Marketing Associate

HYBRID ROLE - based in the NYC Metropolitan Area, expected to work at least 2 days a week in our Midtown NYC offices, with travel periodically for client-facing marketing events and conferences.

Virtual Incentives is looking for a driven, versatile marketer to join our growing team! If you’re ready to expand your impact across the full marketing lifecycle—events, content, campaigns, and operations—this role offers strong ownership and exposure while working closely with our VP of Marketing.

About us

We power digital rewards and incentive solutions for some of the world’s biggest brands—from Fortune 100 companies to leading tech platforms. We’re a high-growth software company with a start-up mindset and a people-first culture.

What you’ll do

• Plan and execute trade shows, conferences, and client events—managing logistics, vendors, timelines, and on-site coordination to ensure strong brand presence
• Support pre- and post-event campaigns, including email outreach, follow-ups, and performance tracking to maximize ROI
• Develop and manage content across channels, including blog posts, LinkedIn content, and targeted email campaigns aligned with SEO/LLM strategy
• Own the marketing content calendar, ensuring consistent messaging, timely execution, and alignment with broader campaign goals
• Manage LinkedIn publishing, engagement, and performance tracking to grow brand visibility and audience engagement
• Support digital marketing initiatives, including paid campaigns, campaign optimization, and performance analysis
• Maintain and optimize marketing systems (HubSpot, Monday.com), ensuring accurate data, smooth workflows, and campaign tracking
• Partner cross-functionally with sales, product, and leadership teams to execute integrated marketing initiatives
• Assist with reporting and analytics to measure campaign success and identify opportunities for improvement

What we’re looking for

• 2-3 years of relevant marketing experience, with exposure to full lifecycle marketing initiatives
• Strong project management skills, with the ability to juggle multiple priorities effectively and meet deadlines
• Familiarity with marketing tools and platforms (e.g., HubSpot, Google Analytics, Canva).
• Excellent communication and interpersonal skills.
• Analytical mindset with a creative edge.
• Bachelor’s degree in Marketing, Communications, or a related field or equivalent work experience

Total compensation is - 65k-78k including bonus potential and is commensurate with experience and location.

At Virtual Incentives, we care about our team as individuals and as members of families and communities—not just colleagues. We aim to create an environment where team members feel supported, empowered, and able to grow their careers.

Our benefits package is designed to support team members both professionally and personally:

• Comprehensive medical coverage with six plan options, with the company covering the majority of premiums for team members and their families
• Dental and vision coverage with 90% of premiums paid by the company
• 100% company-paid life insurance
• 401(k) with company contribution
• Flexible hybrid work environment
• Performance-based bonus opportunities
• Virtual Incentives employee rewards program, allowing team members to experience the same incentives platform we deliver to customers

Work Authorization

At this time, we are unable to offer visa sponsorship. Candidates must be authorized to work in the United States without current or future sponsorship.

Equal Employment Opportunity

Virtual Incentives is committed to fostering an inclusive environment that values diverse perspectives, backgrounds, and experiences. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected status.