"We use AI" is not a moat. It's a countdown timer. Botkeeper raised $90m and learned this the hard way. They built AI for bookkeeping before most people trusted AI with a spreadsheet. Claimed 98% accuracy. Was weeks away from launching new products. Last month, they shut down. Botkeeper was a pioneer. They were one of the earliest AI-focused tools in accounting. For years, "we use AI" was their moat. Then Sage added AI. QuickBooks added AI. A wave of new startups launched with AI baked in from day one. Suddenly, their differentiator became table stakes. The founder admitted a hard truth: "We did not reach a level of product-market fit strong enough to withstand rapid industry shifts. The market moved faster than our capital could keep up." $90 million wasn't enough runway to outrun commoditization. 𝗔𝗜 𝗶𝘀 𝗮 𝘁𝗼𝗼𝗹, 𝗻𝗼𝘁 𝗮 𝗺𝗼𝗮𝘁. If your only defensibility is "we use AI," you don't have defensibility. You have a feature that every competitor will copy within 12 months. 𝗪𝗵𝗮𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱𝘀 𝗮 𝗺𝗼𝗮𝘁: • Proprietary data that improves your model and no one else can access • Deep workflow integration that makes switching painful • Network effects where more users = more value • Regulatory expertise or compliance barriers • Distribution advantages that can't be replicated The companies that survive the AI hype cycle won't be the ones who used AI first. They'll be the ones who built something defensible around it. Technology is never the moat. What you do with it is. #AI #Startups #VentureCapital #Founders #Fundraising
Data is the moat not features coupled with rethinking value and its meaning to users. The copycat AI products being shoveled out at speed will also burn out in most cases as well. Powerful tools applied to simple visions (or motivations to get rich quick) will have a very short shelf life. Telling Jarvis to create a better Quickbooks is not a long term business strategy. Why? Because everyone with AI and two hands can create 5000 versions of the same app from a prompt the saw on X. Zoom out. Solve problems in an innovative way and don't assume you understand a market or a user from a ChatGTP summary report.
Good take. The gap isn’t more AI tools, it’s how they show up in real work. If a team can’t use it inside their daily flow, it gets ignored. The winners make it easy to use, not just powerful.
$90m
Milad, thanks for sharing!
Well said Milad Alucozai
Completely agree. “AI” as a label is not defensible, it’s expected. The moat comes from what no one else can easily replicate: proprietary data, system level integration, and the ability to operate in environments where ground truth is scarce or hard to capture. At VITAEUM, we’re not positioning AI as the product, we’re building the infrastructure that generates the data AI actually needs. Real-time, spatially resolved physiological signals create a layer of proprietary, longitudinal data that compounds over time and is inherently difficult to recreate. In that context, AI becomes an application layer on top of a defensible foundation, not the differentiator itself.