Realize

"Marketing tactics are more aligned to reporting metrics than actually driving ROI." — @zachswright on Reddit, Inc. Let’s be real. If your campaigns look impressive in dashboards but don’t move the needle on actual revenue, you’re not marketing. You’re just performing for metrics. Cut the fluff and focus on outcomes that matter. If your reporting looks good but your ROI doesn’t, it’s time to rethink strategy. #MarketingConfessions #PerformanceMarketing

Is your media actually driving bookings and visits? Marta Sangrá, Paid Digital Manager at PortAventura World, shares how top travel brands use Realize to: Reach high-intent travelers Maximize ROI Turn engagement into real-world visits They stopped guessing, and scaled what works. #PerformanceMarketing #TravelMarketing #DigitalAdvertising

Stop guessing. Start sending out campaigns that actually convert. Campaigns fail when they’re built on guesses instead of real audience demand. Too often, advertisers launch, wait for results, then scramble to optimize after the fact. Realize Trends helps you start smarter. See what audiences are already engaging with across the open web, before you launch. Less trial and error. More campaigns built on what’s actually working. Explore Realize Trends: https://lnkd.in/e7KnJcke #PerformanceMarketing

The question everyone’s asking: Can GenAI really perform like human-made ads? See Tyler Sorenson, Sr. Creative Strategist, break down what truly drives CTR with AI ads. Backed by research from Columbia University, Harvard University, Carnegie Mellon University, and Technical University of Munich this study analyzed 300K+ real ads across 500M+ impressions. Watch the video and download the full report for actionable insights: https://lnkd.in/eD6jyUnx #GenAI #PerformanceMarketing

Travel budgets are ramping up. And as demand surges, so does competition, especially across Google and Meta platforms. The result: higher costs, faster fatigue, tighter margins.

Proud moment for our team: Our research with UCLA Engineering, “Open-Domain Safety Policy Construction”, has been accepted to the Findings of EACL 2026. 🎉 We’re honored to be part of this cohort contributing to the future of safe, responsible AI. Our work explores how safety policies can be systematically constructed for open-domain LLMs, bridging academic rigor with real-world AI deployment. Shoutout to the brilliant minds behind this research. 👏 #EACL2026 #AIResearch Allen Chang Andrew Pleffer Jerry Liu Shan Lee Bruce Kuo Eagle Chen UCLA

71% more donor traffic. 31% lower CPA. 53% lower CPC. In just 7 months, Realize helped Good Neighbors turn performance gains into real-world impact. We partnered with Ad Efficiency to grow monthly donations as efficiently as possible. By activating predictive audiences, AI-powered optimization, and smarter retargeting, they reached high-intent donors and made every dollar go further. Because better performance doesn’t just drive metrics. Here, it helps change lives. Read the full story: https://lnkd.in/e8s4zSZB #PerformanceMarketing

Together, we’re sending CTV into an era of performance. At IAB NewFronts, LG Ad Solutions President of Global Ad Sales Serge Matta discussed Performance Enhancer: a new way for brands to extend CTV campaigns beyond the screen. With Realize tech, LG advertisers can now reach audiences where they actually engage (across trusted publisher networks) and see how every high-quality signal becomes a multiplier. With 28% uplift in conversions for one major US retailer, measureable CTV performance is now a reality. #CTV #OpenWeb #PerformanceMarketing Taboola

Tools powered by AI, like Google Ads and Meta Ads, promise efficiency. But performance marketers don’t care about automation alone. They care about CPA, ROAS, and scale. Where is AI actually moving the needle for you? Vote below.