When Natalie Marshall, better known as Corporate Natalie, landed her first brand deal (a sponsored post for Twisted Tea), she made $500 and felt invincible. “I was like, I am the richest woman in the world,” she told Fortune. The then-nascent content creator took her friends out to the nicest sushi restaurant she could find in San Francisco (but was really a “hole in the wall place,” she said) and bought everyone dinner. Marshall, a Notre Dame alum and former Deloitte consultant, started Corporate Natalie as a side project. Over the past six years, she’s developed a character built around the absurdities of office life, from passive-aggressive Slack messages to buzzword-heavy all-hands meetings. The skits resonated. She now has 1.4 million followers on Instagram, 827,000 on TikTok, and 276,000 on LinkedIn—numbers that have attracted brand partners ranging from major tech firms to consumer goods companies. https://lnkd.in/eHCYWxfk
