This is no April Fools: Orange Business is making a major move in countering deepfakes and verifying authenticity for enterprises — all in partnership with Reality Defender. To this day, when people think deepfake detection, their mind jumps to the days of yore where antivirus was a separate app that you buy and install. Time has shown that such an approach usually fails. If an employee has to open a new tab or use a different device to verify a voice on a call, they simply will not do it. Real defense against deepfakes must live inside the actual communication systems teams use and make detection effortless. Orange Business is doing exactly this by putting Reality Defender directly into their communications layer. The enterprises they support across 65 countries now have authenticity checks built natively into their infrastructure. We built Reality Defender to integrate seamlessly with existing systems so organizations can operate confidently. This integration with Orange Business shows exactly how we are doing just that. Read more about how Orange Business secures enterprise communications on our blog below 👇
Enterprise communications stacks were built on an assumption that no longer holds: that the person on the other end of the call is who they claim to be. Today, generative AI tools enable bad actors to impersonate and defraud at scale. Orange Business just changed that equation. Together, Orange Business and Reality Defender are bringing multimodal deepfake detection into the enterprise communications infrastructure that 7,000+ companies already rely on. Detection isn't a standalone tool organizations have to find and deploy on their own. Because our platform integrates seamlessly with existing systems, it is now a native capability inside voice workflows like those used by Orange Business. This is what trust infrastructure looks like at enterprise-grade scale: combining turnkey integrations in everyday communication apps to protect assets and preserve trust. Read the full blog below to learn how we are embedding real-time, operational deepfake defense from day one. https://lnkd.in/ekAwYKpk
Outstanding news !
Exactly, detection only matters if it lives inside the workflow where trust decisions actually happen. Ben Colman