Social Media Manager

Social Media Manager 

Job Description  

Location: On-Site in Gatlinburg/Pigeon Forge - Revel Group (Overseeing Anakeesta & WildSide) 

Job Overview:  

The Revel Group is looking for a creative, strategic, and hands-on Social Media Manager to lead the social voice of two of the Smokies’ most exciting adventure brands, Anakeesta and WildSide. 

This role blends big-picture thinking with day-to-day execution. You will shape our social strategy, bring our experiences to life through content, and engage with our audience in a way that feels authentic, energetic, and on-brand. 

If you love storytelling, thrive in fast-paced environments, and enjoy being on-site to capture the action, this role is for you. 

Key Responsibilities:  

Strategy and Planning 

• Develop and execute social media strategies for Anakeesta and WildSide 
• Build and manage monthly content calendars aligned with campaigns, events, and seasonal priorities 
• Identify trends, opportunities, and platform innovations to keep our brands fresh and relevant 

Content and Execution 

• Oversee daily posting across all social platforms including Instagram, Facebook, and TikTok 
• Capture and create content on-site including photo, video, and real-time storytelling 
• Collaborate with internal photographer and videographer to produce high-quality content 
• Ensure individual brand voices and visual consistency across both properties 

Community and Engagement 

• Manage community engagement including comments and messages in a timely and brand-aligned way 
• Monitor sentiment and provide insights to leadership 

Influencer and Partnerships 

• Lead influencer outreach and relationship management 
• Coordinate visits, itineraries, and deliverables for creators 
• Track performance and return on investment of influencer campaigns 

Analytics and Optimization 

• Track and report on performance metrics including engagement, reach, growth, and conversions 
• Use insights to optimize content, posting strategy, and campaigns 
• Balance data-driven decision making with strong creative instincts 

On-Site Presence 

• Attend events, activations, and key moments to capture live content 
• Act as the social presence on property 

Skills:  

• Strong content creation across photo, video, and copy 
• Deep understanding of Instagram, Facebook, and TikTok 
• Ability to spot trends and create relevant, on-brand content 
• Clear and engaging copywriting skills 
• Strong community management and audience engagement 
• Influencer outreach and relationship management 
• Strong organization and project management skills 
• Data-driven mindset with the ability to adjust strategy 

Qualifications:  

• 3-5+ years of experience in social media management or digital marketing 
• Experience working with consumer-facing brands, preferably in hospitality, tourism, or lifestyle 
• Proven track record of growing and engaging social media audiences 
• Experience creating and editing content using mobile devices and editing tools 
• Familiarity with social media management and analytics tools 
• Experience coordinating influencer campaigns and partnerships 
• Bachelor’s degree in marketing, communications, or a related field preferred but not required 
• Ability to work on-site regularly in Gatlinburg and Pigeon Forge and attend events as needed 

Perks of Working With Us: 

• Competitive pay
• Paid time off 
• Medical, dental, and vision insurance 
• 401(k) retirement plan 
• Free admission for employees and immediate family 
• Generous pass exchange program with area attractions