For over a year, The Trade Desk has been vocal about fixing the connected TV market through its Ventura TV OS. Now, the company is taking the next step in that quest by launching the Ventura Ecosystem, a new initiative designed to increase monetization for major TV operating systems. Matthew Henick, senior vice president of consumer products at The Trade Desk, sat down with us to explain how Ventura aims to create a flywheel for streaming success — linking publishers, advertisers and operating systems in a shared monetization framework.
The Trade Desk Launches Ventura Ecosystem for Connected TV Monetization
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