First-party data is only as powerful as the strategy behind it. Koa, The Trade Desk's AI Co-Pilot, helps you turn that data into a scalable targeting engine 🚀 In our latest AI Tips article, Viktoria Bannykova explains how to use Koa Audience Optimization to expand reach intelligently — without diluting the quality of your audience. Read: How to Scale Audiences with Koa, The Trade Desk's AI Co-Pilot 👇
