Regional Sales Manager, Niche Group (East)

The Opportunity:

The Regional Sales Manager is a strategic leader charged with exceeding and growing our multi-brand portfolio across both Wholesale and Owned Retail channels. This individual serves as the principal representative for the region, bridging the gap between Global/Corporate strategy and execution at the store level. You will manage a distributed team across multiple locations, driving top-line sales, managing P&L efficiency, and ensuring a seamless, luxury consumer experience whether the client shops in a department store or our standalone boutiques.

What you’ll get to do:

Commercial & Business Performance:

• Develop and execute strategic business plans to meet or exceed financial targets across wholesale accounts and owned retail doors
• Analyze weekly and monthly sales reports to identify trends, opportunities, and call cycle productivity
• Track sell-out performance against objectives to proactively mitigate market share risk
• Review retail forecasts by door and communicate progress to Sales and Training teams, driving action plans to address gaps
• Manage freelance and T&E budgets with accurate monthly expense review
• Plan, execute, and recap high-impact events in line with marketing guidelines, including pre-event timelines and post-event debriefs
• Submit monthly recaps with competitive insights, event imagery, and emerging market trends to inform future strategy

Retail Partnerships & Field Execution:

• Build and strengthen relationships with Department Managers, Beauty Specialists, and Visual Managers to secure optimal brand placement and support
• Lead quarterly retailer meetings to align event calendars and promotional strategies
• Drive targeted growth through active field selling, side-by-side coaching, and retailer engagement
• Ensure consistent execution across counters, towers, and displays; partner with field teams to maintain brand standards and escalate gaps as needed
• Deliver short, impactful weekly training sessions during store visits focused on selling skills, product knowledge, and brand advocacy
• Act as a brand ambassador, motivating teams with high energy and passion to inspire both selling and buying

Boutique & Omnichannel Operations:

• Oversee daily operations of standalone boutiques in partnership with Retail Operations, Demand Planning/Supply Chain, and Visual Merchandising
• Conduct daily and weekly inventory checks, resolving stock issues promptly with cross-functional teams
• Drive a customer-centric omnichannel experience, ensuring in-store execution reflects the brand’s digital promise
• Partner with store teams to build and retain active client bases through consistent outreach and follow-up

People Leadership & Team Management:

• Recruit, lead, and develop a geographically dispersed team of People Leaders, Store Managers, Account Executives, and Freelancers
• Establish clear communication loops to keep remote teams connected, motivated, and aligned with corporate priorities
• Monitor freelance productivity, manage bookings, and ensure payroll deadlines are met

We’d love to meet you if you have:

• 8+ years of leading sales teams in the beauty/fragrance industry, ideally with exposure to both wholesale and retail environments or in a similar environment
• Demonstrated success in managing distributed teams, including the ability to motivate and coach staff remotely and during site visits
• Strong ability to analyze sales data to drive decision-making and result-oriented action plans
• Excellent written and verbal communication skills with the ability to present at the executive level
• Ability to meet deliverables within deadlines, work on multiple projects simultaneously, and operate autonomously in a changing environment
• Good working knowledge of Microsoft Office tools (Excel, Teams, etc.)
• Must reside within close proximity to Miami, Florida
• This position requires approximately 50% travel

EEOC:

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

Diversity, Equity, and Inclusion Commitment:

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team.We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.

About Puig:

Puig creates unique and highly desirable beauty and fashion brands that empower people to reinforce their self-esteem and find their own expression in a family-owned company that aims to leave a better world for the next generation.

Our brand portfolio is structured in three divisions: Beauty and Fashion, with the owned brands Carolina Herrera, Nina Ricci, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Penhaligon’s, Byredo, Dr. Barbara Sturm, and L’Artisan Parfumeur; the licenses of Christian Louboutin and Comme des Garçons perfumes; and Lifestyle fragrances, among them Adolfo Dominguez, Antonio Banderas, Shakira, and Benetton. The Charlotte Tilbury division, which includes the luxury makeup brand and the Derma division, with the Apivita, Uriage and Isdin brands. We sell products in 150 countries and operate 26 subsidiaries.

At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG agenda (environmental, social, and governance) aligned with the UN Sustainable Development Goals.