Major League Table Tennis (MLTT) is building the first modern, team-based professional table tennis league in the United States. Broadcasting nationally on CBS Sports Network with a growing global digital audience, MLTT is reintroducing one of the world's most popular sports to a new generation of American fans through culture, storytelling, and live event experiences.
THE ROLE
We are looking for a Head of Content to own MLTT's content strategy, narrative, and audience growth across all digital platforms.
This is not a content management role. It is a growth and brand-building role.
The right person will define what MLTT stands for in culture, shape how our athletes and stories are told, and directly impact business outcomes: ticket sales, TableTennis.TV subscriptions, and SPINDEX participation.
This role requires a deep understanding of how to win attention in a crowded media landscape and convert that attention into lasting fandom and measurable business outcomes.
This person is a builder. They create direction, not just follow it. They operate at both a strategic and executional level, while scaling output through a team and partners. They thrive with limited resources and build creatively rather than waiting for infrastructure to be handed to them.
KEY RESPONSIBILITIES
Content Strategy & Narrative
Define weekly and seasonal content narratives across MLTT, TableTennis.TV, and SPINDEX
Establish clear content pillars and ensure consistency across platforms
Identify and elevate the storylines that drive fandom: players, rivalries, identity, and moments
Translate strategy into clear, executable direction for the team
Short-Form & Social Growth
Own strategy across Instagram, TikTok, YouTube, and emerging platforms
Develop repeatable formats that compound over time
Balance highlights, storytelling, and cultural content intentionally
Understand and leverage platform algorithms and the attention economy to maximize reach
Ensure content converts attention into meaningful audience growth and fan behavior
Video & Production Leadership
Guide short-form video output across highlights, player content, and behind-the-scenes
Raise the quality bar across all content formats
Partner with internal and external production teams to scale output efficiently
Ensure content is optimized for platform behavior and audience consumption
Team Leadership & Execution
Manage a Social & Community Manager and external partners
Delegate effectively and scale output through team and agency resources
Balance hands-on involvement with leadership and oversight
Ensure clear ownership, timelines, and accountability across all workstreams
Growth & Performance Accountability
Own audience growth and content performance across all platforms
Establish and maintain clear KPIs tied to ticket sales, TableTennis.TV subscriptions, and SPINDEX participation
Drive measurable improvement in follower growth, engagement rates, and conversion from content to action
Drive top-of-funnel audience expansion while improving conversion from attention to action
Operating Discipline & Reporting
Establish and maintain a weekly content performance report
Translate performance data into clear insights, decisions, and adjustments
Define and track performance across the full funnel: awareness to engagement to conversion
Provide concise, outcome-driven updates to leadership
WHAT SUCCESS LOOKS LIKE
Clear weekly narrative direction the team executes against
Repeatable content formats that scale without constant reinvention
Measurable growth in audience, engagement, and conversion
Content contributing directly to ticket sales, subscriptions, and participation