Manager, Integrated Marketing & Innovation

Location: New York, NY

Reports to: Senior Director, Product & Connected Experiences, Open Innovation

Contract: Full-time, permanent

CHANEL

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL.

About The Role

The Open Innovation team is a future-forward innovation ecosystem for CHANEL. Operating at the intersection of the organization and the wider world, we envision the road ahead for luxury and for CHANEL, fast-tracking potential responses through our network of investments and partnerships. We pressure-test these ideas both inside and outside CHANEL, enabling the House to create positive impact from leading-edge learnings and capabilities and to prepare its businesses for the future.

The Manager, Integrated Marketing & Innovation brings Open Innovation initiatives to market through integrated go-to-market strategies, compelling storytelling, and coordinated campaign execution. Partnering closely with the Open Innovation team and cross-functional stakeholders, this role leads launch planning, oversees marketing asset development, and drives engagement across the lifecycle of innovation initiatives.

What Impact You Can Create At Chanel

Go-to-Market (GTM) Execution

• Create, manage, and continuously optimize a holistic marketing calendar for Open Innovation initiatives, ensuring all launches and campaigns are strategically planned and executed
• Own post-launch momentum: ideate and execute strategies to drive engagement and traffic throughout the cycle, then lead preparation for the next round of launches
• GTM plans are aligned with business objectives, integrating feedback and learnings from prior cycles
  
  
  

Integrated Marketing Strategy & Innovation

• Help develop and execute integrated marketing strategies across all channels: earned, social, paid, and owned
• Pilot and experiment with new and emerging marketing platforms or formats (e.g., Generative Engine Optimization)
  
  
  

Asset Creation & Production

• Lead the end-to-end process for creating marketing assets: draft and review copy, brief and collaborate with designers, manage printers and digital vendors, and coordinate distribution for both physical and digital materials
• Lead the production of training materials and toolkits to enable seamless rollout of new concepts.
• Foster a “test and learn” culture with assets by piloting new asset formats, messaging, and physical/digital hybrids to drive engagement and learning
  
  
  

Vendor & Project Management

• Act as the primary point of contact for external marketing partners
• Develop and maintain project plans, timelines, budgets, and resource allocations to ensure on-time and on-budget delivery of all responsible initiatives
• Manage logistics, vendors, and cross-functional coordination to bring experiences to life
• Evaluate ongoing agency scope—identify opportunities to bring more capabilities in-house to increase agility and speed
  
  
  

Analytics, Reporting & Continuous Optimization

• Own analytics and reporting for all marketing activities
• Partner with data teams to define KPIs, measure performance, and extract actionable insights from every experiment launch
• Synthesize quantitative and qualitative results into clear recommendations, sharing learnings and best practices across the Open Innovation team
  
  
  

YOU ARE ENERGIZED BY

• Translating new ideas, experiments, and partnerships into compelling marketing narratives and experiences
• Deeply understanding the luxury client journey, from the moment a client walks through the door to the feeling they carry with them long after, and letting that understanding drive every marketing decision
• Bringing structure and clarity to complex projects, ensuring initiatives move from concept to launch with precision and momentum
• Operating in a fast-paced, evolving environment where experimentation, iteration, and learning are encouraged
• Exploring emerging technologies, platforms, and creative formats that can unlock new marketing possibilities
• Collaborating across teams and disciplines to bring innovative concepts to life
• Using data, insights, and experimentation to continuously improve performance and inform future initiatives
  
  
  

What You Will Bring To The Team

• Proven ability to translate strategy into execution, setting clear priorities and delivering initiatives that achieve measurable impact
• Demonstrated experience working with real clients or consumer-facing environments, with a strong understanding of how luxury clients think, feel, and behave, and how that translates into marketing that resonates
• Strong integrated marketing experience, with the ability to translate strategy into well-executed campaigns across earned, owned, paid, and social channels
• Excellent project management skills with the ability to manage multiple initiatives simultaneously while maintaining strong attention to detail
• Experience coordinating cross-functional stakeholders, agencies, and external partners to deliver complex initiatives from concept through execution
• Analytical mindset with the ability to interpret performance data, identify insights, and translate findings into clear recommendations
• Strong storytelling and communication skills, with the ability to synthesize complex ideas into clear narratives and presentations
• Curiosity and enthusiasm for innovation, emerging technologies, and new marketing formats, with a willingness to experiment and learn
• Entrepreneurial mindset with strong ownership and accountability, thriving in environments where ambiguity and iteration are part of the process
• Ability to influence and collaborate effectively within a matrixed organization while building strong working relationships across teams
  
