Ricky Ferrer’s Post

Some projects remind you just how much great digital experiences start with great editorial ideas. Our July feature, The 25 Most Influential Dallas Recording Artists of the Last 25 Years, was driven by an incredible vision from Mike Marshall Mike conceived the project, assembled and coordinated the panel of judges, interviewed artists, shot and edited the video, and even created custom artwork specifically for the digital experience. It was an ambitious editorial undertaking from start to finish. On the product side, our job was to build a digital experience worthy of that work, something that felt immersive, encouraged exploration, and showcased the storytelling instead of getting in its way. But also stayed true to the print design vision. Really proud of what everyone accomplished, and especially grateful to Mike for dreaming up a project that pushed us to build something special. Take a look: https://lnkd.in/gZWc-Xzk