Tag results for "data"
- Gemini Overtakes Perplexity, Becomes No. 2 Bot Referral To WebsitesPublishers have struggled with the lack of referral traffic from AI chatbo ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes BackseatChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- Meta Unveils 'Elite' AI Research Team, Focus On RecommendationsMeta is forming a team of "elite AI researchers" led by Ya ...
- Perplexity, Meta, Google Hit With Privacy SuitA Utah man is alleging in a new lawsuit that artificial intelligen ...
- SCOTUS Should Uphold Telecoms' Privacy Fines, Watchdogs ArgueConsumer advocates and former FCC heads support the agency's decision to fi ...
- Google Teaches Brands To Build Dynamic AgentsGoogle released a guide today that teaches developers and marketers how ...
- IAB Explores Future Video Outcomes From AgenticThe IAB released a whitepaper Monday exploring autonomous AI systems that ha ...
- Group Initiates $100M Ad Campaign Promoting Trump's AI AgendaA $100 million campaign aims to promote the Trump administration's pro-artificial intelligen ...
- Spotify For The Body: Personalized Health Scans With Sensor-Driven DataDaniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup th ...
- ANA Rolling Out Aquila In 30 DaysNASHVILLE -- The first wave will have data from Meta, YouTube a ...
- Omnicom Annual Report Emphasizes Clients, Media, AI - People, Not So MuchNASHVILLE -- Omnicom released its annual report Thursday about the same ti ...
- Anthropic's Legal Wins, IPO, Next-Gen 'Mythos' LeapFollowing a rush to beat OpenAI to an IPO and a judge ...
- Human Traffic Slows, Automation Grows 8 Times FasterAutomated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Call For Reinvention: A Conversation With P&G's Marc Pritchard"We made a pretty big shift a few years ago when ...
- OpenAI Hires Former Meta Ad LeadOpenAI's hiring of ad veteran David Dugan as its VP/head of glob ...
- Archive-Backed AI Finds Its Way Into Marketing, AdvertisingHistory Factory has created a niche using AI to help marketers a ...
- Sen. Wyden Calls For Law Prohibiting Feds From Buying Consumer DataSenator Ron Wyden on Wednesday reiterated his call for a new feder ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target AudiencesSpecialist brand publisher Future has unveiled a tool that integrates data scienc ...
- Meta Reportedly Planning Major Layoffs, Could Impact 20% Of Its WorkforceMeta is reportedly planning a round of layoffs that could potentially impa ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media NetworkThis is what happened when a North African on-demand daily services compa ...
- AI Will Soon Run An Entire Ad CampaignAn agentic platform launched last week to help brands and agencies pl ...
- Data Investments Are Not Paying Off For Media Companies: DPP StudyMedia companies are drowning in data but lack the coherence and alignme ...
- Court Issues Mixed Ruling On California Kids Safety CodeA federal appellate panel preserved a block on parts of California's ki ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The GaugeI originally planned this column for Monday, the day before Nielsen normal ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon LawsuitPerplexity seems to have abandoned its ad model in February to foc ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'It's tone deaf because it features problematic legacy data its clients ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' RatesAn analysis found the "majority of impressions available for purchase lack progra ...
- Judge Advances Google's $135M Settlement Over 'Hijacked' Cellular DataIf finalized, the settlement will resolve a 2020 lawsuit alleging that Goog ...
- PMG Repositions As 'Engineered For Impact'With the rebrand -- featuring a newly redesigned website, tagline and missi ...
- Former Google Exec Brings AI Data Concepts To Agency BoathouseBrands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
