Ali Manning’s Post

I'm curious how much of the agentic education gap is due to the brand-agency dynamic, where an agency acts as a gatekeeper/adtech SME for vendors looking to reach brand marketers. Of course, there are some incredible brands in-housing, but I always dream of what our industry could look like if brands took control of their own destiny (planning, activation and adtech partnerships) leaving just creative to agency partners.

The industry can always count on you to cut through the hype and let people know the real real.

As the workplace evolves to displace low level technical work with LLM driven advancement, we need to explore all of these conventions. Thanks for saying what we are all thinking...doesn't mean we shouldn't keep pushing!

Great debut! You first put this topic on my radar during your panel at RampUp

Wonderful piece! So honest and refreshing!