Spotify Advertising

What happens when 60 plus media leaders, iconic podcast hosts, and audio industry experts bond over french toast and strong coffee? They brew fresh ideas, share insights, and learn about the power of engaging with passionate fans on Spotify. Last week at Spotify's NewFronts breakfast in New York, Podcast Host and Producer of The Ringer, David Jacoby chatted with Spotify's very own Ronny Ho, Katie English, and Dj X, Xavier "X" Jernigan, about how fandom shows up across Spotify and shared tips on how brands can authentically engage and participate with fans in a measurable way. A big thank you to everyone who joined us at our NewFronts breakfast and those who shared their wisdom with us, Morgan Absher, Rob Mayhew, David Jacoby, Elijah Harris, and Ryan Kefer.

This is fandom at full volume. 🔊 Spotify is where fans crank it up and engage with their favorite artists, podcasts, audiobooks, and more. With new ways to discover and create, fans keep coming back for more. Free users are spending 26% more time in the app, leading to 14% better ad engagement for in-stream video and audio ads. From fitness gurus to lo-fi lovers, we’re here to help you reach your audience on the one platform they won’t mute. Learn how with Spotify Advertising: https://lnkd.in/etqyxmb2

This week in London, we hit the stage at Advertising Week Europe. From a first look at our Sound-On Era research to a lively conversation on why audio is becoming an increasingly powerful space for brands, the session brought together some key themes shaping marketing right now. A big thank you to our partners Larry Linietsky, Stephen Butler-Gillen, and Florence Koch for joining us for the conversation. Stay tuned for the global launch of the Sound-On Era white paper coming soon!

Curious what 100+ advertisers and 5,000 consumers have to say about trends shaping the future of media? This week at Advertising Week Europe, Spotify’s very own Jenny Haggard will walk through the seismic shift towards a "sound-on" era and how brands can take advantage of this transition. Jenny will be followed by an expert-led panel featuring Amazon’s Larry Linietsky, Arla Foods’s Stephen Butler-Gillen, and Electronic Arts (EA)’s Florence Koch, with Head of EMEA Agency, Carl Nawagamuwa. Together, they will unpack why audio is a strategic necessity for brand impact and driving attention. We hope to see you there!

POV on capturing attention 👉 "tap into the mindset" "Your brand’s audience is headed somewhere, physically, or emotionally," says Akshita Kolluru, our Creative Strategist in India. "Spotify helps users enhance these moments or amplify their mindset; it opens up a door into their feel-good space." For more creative thought starters for your next Spotify Ads campaign, check out our Creative Lab team's playbook, B-Sides: https://lnkd.in/eXZ5fwMw 🔗

In today’s swipe-and-scroll culture, choice overload is real. So how do you earn attention without having to shout for it? Tough one. But showing up on a platform where people are leaned in and actually feeling good, ain't a bad way to start.👇 "On Spotify, people engage with intention," writes Tobias Masur, our Creative Strategist in Germany. "They lock in, tune out, get hyped with music, wind down with an audiobook, or press play on the latest episode of their favorite podcast. They choose the playlist, the beats, or the all-round vibe that matches their moment—creating a feel-good mental space." Click the link for more insights and thought starters from our creative playbook, B-Sides, to inspire your next Spotify ads campaign 👉 https://lnkd.in/eWruCKRz

What happens when brands dare to be as innovative and culturally resonant as the artists they partner with? Collaborations that unlock full creative potential, and build audience affinity. "The magic happens when artists and brands bring their unique strengths to the table—authenticity, creativity, and a shared audience—creating something neither could fully realize alone." —Matthieu Hirsch, Creative Strategist, Lead, EMEA. Get more creative inspo from B-Sides, the playbook for creative advertising on Spotify and authentically connecting with fans 👉 https://lnkd.in/eWruCKRz

The best brand partnerships don't feel branded at all. "Today's audiences are savvier, sniffing out superficiality faster than you can skip an ad," writes our Creative Strategist Laura M. "The real beauty in brand-artist partnerships is in finding that genuine harmony where values align, stories intersect, and the collaboration feels less like an ad and more like a jam session." Want to partner with a creator? Get more insights and tips from "B-Sides", the playbook that celebrates what happens when insights spark imagination and when brands don’t interrupt the vibe; they amplify it 👉 https://lnkd.in/eWruCKRz

Bring your programmatic strategy to Spotify—without changing the way you work. The Spotify Ad Exchange lets you access premium audio, video, and display inventory directly from your preferred DSP—so you can apply your existing conversion goals to high-attention moments across music and podcasts. It’s the workflow you trust, connected to an audience who leans in. If you’re ready to turn that access into measurable impact, start with the Programmatic Playbook—your guide for activating, targeting, and optimizing with the Spotify Ad Exchange to drive stronger programmatic performance 👉 https://lnkd.in/e6QJeuxD #Programmatic #Advertising #Marketing #Playbook #Omnichannel