Seeking a Content Strategist to lead content strategy, creation, and governance across the organization. This is a new role that sits at the center of our Marketing and Product teams, serving as the owner of a shared services function that supports both groups.
The Content Strategist will be responsible for defining the purpose and audience for each content channel, ensuring brand consistency across all touchpoints, and coordinating content planning and execution of product and marketing content across teams. This role is critical to executing ISM's segmentation strategy and elevating our brand presence.
Key Responsibilities
Content Strategy & Governance
Define and own the overarching content strategy for our Institute, aligned to organizational segmentation (Student/Foundational, Advanced/Mastery, B2B/Corporate)
Establish the purpose, audience, and content standards for each channel (website, social, email, publications, webinars, etc.)
Create and maintain a content governance framework including editorial guidelines, approval processes, and quality standards
Conduct content audits to identify gaps, remove outdated materials, and ensure alignment with audience needs
Map existing content to defined customer personas and segments; identify gaps and prioritize development
Brand Consistency
Ensure brand consistency across all content and communications
Enforce brand guidelines and messaging frameworks across teams and channels
Partner with Marketing leadership on brand audits and guideline updates
Serve as the final quality control checkpoint for content before publication
Channel Strategy & Distribution
Own channel strategy for content distribution—determining what content goes where and why
Develop and manage integrated content calendar across all channels (content, webinars, email, social)
Lead social content strategy including video-first approach for LinkedIn and other platforms
Own website content strategy; partner with IT on technical execution
Product Content & Educational Materials
Partner with Product team to develop content that supports education, certification, and training offerings
Create and oversee development of member tools, templates, and resources that demonstrate tangible membership value (e.g., contract clauses, quick reference guides, how-to documents)
Support instructional design team on content needs for courses, seminars, and e-learning
Ensure product content is tailored to audience segments and aligned with their career stage and needs
Collaborate with subject matter experts and faculty to translate expertise into accessible, high-quality content
Team Leadership & Coordination
Lead the shared content services team including content creators, graphic design, video/instructional design, and publications
Serve as the central point of coordination between Product and Marketing for content needs
Manage content workload and capacity planning across the shared team
Ensure timely sharing of new content and research outputs with all relevant internal stakeholders
Content Planning & Execution
Work with segment leads (Product and Marketing) to understand content needs and translate them into actionable plans
Drive development of tools, templates, and resources that deliver tangible member value
Oversee content creation for thought leadership, member benefits, educational materials, and marketing campaigns
Coordinate with external vendors and contractors as needed
Qualifications
Required
10+ years of experience in content strategy, content marketing, or related field
Proven experience developing and executing multi-channel content strategies
Strong understanding of content governance, brand management, and editorial standards
Experience managing or coordinating creative teams (writers, designers, video producers)
Excellent writing, editing, and communication skills
Experience with audience segmentation and persona-driven content development
Proficiency with content management systems, social media platforms, and marketing automation tools
Preferred
Experience in B2B, association, or membership organization environment
Background in supply chain, procurement, or professional services
Experience with video content strategy, particularly for LinkedIn
Experience conducting content audits and developing content governance frameworks
What Success Looks Like
Unified content strategy that aligns with ISM's segmentation and brand positioning
Clear channel purpose and consistent quality across all touchpoints
Improved brand consistency and reduced content silos
Integrated content calendar with visibility across the organization
Product and Marketing teams aligned and supported by a high-functioning shared content team
Tangible member value through tools, resources, and relevant content
Reporting Structure
Reports to: Sr. Director of Marketing (with dotted line to VP of Product)
Direct Reports: Content Creators (3), Graphic Designer, Publications, Instructional Designer
Collaborates closely with: Web/IT, Segment Leads (Product and Marketing)
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Human Resources Services
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