Aligning with values

The bad thing about all these advances in technology is that they've taken us away from core value systems. Old-school sales practices like honesty, respect, follow-through. Those used to be non-negotiable. Now, too often they're treated like optional add-ons, but here's what most people miss. Gen Z and Millennial buyers, they crave those values. They're more sensitive to them because of the world that they grew up in. A world flooded with content, fake reviews, cancel culture, and brands that say one thing but do another. So when they find the company or a salesperson who keeps it real, who walks the walk, who stands for something beyond the transaction, that stands out big time. Let's talk specifics. First, buyers are paying attention to your values. Social responsibility, diversity and inclusion, sustainability. These aren't marketing buzzwords, they're buying filters. If your company or your personal brand doesn't reflect their values, they'll take their money elsewhere, period…