Valnet's Head of Monetization on The Current Podcast

This week on TPG, we hear from Fiona Hughes, an expert in one of the fastest-growing areas of marketing at the moment. The creator economy. The creator economy is currently worth about $250 billion and that’s set to almost double in the next two years. There are huge opportunities for brands that get it right. But there are also many potential pitfalls. Fiona Hughes has spent over 10 years leading creator marketing across some of PR’s biggest agencies. She shares some of her experience in an area that is seemingly only going to grow and grow. We discuss: - What makes a successful creator-brand collaboration - How creators open up genuine two-way conversations between brands and their customers - Why you might need to check your risk appetite before diving in We so often hear brands stating the need to 'move at the speed of culture'. The creator economy is right at the forefront of this. Having an insider's take on how to take advantage of it was so helpful. Search The Persuasion Game wherever you get your podcasts. Link in the comments.

“This is the great industry that brand marketing and content haven’t touched”. In our latest Marketing Leaders podcast, Peregrine’s Alexander G. sits down with EQT Group’s Head of Content Henry Tobias Jones, at a moment when private equity marketing is undergoing a seismic change. The pair discuss how Henry's background from consumer to tech has enabled him to revolutionise EQT’s content strategy, building an industry-leading content hub in ThinQ, and organically doubling their LinkedIn following in under 12 months. Watch the full episode here: https://lnkd.in/eqB7pM2G

Evergreen content remains vital in marketing's landscape. It's about creating lasting value. Multiple touchpoints matter, and podcast guesting offers a powerful way to repurpose content. This strategy amplifies reach and reinforces key messages, ultimately driving sales through consistent engagement. Focusing on evergreen strategies and creative content distribution, businesses can build stronger, more sustainable pipelines. #EvergreenContent #MarketingStrategy #PodcastGuesting #ContentRepurposing

First Click is a great attribution model for understanding how upper-funnel ads drive results. So why did major ad platforms like Google and Meta move away from it? Here’s what Constantine Yurevich, founder of SegmentStream, has to say. 🎧 This clip is from a recent episode of the DTC Podcast "The Hard Truth About Marketing Measurement"

📱 In a world where everyone and everything lives on mobile, sound has become a critical touchpoint. Whether it's a sonic logo, UI sound, or brand theme, audio is now central to how brands show up and stand out — especially across platforms like TikTok and Instagram Reels. 🔊 If your brand isn’t thinking about sound, it might be missing out on one of the most powerful tools for emotion, memory, and distinction. 🎙️ Listen now! https://lnkd.in/ekCK3vt4 #SonicBranding #MarketingPodcast #LAUDHAUS #IrishMarketingPodcast #AudioBranding #MobileMarketing #BrandStrategy

What if you could attract 6-figure clients, regularly, without any outbound marketing? No outreach. No paid ads. This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business. All with no full-time staff. Alex started out in the audio production industry, before moving into hospitality and although you might not think of hospitality as a creative industry, Alex gets to bring client’s creative visions to life. In this week’s episode of the Creative Courage Podcast , Alex shares how creative founders can build a reputation so strong that they never have to do any marketing.

Many podcasts end after a few episodes due to a perceived lack of growth. Similarly, marketing efforts might seem fruitless early on. Overnight viral sensations are rare. Building a strong message requires consistency across various channels, including in-person events, online content, articles, and networking. Marketing extends beyond video and demands a holistic, daily commitment. #marketing #consistency #growth #strategy #networking

What if you could attract 6-figure clients, regularly, without any outbound marketing? No outreach. No paid ads. This is what Alex Ghalleb has managed to achieve with his multiple six-figure consultancy business. All with no full-time staff. Alex started out in the audio production industry, before moving into hospitality and although you might not think of hospitality as a creative industry, Alex gets to bring client’s creative visions to life.  In this week’s episode of the Creative Courage Podcast , Alex shares how creative founders can build a reputation so strong that they never have to do any marketing.

Often times, the most obvious things are the easiest to overlook. In this clip, Amanda Natividad, VP of Marketing at SparkToro, shares the most obvious marketing advice you're probably ignoring that's causing your customers to be confused about what you actually sell. Check out the full deep dive where Amanda and I explore the psychology of effective marketing. We discuss zero-click content, parasocial relationships, and why the best marketing doesn't feel like marketing at all, and Amanda shares actionable strategies for creators who want to build authentic connections that convert. Watch/listen wherever you get your podcasts: • YouTube: https://lnkd.in/gw-vdHGA • Spotify: https://lnkd.in/g5FN4xtY • Apple: https://lnkd.in/gs-7T892 • Everywhere Else: https://lnkd.in/g6fuNEGN

In the new age of search, PR & SEO work in tandem. It's no longer just Search Engine Optimisation, it's now Search Everywhere Optimisation, with PR & Search now more married than ever before. A Brand's messaging is important both for PR and search, you want to influence how both humans and bots see your brand. To learn more, tune into episode 4 of the Building a Legacy series on That's What I Call Marketing Podcast with Conor Byrne, James Elms, Gus Pelogia & Mícheál Brennan. Link in comments below 👇