Senior Director of Trade Marketing, North America

Welcome to the MILK MAKEUP FAM:

At Milk Makeup, we’re all about cool clean beauty fueled by creativity. Born out of Milk, a creative hub in downtown New York City, innovation, self-expression, and community are at the heart of everything we do. We believe beauty isn’t about how you do your makeup, it’s what you do in it—and how you Live Your Look—that matters.

Who YOU are:

• Community connector: You’re always thinking about how to improve your and your community’s future. You’re passionate about building a global community where everyone can feel seen and inspired in beauty.

• Courageous but chill: Wherever you come from, you’re driven by the hardworking New York spirit that Milk embodies. You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You strive for quality, have fun doing it, and always have the greater good of the brand in mind.

• Fearlessly innovative: You’re not afraid to take calculated risks and enjoy problem solving. You’re down to disrupt the status quo and innovate in order to raise the bar. You value a forward-thinking space that encourages you to lead change, never follow.

• Champion of self-expression: You’re creative at heart and are always genuinely you. You live your look and want to grow with people who celebrate individuality.

• Inclusive + mindful: You believe an open mind is always the best place to start and value active listening. You embrace differences and help foster a safe working environment for yourself and your peers.

The ROLE:

As the Senior Director of Trade Marketing North America, you will play a pivotal role in bringing our innovative, inclusive, and expressive brand to life at Sephora & Ulta Beauty. Reporting directly to the GM of North America, you will be instrumental in developing and executing Milk Makeup’s retail marketing strategy, ensuring it resonates with our diverse consumer base & brand DNA. This role requires a disruptive understanding of marketing, a curiosity + passion for beauty and the ability to thrive in a fast moving and highly creative organization.

What YOU’ll do:

• Strategic Leadership: Develop & amplify 360 degree retail marketing that aligns with brand vision, and ensures strong “go to market” collaboration and execution.
• Retail Partnerships: Serve as the primary marketing liaison for retail partners. Work closely with retailer brand marketing teams, Milk Marketing , & Milk Sales Account partners to ensure we develop best in class market programming that drives market share, rank, and retail sales success in Sephora & Ulta.
• Drive Sales & Market Share: Support Account leaders with programs designed to drive revenue targets across Sephora and Ulta. Ensure marketing programs to drive sell-through, market share, and ranking improvements.
• Data-Driven Decisions: Support monthly performance analysis across retail partners, identifying opportunities to optimize conversion, traffic, and sales. Present actionable insights to executive leadership and cross-functional teams to facilitate business decisions. Ie Evaluating launch performance & marketing programs to optimize ROI to inform future choices.
• Merchandising + Digital Depth: Own end-to-end retailer.com experience, including PDP optimization, search visibility, digital merchandising, and content strategy to drive traffic and maximize conversion and consumer engagement. Collaborate closely with Marketing and Digital to develop comprehensive paid media strategies.
• Campaign Innovation & Execution: Lead the ideation and execution of disruptive campaigns that drive brand awareness, affinity, and loyalty across all consumer retail touchpoints.
• Cross-Functional Collaboration: Work closely with Sales, Marketing, Creative, Product Development, & Finance to create synergistic retail marketing initiatives that are submitted to retailers on time for best in class deliverables.
• Budget Ownership: Manage trade marketing budgets, ensuring efficient allocation of spend across programs, accounts, campaigns, & coop to maximizing ROI.
• Community and Culture: Embody and promote Milk Makeup’s culture, inspiring the team with your commitment to our values and vision.

We’d liked YOU to have:

• A passion for the Milk Makeup ethos and a deep understanding of the beauty industry’s retail landscape. 10+ year experience in prestige beauty.
• Proven experience in retail marketing, with a knack for strategic planning, execution, and analysis. A proven track record with a successful Sephora brand a plus.
• Strong leadership skills & collaborative spirit with the ability to inspire and influence teams both internally and externally.
• Excellent communication and presentation skills, capable of crafting and delivering compelling marketing narratives. Own & Lead all retailer market meeting & go to market decks for North America.
• Ability to travel for retailer meetings, events, and activations. Desire to work in the office every week Tuesday – Thursday and remote Mon & Friday.
• A collaborative spirit, adept at building strong relationships with internal teams, retail partners, and external agencies.
• An analytical mind, comfortable with diving deep into data to extract insights and drive decisions.

Why you’ll love being part of MILK MAKEUP:

• Flexible time off: We provide a generous PTO program, paid company holidays, summer fridays, and more.

• Health + wellbeing support: We offer a comprehensive benefits package that includes medical, dental, and vision insurance, a wellbeing reimbursement, wellbeing speaker series, and a 6% 401k company match.

• Family accommodations: We offer a generous parental leave program of up to 20 weeks of 100% paid leave to care for and bond with your child.

• Employee care: We offer employees 100% paid leave for up to 12 weeks following their own illness.

• Professional growth + development: We have a comprehensive program to support your growth at Milk Makeup, lunch + learns, DEI led training sessions, and a learning and development program.

• Hybrid work model: We provide flexibility to support individual work styles, balance business needs, and ensure we live our values. We have a strong (and chill!) office culture in Soho with a dog-friendly environment and a well-stocked kitchen of snacks and drinks.

• MMU swag: We want you to get familiar with our new drops and re-up on any of your fave products.