PR Manager

COMPANY OVERVIEW

Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, regular wellness activities, a quarterly makeup stipend, and much more!

POSITION SUMMARY

The PR Manager, reporting to the Director of PR & Events, North America, will be responsible for managing media relations and the planning and execution of press and influencer events to ensure cohesive and impactful brand storytelling. This role blends media relations with influencer-first event production, while also supporting North America PR agency management to ensure alignment across key markets. The ideal candidate is highly organized, relationship-driven, and knowledgeable about the current PR landscape.

RESPONSIBILITIES

Public Relations

• Support PR strategy execution aligned to launches and campaigns
• Own proactive pitching focusing on compelling storytelling that highlights the brand, founder, product, and mission
• Field incoming media and product requests
• Draft press materials including press releases, pitches, media alerts, and briefing documents
• Proactively submit for media awards and opportunities spotlighting the brand, founder and products.
• Build and maintain strong relationships with editors, writers, and freelance contributors at top-tier publications
• Oversee product seeding and gifting initiatives for media and influencers
• Monitor and track press coverage; compile monthly performance reports and insights
• Maintain updated media lists, awards tracking and other administrative duties

PR Agency Management (Mexico & Canada)

• Act as day-to-day contact for PR agencies in Canada and Mexico
• Support ongoing initiatives with NA PR agencies, ensuring alignment with global brand strategy
• Manage mailer timelines and shipping logistics for international distribution
• Track coverage and influencer engagement generated from mailers; incorporate results into reporting
• Develop and share seasonal toolkits, messaging documents, and launch timelines
• Consolidate international coverage and performance metrics into global reporting

Influencer Events

• Collaborate with PR & Influencer team to concept and execute influencer-and press-facing events including launch dinners, brand trips, and brand previews
• Manage outreach, RSVPs, briefing materials, and event communications
• Coordinate vendors, venues, catering, production, travel, accommodations, and on-site logistics
• Develop run-of-show documents and ensure seamless execution
• Track event performance including earned media value, impressions, and qualitative impact
• Lead post-event recaps with key learnings and recommendations

Cross-Functional Collaboration

• Partner with Social, Creative, Sales, and International teams to ensure unified messaging
• Assist in budget tracking, invoice processing/POs, and timeline management

REQUIREMENTS

• 5+ years of experience in PR and events (beauty, fashion, lifestyle preferred)
• A proven track record of securing placements in major media outlets
• Strong media relationships and understanding of the current PR landscape
• Exceptional organizational and project management skills
• Strong written and verbal communication skills
• Ability to thrive in a fast-paced, deadline-driven environment
• Experience with PR agency, event production, and vendor management
• Proficiency in Microsoft Office and media monitoring platforms
• Strong passion for all things beauty, event, influencer, and social media
• Strong problem solving and critical thinking skills
• Experience with affiliate programs is a plus
• Must live in Los Angeles area and be in office Monday, Wednesday, Thursday

PHYSICAL DEMANDS

• Prolonged periods sitting at a desk and working on a computer.
• Frequent lifting and moving of boxes and product weighing up to 30 pounds for shipments, event set up, etc.