Associate Brand Manager, Marketing Operations, Breyers Carbsmart & Wellness Licensing

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What Truly Sets Us Apart Is How We Work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

Job Title: Associate Brand Manager, Marketing Operations, Breyers Carbsmart & Wellness Licensing

Location: Englewood Cliffs

Reports to: Senior Manager, Wellness Operations & Performance

Role Purpose

We are looking for an organized, performance oriented, innovative, and entrepreneurial marketer to support the GTM execution of our Wellness Cluster, including the Breyers Carbsmart brand and several Wellness Licensing brands. Wellness is a $2.2B segment within the IC category and we have a unique opportunity to continue to capture market share and command leadership in this growing segment. The ideal candidate has experience supporting product launches, cross funnel consumer engagement campaigns, working with and managing agency partners/vendors, and has strong skills in data analysis.

This role will be responsible for performance and engagement across Breyers Carbsmart as well as our Wellness Licensing brands, supporting and executing the full funnel go-to-market activity system for new innovations as well as existing items and driving success across the retail landscape.

Key Responsibilities

• Deliver brand P&L and market share targets, leveraging analytics, insights, and cross functional partnership to drive sustainable growth.
• Lead cross functional project teams (Supply Chain, Sales, Operations, Customer Development, Finance, Innovation) to ensure seamless commercialization, operations management, and flawless in market execution.
• Own forecasting, budgeting, and demand tracking, ensuring accuracy, scenario planning, and alignment across stakeholders.
• Oversee agency partners driving development and execution of media campaigns, digital activations, social content, community management, and shopper marketing initiatives.
• Advance the brand’s digital performance agenda in a dynamic and highly competitive environment, identifying optimization opportunities and test and learn strategies.
• Lead the design and execution of brand campaigns and activations, ensuring consistent storytelling and strong consumer engagement across touchpoints.
• Manage agency and internal team meetings, ensuring clear communication, alignment, and timely delivery of all workstreams.
• Build customer-specific strategies for key retail channels, including traditional retail, digital commerce, and out of home, tailored to consumer behavior and customer priorities.
  
  

Who We're Looking For

• Thinks end-to-end and takes ownerships for results
• Is comfortable working in a fast-moving, evolving organisation
• Values collaboration, clarity and low-ego ways of working
• Growth Mindset: Thinks broadly and long term, connecting day to day execution to the brand’s growth strategy and business objectives.
• Collaborative Influence: Builds strong relationships across Supply Chain, Sales, Customer Development, Finance, and agency partners to drive alignment and deliver results without direct authority.
• Bias for Action: Moves with urgency, makes informed decisions quickly, and proactively removes roadblocks in a fast paced and highly competitive market.
• Consumer Obsession: Champions the consumer voice in all decisions—using insights, trends, and performance data to inform strategy and creative development.
• Analytical Rigor: Uses data, dashboards, and insights to diagnose issues, identify opportunities, and guide optimization across media, performance, and retail channels.
• Creative Problem-Solving: Brings fresh thinking, challenges the status quo, and finds new ways for the brand to connect with consumers and win in the marketplace.
• Ownership & Accountability: Takes full responsibility for deliverables, timelines, budgets, and execution quality while demonstrating strong follow through.
• Communication Excellence: Communicates with clarity and confidence, tailoring messages to cross-functional partners, senior stakeholders, and agency teams.
• Resilience & Adaptability: Thrives amid ambiguity, shifting priorities, and fluctuating market conditions—maintaining focus and a solutions-oriented mindset.
• Team Mindset: Acts as a positive, collaborative team player who uplifts others, fosters trust, and contributes to a high-performance culture.
  
  

Ideal Experience

• Bachelor’s degree required, MBA a plus
• At least 3 years’ experience in brand marketing or management required
• Proven ability to demonstrate analytical thinking, data-driven decision making, and forecasting experience preferred
• Agency/Campaign management preferred
  
  

What You'll Get

Alongside meaningful work and strong development, we offer a reward package that typically includes

• Market-competitive pay and performance related rewards
• Flexible ways of working
• Support for health, wellbeing and life outside of work
• Time off to rest and recharge
• Ongoing learning and development opportunities
  
  

Pay: The pay range for this position is $88,600 to $133,000. The Magnum Ice Cream Company (TMICC) takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: TMICC employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could!

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

• Roles with real accountability and visible impact
• Free to move fast, experiment and challenge how things are done
• Continuous learning and development as the business grows
• Reward linked to performance and contribution.
  
  

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps.

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination is Illegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.