Thank you, Jimmy Donaldson (MrBeast) and Feastables, for your encouragement and support in calling attention to The Hershey Company's swapping out real Milk Chocolate + real Peanut Butter in REESE'S branded products for cheap compound coatings and peanut-butter-creme vegetable oils. The YouTube short video, “Feastables vs. REESE’S,” has received 13,398,644 views, 513,000 likes and 5,169 comments: https://lnkd.in/eTz_x8Cu When YouTube creators start asking me to judge REESE'S Peanut Butter Cups vs. Feastables Peanut Butter Cups, that’s not "content." That’s a market signal. It means REESE'S consumers now treat REESE'S ingredient integrity as a competitive variable, not a footnote. It means the original REESE'S standard still matters. And it means the public understands something The Hershey Company's Board of Directors still avoid saying out loud: If you change REESE'S ingredients, you change REESE'S products. If you change REESE'S products, you change the REESE'S brand. If you change the REESE'S brand, you change REESE'S trust. A 20‑second Short shouldn’t be the place where this gets clarified. But here we are. The market is doing the governance work for The Hershey Company's Board of Directors. What's your take? #JimmyDonaldson #MrBeast #Feastables #FeastablesPBC #Reeses #TheHersheyCompany #YouTubeShort #ReesesYouTube #ReesesFeastables #FeastablesReeses #Governance #BrandStewardship #IngredientIntegrity #ConsumerTrust
Reese's Grandson Judges Feastables vs Reese’s
https://www.youtube.com/
I’ve bought several packages of Mr Beast’s “Feastables” and they definitely give (current) Reese’s a run for their money! I do miss the old Reese’s Minis when they were served up in double-decked rows in those gold-wrapped boxes!
We only use REAL ingredients in our product, certified by the REAL Seal Dairy Association. And the only thing I personally eat in all my foods! Like, that's a great video and WOW that REESE'S ditched REAL ingredients
🔥🔥 and Daaaang Brad no invite? I’m hurt lol.
Brad, this could be the start of something very interesting. Great move. Now the term authentic begins to really come into play. “Authentic describes something genuine, real, and not a copy or imitation, often signifying high quality, trust, and accuracy. It implies that an item or person is true to their origins, character, or spirit. The term is frequently used to denote trustworthiness.” The consuming public will be the judge.
A product that has chocolate flavor coating isn't chocolate.
Well played
🙏 😇 🙏
🪘🎶🪘🎶🪘🎶
Too easy!! You've built quite the movement!!
Brad Reese Protecting REESE’S…•15K followers
4wHere's the Feastables vs REESE'S Taste Test with Gordon Ramsay that has 462 million views, 7.6 million likes and 22,592 comments: https://youtu.be/ZGvn9ywXjpY?si=8X0UqAZzS8PTkrLY