DryWater® is setting the new standard in hydration—clean, functional, and built for movement. We’re looking for a Social Media Manager & Live Commerce Creator who lives and breathes wellness culture, creates scroll-stopping content, and knows how to build and grow engaged communities across TikTok, Instagram, LinkedIn, Pinterest, YouTube, and emerging platforms.
You’ll be responsible for managing DryWater’s social presence, creating compelling content, hosting TikTok and Instagram Live shopping events, growing our audience, working with influencers and affiliates, and turning engagement into brand awareness and sales.
Responsibilities
Develop and execute DryWater’s social media strategy across all major platforms
Create, capture, edit, and publish engaging short-form and long-form content
Host regular TikTok Live and Instagram Live sessions to educate, entertain, engage customers, and drive sales
Grow followers, engagement, reach, and community across all social channels
Create and manage the social content calendar aligned with campaigns and product launches
Monitor analytics and continuously optimize content performance
Respond to comments, DMs, and community interactions in a timely, on-brand manner
Manage, organize, and repurpose user-generated content (UGC)
Capture behind-the-scenes, lifestyle, team, and product content
Collaborate with influencers, affiliates, creators, photographers, and the creative team
Stay ahead of social trends, platform updates, and viral opportunities
Provide regular reporting on audience growth, engagement, Live performance, and overall social KPIs
What You Bring
2–4+ years of social media experience for a CPG, wellness, or health-focused brand
Experience creating high-performing content for TikTok and Instagram
Comfortable and confident on camera, including hosting TikTok Live and Instagram Live
Strong video shooting and editing skills
Excellent understanding of social media trends, storytelling, and community building
Strong taste, creativity, work ethic, and attention to detail
Passion for health, wellness, fitness, and living the DryWater lifestyle
Perks & Benefits
Competitive Compensation: $70,000 annual salary
Performance-based bonus opportunities
Free DryWater products
Comprehensive medical, dental, and vision insurance
Paid time off and company holidays
Professional development opportunities
Complimentary access to local gyms and fitness studios
A fast-growing, collaborative, and mission-driven team
Location: This is a full-time, in-person position based at DryWater’s headquarters in Irvine, California.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food and Beverage Manufacturing
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