Senior Copywriter

Why join Mad?

Joining Mad means you’ll be part of a team of creatives who treat every workday as an opportunity to learn and grow. We have a thriving in-person and vibrant virtual culture that encourages collaboration, curiosity, and passion to help our clients stand out. Our culture is positive, flexible, inclusive, and engaging. We treat our space as a playground, where you’re encouraged to test ideas you’ve always wanted to try. Working at Mad means being empowered to bring your unique perspective into every project, production, and client interaction.

What will you be doing?

Copywriters at Mad are responsible for producing engaging, clear text for various advertising channels such as websites, landing pages, newsletters, print/digital ads, and catalogs. You’ll research keywords, craft compelling narratives, and ensure accuracy and quality across deliverables. You’ll work closely with a tight-knit group of Art Directors, Project Managers, Associate Creative Directors, and Senior Copywriters to build strong, authentic brand voices that connect with audiences.

Key Responsibilities

• Write clear, engaging content for websites, landing pages, newsletters, print/digital ads, and catalogs that reflect each brand’s tone and voice.
• Collaborate with clients to understand their message, brand voice, and target audience.
• Propose and develop compelling copy concepts and carry them through execution.
• Interpret creative direction and technical information into effective copy.
• Revise and refine copy based on feedback to meet content expectations.

Skills Needed

• Strong writing and storytelling skills (in English).
• Solid understanding and hands-on experience with AI-powered writing and creative tools.
• Excellent communication and collaboration skills.
• Creative and strategic thinking.
• Strong research and problem-solving abilities.
• Attention to detail and ability to adapt tone across formats.