Elaine Wei’s Post

🔥🔥 Comfrt: $2M monthly revenue increase + 12% iROAS improvement after doubling spend on Snapchat for Business As their measurement partner, WorkMagic helped Comfrt measure their Snap performance and saw: 👍 79% new customer rate 👍 32% increase in revenue 👍 3x incremental return on ad spend Strong performance, right? Backed by causal, incremental data, Comfrt made the bold move to 2X its spend on Snap. New results after scaling? We all wanted to know... ➕ 12% iROAS (efficiency held) ➕ $2M incremental monthly revenue ➕ 15% halo effect to other marketplaces In other words: For Comfrt, Snap is an efficient demand driver, creating demand that converted not only on the brand's site but also elsewhere — powered by UGC storytelling, cultural relevance, and deep engagement with Gen Z. Still true even after scaling. (Full case study in comments) If you’re trying to diversify beyond the main ad platforms but struggling to justify the shift, this is exactly why causal measurement matters.