Vice President of Retail Operations

Duties and Responsibilities

• Inspire, coach, and hold sales teams accountable to hitting departmental revenue targets.
• Design compelling sales campaigns and customer-facing presentations that drive results.
• Build and nurture long-term customer relationships that generate consistent repeat business.
• Identify and pursue new market opportunities to grow and diversify the sales territory.
• Partner cross-functionally with internal teams to strengthen and support sales initiatives.
• Stay current on product updates, specifications, and new launches by maintaining close coordination with relevant departments.
• Travel as needed to support customer relationships and business development efforts.
• Engage in ongoing training and professional development to stay sharp in a competitive market.
• Conduct market analysis and translate insights into targeted strategies that capture new business.
• Monitor competitive pricing and market conditions to set and adjust pricing strategies accordingly.
• Lead contract negotiations with customers to secure favorable terms while maintaining strong relationships.
• Develop accurate sales forecasts to guide organizational planning and decision-making.
• Own divisional budgeting on an annual basis and deliver regular performance reporting to leadership.

Education and Experience

• Bachelor's degree required with 10+ years of progressive sales leadership experience.
• Proven track record of success managing both wholesale and e-commerce (.com) sales channels.
• Hands-on experience selling directly to major big box retailers including Home Depot, Lowe's, and Walmart is required.

Skills and Abilities

• Deep understanding of the full sales cycle with the ability to gather, interpret, and act on data to drive strategy.
• Skilled relationship builder who earns customer trust and turns single transactions into long-term partnerships.
• Able to connect sales execution to broader corporate objectives and ensure team efforts ladder up to company goals.
• Exceptional communicator across all levels — from frontline teams to executive leadership to external partners.
• Creative thinker who approaches challenges with fresh perspectives and innovative solutions.
• Thrives in a high-volume environment managing multiple projects and priorities simultaneously.
• Highly self-directed with a bias toward action and ownership.
• Strong working knowledge of Microsoft Office and related business tools.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Tuition assistance
• Disability insurance