  
  

POSITION LOGISTICS

• Work Experience: 5+ years of experience in integrated marketing, product marketing, go-to-market strategy, or innovation-focused marketing roles, ideally within fast-moving or experimentation-driven environments
• Experience in retail innovation or luxury retail environments is a plus, particularly familiarity with how physical and digital retail intersect and how innovation initiatives translate to physical, client-facing spaces
• Bachelor’s degree required; advanced degree or equivalent experience welcomed
• Hybrid role based in NYC office and requires regular in-person presence
  
  
  

Compensation

• The anticipated base salary range for this position is $70,200 through $106,000 Base salary is one component of the total compensation for this position. Other forms of variable pay [may/will] be offered for this position. Other components [may/will] include bonus potential, benefits, and/or perks.
  
  
  

Benefits and Perks:

• Wellbeing resources include dedicated paid time off for wellbeing and a Wellbeing fund
• Family and care giving benefits (inclusive of parental leave, fertility support, MilkStork, and Care.com Membership)
• Generous paid time off policies to include vacation, holiday, sick and volunteer days
• 401K and other incentives
• Robust healthcare offerings; medical, dental, vision, MDLIVE (virtual care), One Medical, Flexible Spending Accounts (Health Care & Dependent Care), Health Savings Account and Employee Assistance Program
• Life insurance, Accidental Death & Dismemberment, Short Term Disability, Long Term Disability, Health Advocate, International Business Travel Accident & Medical, and Commuter Transit & Parking
  
  
  

Additional Information:

CHANEL is a private company whose values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work. We offer a unique work environment where individuals are encouraged to better understand the brand, the business, and motivations, so that together we can unlock the possibilities of growth. This is reflected in:

Diversity and Inclusion:

• At CHANEL, we are intentional in promoting Diversity & Inclusion. We foster respect, empathy and dignity for all. We believe strongly that the diversity of our people across the full spectrum of human differences is essential to our organization and the connections we have with each other and our clients
• We offer Employee Resource Groups in the US that are voluntary, open to all, employee-led groups formed around a shared identity or lived experience, whose aim is to foster a diverse, inclusive, and equitable community aligned with the values and missions of the communities they support
  
  
  

CHANEL Community:

• CHANEL Community empowers our employees to channel their passions, talents, and sense of purpose to contribute to and learn from our communities
• Employees are encouraged to take time off annually to volunteer through CHANEL Community. CHANEL also matches employee donations to select charitable organizations
  
  
  

Sustainability:

• CHANEL Mission 1.5° is our climate action plan. It is focused on transforming the business in line with the ambitions of the Paris Agreement on climate change to limit the average global mean temperature increase to 1.5 degrees Celsius above preindustrial levels
• Employees are encouraged to contribute to our US Sustainability efforts at the corporate level and within the divisions, through organized taskforces and initiatives
  
  
  

Arts and Culture:

• We are committed to extending our legacy of cultural engagement. Global support includes the CHANEL Culture Fund, which supports a select group of leading art culture institutions across the globe, and the CHANEL Next Prize for the next generation of creative talent. US support currently includes Annual sponsorship of the MoMA film program, Tribeca Film Festival programs and Through Her Lens, Support of the Academy Gold Fellowship for Women and Sponsorship of the BAAND Together Dance Festival at Lincoln Center
  
  
  

Fondation CHANEL:

• Since 2011, Fondation CHANEL’s mission is for women and girls to be free to shape their own destiny. Through multi-year partnerships with financial and technical support, Fondation CHANEL is committed to improving the safety and autonomy of women and adolescent girls around the world, impacting over a million women and girls in its first 10 years
• For more information, please navigate to the Fondation CHANEL website here
  
  
  

Career and Leadership Development:

• We have dedicated in-house teams focused on supporting the onboarding of employees, developing leadership skills via custom programs like Imagine CHANEL People, Heart of Leadership and group and individual coaching, and blended online and live classes offered on our Bloom platform and by skilled trainers, such as Shape Your Career, to develop career building skills
• CHANEL, Inc. benefits and perks are dependent on eligibility and subject to modification by CHANEL at any time.