AI is quickly collapsing the gap between brand and performance. Winning teams now plan creative, media, and measurement as one system - anchored to sales outcomes. To discuss further, I'd love you to join us at Criteo's CES “Future of Performance” event tomorrow at 2 PM - expect a candid conversation with leaders from Homes.com and the agency side on what’s next and how to operate at this emerging confluence. Hope to see you there. RSVP: https://lnkd.in/eVxJh7Ts #CES2026 #PerformanceMedia #AI #Commerce #RetailMedia
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2moThe bridge is both falling in the gap