The Call of Duty: Modern Warfare 4 reveal trailer dropped last week, and our teams were ready from the moment the embargo lifted: –34M+ organic impressions in 24 hours –1.9M+ engagements Once Infinity Ward, the original studio behind the franchise, released the trailer, our organic coverage produced some huge numbers in those crucial first 24 hours. Here's a full breakdown across our Charlie Intel and Dexerto handles: (1) Charlie Intel X: 29M impressions, 1.8M engagements across 43 posts. Comfortably the number one source for breaking COD news from the start. (2) Charlie Intel Instagram: 700K views, 228K unique accounts reached, 80K content interactions. (3) Dexerto X: 3.75M impressions, 56.8K interactions across 8 posts. Key news posted every ten minutes for a solid hour. Incredibly competitive given that everyone was publishing the same content at the same time. (4) Dexerto Instagram: 111K views, 50K unique accounts reached, 5,665 content interactions. (5) Dexerto TikTok: 161K views, 40% watched to the end. (6) Dexerto Facebook: 400K+ views across video and posts. Credit to the editorial and social teams for the preparation and execution on this one. We can't wait for the next chapter of Modern Warfare to launch on October 23!
Call of Duty: Modern Warfare 4 Trailer Breaks 34M Impressions
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