At EA, we believe play unlocks potential. It's how we connect, learn, create, and imagine what's possible. Through sport, play builds skills, inspires confidence, and creates opportunity for kids everywhere. But today, too many young people are being left out of sport before they ever get to experience the full benefit of it. Changing the game takes collective action. That’s why we’re proud to be an investor in the The Move Fund, a bold, five-year collaborative effort to reimagine the youth sport ecosystem in the U.S. by investing in community-led solutions that are already driving change. Because when youth move through play and sport, the world moves. We’re inspired by the first cohort of grantees across the country that are advancing this vision, bringing communities together and creating more inclusive, accessible pathways into sport. And we’re proud to work alongside a coalition of partners who share our belief that sport drives positive impact. Learn more and join the movement: themovefund.org #TheMoveFund
I’ll be direct. Current matchmaking systems are optimized for balance, but they don’t stabilize player experience over time, which is where churn actually comes from. I’ve built a behavioral matchmaking system that tracks interaction patterns across sessions and adjusts dynamically to reduce volatility and improve retention at the system level. This isn’t a feature layer, it changes how matchmaking behaves under real conditions. If you’re working on multiplayer systems at scale, this is likely relevant. https://newgameplus.base44.app
Thanks for being a great partner in this collective work! Excited for what's ahead.
The companies that understand play as infrastructure for human development, not just entertainment, are the ones that will build the most durable relationships with the next generation.
"At EA, we believe play unlocks potential." Would love EA's Terms of Service team if they were contactable. Massive potential to be unlocked here
move fund right in her pocket ;)
Love this
Alésha Smith!!!
AMAZING! We would love to join a mailing list to follow all the exciting updates! This is literally what we are doing with the grand vision to deploy our holistic development model to other area codes. Talent and dedication should be the only barriers to entry.