makes it into activation or measurement. 

In this case study presentation, Dynata will show how leading brands are putting real people back at the center of their media strategies to deliver ROI. Grounded in high‑quality, first‑party survey data from verified consumers, Dynata connects audience definition, cross‑platform activation, and brand lift measurement into a single, continuous workflow. Through real‑world use cases and success stories, you’ll see how brands turn human insight into addressable audiences, and how measuring real exposure and real responses reveals true brand impact and ROI. 

If you’re a brand marketer, media agency, or research partner looking to move beyond inferred data and opaque measurement and want to learn how leading brands activate against real people and prove it works, this session is for you. 

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Hungry for Attention: How QSR Brands Use CTV to Drive Value as Consumer Budgets Tighten Tune in for new research from The Harris Poll, InMarket, and Tubi on how streamers engage with QSR brands in today’s economic climate. Get sharp consumer insights on value perception, brand consideration, and how CTV drives measurable impact in a cost-conscious market for QSR brands. Katelyn Kroneman, VP, Client Partner, QSR, Finance, and Travel, Tubi Morgan Rentko, Senior Research Manager at The Harris Poll Paul Emdin, Senior Director of Programmatic Sales at InMarket

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