Marketing Associate

About the Company:

Violet Foods is a private equity-backed tomato platform built through a series of strategic acquisitions that combine heritage Italian-inspired brands with a leading organic offering. The company was formed in 2025 through the acquisition of the Don Pepino®, Sclafani®, and Fattoria Fresca® brands, along with a manufacturing facility in Williamstown, NJ. The company’s name honors the 100+-year legacy of Violet Packing, the original producer of these iconic labels. In early 2026, Violet Foods expanded its platform by acquiring Muir Glen®, the leading organic canned tomato brand in the United States, further strengthening its position across both conventional and organic categories.

Today, Violet Foods operates a diversified portfolio spanning legacy regional brands and category-leading organic offerings, with distribution across retail, natural, private label, and foodservice channels, supported by a scalable manufacturing and supply chain footprint positioned for continued growth and optimization.

Role Overview:

The Marketing Associate will support the execution of day-to-day marketing activities that drive brand awareness, product visibility, and sales support across the Violet Foods portfolio. This is a hands-on execution role focused on coordinating marketing materials, supporting product launches, managing content updates, and assisting with digital and trade marketing activities.

The ideal candidate is highly organized, detail-oriented, and eager to grow within a fast-paced consumer packaged goods (CPG) environment. This role works closely with the Marketing team as well as Sales, R&D, Operations, and external agencies to help bring marketing initiatives to life.

Key Responsibilities:

• Support execution of marketing initiatives across retail, trade, and digital channels
• Assist in maintaining brand consistency across all marketing materials and communications
• Help organize, update, and distribute marketing assets across internal teams and partners
• Assist with coordination of new product launches, including timelines, sample tracking, and asset organization
• Support development and updates of product messaging and marketing materials
• Help gather and organize post-launch performance information and basic reporting
• Assist with website content updates, product page maintenance, and digital asset organization
• Support scheduling and posting of social media content in coordination with internal teams and agencies
• Help pull basic performance data from digital platforms and compile reporting summaries
• Create and maintain basic sales support materials such as sell sheets, product one-pagers, and presentations
• Support preparation of trade show materials, samples, and event logistics
• Assist with retail and distributor marketing material requests
• Track marketing tasks, timelines, and deliverables to support on-time execution
• Coordinate with internal teams and external vendors to help move projects forward
• Maintain organized files, asset libraries, and version control for marketing materials

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Minimum 3 years of marketing experience in CPG, ideally within food or consumer brands
• Strong understanding of core marketing channels, including digital, retail, and eCommerce/DTC
• Strong organizational skills with high attention to detail and ability to manage multiple priorities
• Strong written and verbal communication skills
• Creative mindset with exposure to developing consumer-focused marketing content and campaigns
• Familiarity with marketing and analytics tools such as Google Analytics, Shopify, or similar platforms
• Highly collaborative and comfortable working cross-functionally with internal teams and external partners
• Self-starter with a hands-on, execution-focused mindset with the ability to thrive in a fast-paced, evolving environment
• Must be legally authorized to work in the United States without current or future employer sponsorship.