To celebrate the premiere of Marshals — the newest series in the Yellowstone universe from Taylor Sheridan — we partnered with Ram Trucks to bring the show's world to life in ways fans have never seen before. During the Purdue vs. Ohio State game on CBS last month, the court transformed into the open roads of Montana in a first-of-its-kind mixed reality moment, featuring a Ram truck driving straight into the action. A collaboration between Paramount Media Labs, CBS and The Famous Group, this high-impact experience seamlessly blended story, technology and live sports, giving fans a front-row seat to what’s next. Huge thanks to Ram Professional for being an incredible partner — from Yellowstone to Marshals, we continue to raise the bar.
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Powered by story. Accelerated by technology. Paramount Advertising transforms culture-defining content into performance-driven opportunities for brands. Across Paramount+, Pluto TV, CBS, Nickelodeon, MTV, Comedy Central, Showtime and more, our premium environments and advanced ad solutions connect advertisers to engaged audiences at scale, turning attention into action across every screen.
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Updates
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Going viral is great. Staying relevant is better. At Brand Innovators’ New Rules of Consumer Connection Summit, hosted by Diageo, Paramount’s Jessica Yu sat down with Karen Lilley Harris to unpack what it really takes to build brands in culture today. The big idea? It’s not about one big moment — it’s about showing up consistently. “Repetition builds reputation.” From tapping into overlapping passion points to staying connected with audiences year-round, brands need to move from moment-making to relationship-building. Because relevance isn’t rented, it’s earned over time. Thanks to Brand Innovators for a great conversation!
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Paramount Advertising reposted this
A triumph told from the heart. The Madison is Taylor Sheridan’s most watched first season launch to date, with the premiere episode drawing 8 million global views in its first ten days on Paramount+. More on its record-breaking success: https://para.mt/4t6duew
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Beth and Rip are back. Dutton Ranch premieres May 15 on Paramount+, with two episodes to kick things off. Watch the official teaser trailer: https://lnkd.in/gaMKucUk
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Can #CTV work harder without increasing spend? It turns out, yes. Midwest Photo tested CTV retargeting with Paramount Ads Manager and drove higher engagement and more efficient spend. See full case study: https://lnkd.in/g3Rdxz3M
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NEW in Paramount Ads Manager: More ways to reach the right audience, at the right time, in the right place (during TV’s biggest shows). ➡️ https://lnkd.in/guvWaSMh
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Following a massive multiplatform premiere audience, Marshals has officially been renewed for Season 2 on CBS. 🌟 #1 show of the week, averaging 20.6M viewers 🌟 Top premiere without a football lead-in since 2017 🌟 Most-streamed CBS episode ever on Paramount+
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From Taylor Sheridan, The Madison stars Michelle Pfeiffer and Kurt Russell in a powerful new family drama set between Manhattan and Montana. The six-episode debut begins March 14 on Paramount+. 🏔️
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Reaching your audience shouldn’t require more platforms, more ad creative, or more complexity. That’s why we launched Performance Multiplier, a new feature inside Paramount Ads Manager that extends your #CTV campaigns across the open web with one click. ✅ Broader reach ✅ Centralized reporting ✅ More value from every impression Smart, seamless advertising — without the added workflow. https://lnkd.in/gEJC7W4R