Fredda Rodriguez M.B.A’s Post

Huge thank you to Mathew Curtis for inviting me to speak with his master’s class at the University of Southern California yesterday on #Audience Analysis, applied to Global Paid Media Strategy. Shoutout as well to Candace Lewis-Williams and the team at the ANA Educational Foundation (AEF) for the connection. I loved the energy in the room—such an engaged group of students with smart questions and real curiosity. Seeing how eager they are to dig into audiences and strategy was truly exciting. #Grateful #USC #MarketingEducation #AudienceAnalysis #PaidMedia #GlobalMarketing #FutureMarketers #GuestLecture #HigherEd #AEF #ANA