Bevin Fletcher’s Post

Tubi has made a concerted creator push as of late, but that doesn’t necessarily equate to an emphasis on short-form content. With the view that YouTube is its closest competitor from a scaled fully-free ad-supported video on-demand content offering perspective, Tubi CEO Anjali Sud discussed differentiation in a competitive space and leaning into what Tubi does best, saying the Fox-owned #AVOD isn’t getting into shorts and is committed to long-form content. The comments came last week at an NYC event hosted by The Paley Center for Media featuring a conversation between Sud and Red Seat Ventures CEO Chris Balfe. She also discussed the “very unexciting” path of Tubi’s success (ie: a flywheel that works), where “clarity of focus” is a key element. Read more from the conversation and Tubi’s approach in my latest on StreamTV Insider. https://lnkd.in/ebYgU_Y8