STEBA hosted our second Professional event of the semester “The Business of Buzz: Entertainment Marketing and Publicity” featuring panelists Mike Winton (NEON), Cheryl Family (The Family Business NYC), and Sarah Peters (Searchlight Pictures). These three panelists walked students through the development of current-day campaigns and how to best shape future releases through creative strategy and execution. Attendees of the event took home valuable knowledge about the importance of marketing and publicity in the modern digital landscape, gaining a deeper understanding of how these fields work together to drive the entertainment industry forward. A special thanks to our amazing panelists and moderator, Ari Winer, for these discussions. Thank you to our attendees for your engagement and questions. We look forward to seeing you at our future STEBA events!
NEON•1K followers
1moI had such an incredible time with this panel! Thank you for the opportunity!