Pinterest Business

Ever wonder how a search becomes a trend? 📊🔮✨Edwin Villafañe Hernandez walks us through the search-data that powers Pinterest Predicts™ and how advertisers can tap into it. 🚀 https://lnkd.in/egHwwDzA

In: personal expression, cozy upgrades, tiny rituals that make life better. Out: performative perfection. Our Pinterest Spring Trend Report is a reminder that people don’t want to totally change their lives in 2026 - they want to make them feel better, more beautiful, and more personal. That’s just one of the reasons why Pinterest has such a strong read on what’s coming next. We’re not looking at fleeting chatter; we’re looking at the future plans of hundreds of millions of people who come to Pinterest to search, save, organize, and actually act on their ideas. The signals are personal, practical, and often ahead of the curve. One of my favorite signals in this report? The rise of the reading nook, which feels less like a trend and more like a collective plea for one cozy corner, one good lamp, and one uninterrupted chapter. As an avid reader, I fully support this movement. Now excuse me while I justify a new chair for my current book, a reread of Wuthering Heights, of course. See the full report for a first look at what’s next. https://lnkd.in/euJjJZst

From insight to impact. 📈 Stacy Wright Malone breaks down Pinterest Predicts™—the forecast that gives brands a head start on where consumers are headed, including why a fresh wave of nostalgia is about to trend all over again. ✨🚀 https://lnkd.in/egHwwDzA

Pinterest reported its Q4 and full-year 2025 results. Here are some highlights: 💰 Full-year 2025 revenue: a record $4.2B, up 16% year over year. 📈 Q4 2025 revenue: $1.3B, up 14% year over year. 👥 619M global monthly active users, +12% year over year — our 10th consecutive quarter of all-time-highs. ⭐ Gen Z continues to represent more than 50% of our global audience, reinforcing Pinterest as a go-to shopping platform for the next generation 🛍️ We’re doubling down on what makes Pinterest different: visual-first discovery and shopping powered by AI. 🔍 Over 80B searches and 1.7B outbound clicks every month. This is personalization at scale,  helping people find what they’re looking for — and turn that intent into action for advertisers. 🗣️As Bill Ready, CEO of Pinterest shared: “We delivered a record $4.2 billion in revenue in 2025, up 16% year-over-year, and reached 619 million monthly active users, up 12%. Users are at all-time highs and overall engagement continues to strengthen, with more than 80 billion monthly searches on our platform as we continue to deliver strong innovation in visual search using AI. As we navigate a dynamic environment, we’re laser-focused on execution and transforming our sales and go-to-market efforts so monetization better reflects the strong commercial intent we see on Pinterest. We’re confident these important changes will make us a stronger company and position us to realize the long-term opportunity ahead.”

Looks like most of you said that visual results are more helpful than text or reviews because of all of the above. See the full findings, learn what makes Gen Z act and what this means for brands on Pinterest here: https://lnkd.in/gzhZEe39

It’s become clear: the future of digital commerce is all about meeting shoppers where intent lives. I recently discussed the shift we're seeing at Pinterest with Business of Fashion—where brands are increasingly choosing us over Instagram to drive real sales and measurable ROI. Some reasons brands are making the pivot: 🗓️ Pinterest users show up with purpose—they’re planners, researchers, and comparison-shoppers, not just passive scrollers. 📈 Tools like Pinterest Performance+, Top of Search ads, and “where to buy” links are helping brands capture purchase intent and connect it to clear business outcomes. 💰 Pinterest is not just a source of inspiration, but now a proven engine for conversions. In fact, two-thirds of our revenue now comes from driving sales, compared to an even split across the funnel just a few years ago. 👉 Read more here: https://lnkd.in/gW_5nPiP

L'Oréal Professionnel capitalise sur la tendance Pinterest Predicts Cerise Mania et booste sa notoriété 🚀 Chaque année, le rapport Pinterest Predicts détecte avant tout le monde les tendances émergentes qui façonneront l’inspiration des consommateurs. 🍒 L’Oréal Professionnel a saisi cette opportunité en s’appropriant la tendance “Cerise Mania” identifiée dans l’édition 2025 du rapport. Résultat : une campagne inspirante, parfaitement synchronisée avec les envies des consommateurs. Les chiffres parlent d’eux-mêmes : 📈 +2,9 pts d’Ad Recall et de notoriété Pinterest ❤️ +2,1 pts de favorabilité de marque – avec le meilleur score observé auprès des 35-49 ans Un pari gagnant pour L'Oréal Professionnel et Publicis Media Content France, qui démontre la force de l’anticipation des tendances. Lire la success story en entier 👉 https://lnkd.in/dahdZf8h

Today, we’re welcoming two accomplished leaders to our executive team: 📌 Lee Brown, Chief Business Officer Lee joins Pinterest in a newly created role overseeing Global Sales, Content, customer-facing operations and business product marketing. With experience at DoorDash, Spotify and BuzzFeed, he’ll focus on expanding our global ads business, deepening partnerships with brands and SMBs, and scaling our growing content and revenue opportunities. 📌 Claudine Cheever, Chief Marketing Officer Claudine, a longtime marketing leader from Amazon, will guide how we tell the Pinterest story globally as we accelerate our evolution into an AI-driven shopping destination, especially for Gen Z. She’ll help ensure that our people and partners around the world understand what Pinterest stands for: a positive, visual place to discover, shop and take action on what inspires them. Over the past few years, we’ve executed faster, built more AI-powered products than ever before, reached a record 600 million monthly active users globally, and continued to strengthen Pinterest as a positive, distinctive platform for users and advertisers. We’re excited for what’s ahead. Read more about the news in Axios: https://lnkd.in/ej_4xZV3