Content Manager

JOB TITLE: Content Manager

LOCATION: remote (ability to work east coast hours, US based only)

COMPENSATION: $80k - $95k max + benefits

HIRE TYPE: direct hire

Role Summary

The Content Manager will develop and plan editorial calendars and write engaging patient-facing content for websites, blog articles, and social media. Working closely with the SEO Manager on the Marketing Services team, the Content Manager will optimize content for search and review content performance metrics in client Google Analytics accounts.

Responsibilities

Content Management

• Partner with peers to define and develop customized content to meet the business needs of the private practice.
• Develop and maintain the content plan, own and manage content maintenance plan to ensure content supports strategy.
• Manage the content library for OMS websites and social media in BOX, Sendible, and MS Teams.
• Publish content in automated workflow and recommend workflow process enhancements.
• Provide direction on digital content best practices and edit content authored by others, as needed.

Websites

• Write landing page copy and articles about optometric services, including clinical and optical products, for client websites.
• Based on client marketing priorities, develop editorial calendars for blog articles by client, and write monthly blog articles or web pages for each client for inclusion on practice websites.
• Work closely with Marketing Services SEO Manager to implement recommendations for optimization of written content to improve rankings on search engines.
• Upload blogs and web pages to client websites.
• Draft client-specific copy and reformat O.D. bios and staff bios copy for tone.
• Write compelling business descriptions as part of the optimization of Google Business Profiles for clients.
• Write landing page copy for client Google Ads campaigns.
• Provide QA support for design team during the development of client websites.

Social Media

• Write social media post copy in the following categories: eye care and eye disease awareness, optical-focused social media posts, specialty services, seasonal posts, and practice-specific post copy, such as doctor and staff spotlights.
• Add copy to content libraries in Sendible.

Requirements

• Bachelor’s degree in journalism, marketing, communications, or English.
• 2-3 years of content marketing or relevant work experience in an agency, media/publications, or internal marketing communications department.
• Strong written, verbal, and interpersonal communication skills.
• Understands SEO best practices and how to write SEO-friendly content.
• Familiarity with Google Analytics.
• Familiarity with Social Media publishing and reporting tools.
• Ability to independently manage and move projects forward.
• Basic/Familiarity with WordPress, Divi, HTML, Graphic Design, and Social Media platforms. Social media or content marketing experience a plus.
• Proficiency in MS Outlook and Teams.
• Adept at learning web-based tools.
• Experience creating patient-focused healthcare content that aligns with search intent and common patient questions
• Understanding of how page structure, headings, metadata, and internal linking support content performance
• Familiarity with local and service-based content strategies for healthcare or multi-location businesses
• Strong understanding of Google’s E-E-A-T principles (Experience, Expertise, Authoritativeness, and Trustworthiness), especially for healthcare content
• Awareness of how search is evolving with AI-generated results and AI search experiences, including the importance of clear, authoritative, well-structured content for visibility across both traditional and AI-driven search
• Ability to collaborate with SEO and marketing teams to optimize and refine content based on performance data
• Focus on content quality, accuracy, readability, and conversion intent, not just publishing volume
• Ability to work within a fast-paced and collaborative team environment.
• Highly self-motivated and self-driven.
• Strong attention to detail and excellent organizational skills.