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A few years ago, I found myself deep in the trenches of digital advertising, working with…
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Vasilios Lambos reposted thisVasilios Lambos reposted thisThe problem with automotive advertising was never creativity. It was scale. For years, broadcast-quality automotive ads were reserved for the flagship model. One hero launch, one market. That's all the budget and timeline allowed. What you see in this video is a streaming TV ad that looks like a standard broadcast commercial. But it was created using EchoAI within hours. • 100% vehicle accurate. • Brand-compliant. • Co-op eligible. EchoAI is the newest AI-powered visual generation platform and the only one purpose-built exclusively for automotive. This means you can now advertise every model and every trim against different market landscapes, right in your buyers’ living rooms. With EchoAI, vehicle advertising becomes personalized and scalable. And together with Lambos Digital - a verified Amazon partner, these ads can reach the right car shoppers at the right moment, on Prime Video & Amazon MGM Studios and FireTV. Reach out to us for a demo. #EchoAI #StreamingTV #AutomotiveMarketing #AIAdvertising #PrimeVideo
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Vasilios Lambos shared thisGreat opportunity and great organizationVasilios Lambos shared thisHendrick Automotive Group is looking for a Content Marketing Specialist who knows their way around a content calendar and knows how to make content actually perform. 🚗✨📲 You'll be creating and publishing content across our social channels, keeping up with trends, and helping one of the nation's largest automotive groups show up online every single day. If you've done this before and you're ready to do it at scale - Apply Now! #NowHiring #ContentMarketing #SocialMediaMarketing #DigitalMarketing #HendrickAutomotive #MarketingJobs
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Vasilios Lambos posted thisI know everyone is likely tired of reading posts about AI and automation but I just can't help myself. Claude automated my entire SEO management for our websites. It legit replaced the need for a $3000-$5000/month expense just to manage SEO and optimizations. Now before I offend the SEO magicians out there, I think for most SMBs, claude just makes sense. Easy to parse through the entire meta-data, update content, and publish all in one query.
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Vasilios Lambos shared thisWe are excited to announce our partnership with Eccentric and Lambos Digital Dealerships continue to push for more options when it comes to producing broadcast-grade video assets. We are paving the way with AI. If you are a dealership that is on the fence about activating streaming tv because of a lack of creative resources connect with Mike Young. #amazondsp #streamingtv #echoAI #lambosdigital #amazonprime #automotiveVasilios Lambos shared thisWe’ve just produced a complete set of streaming TV ads for an auto dealer group using EchoAI, our AI-powered visual generation platform built for automotive. These ads are now live on Prime Video & Amazon MGM Studios and Fire TV. This marks the first time an AI platform has delivered automotive advertising on streaming television. And we're proud of it. The output isn’t an approximation. • It’s broadcast-grade • 100% vehicle-accurate and indistinguishable from traditional production • Delivered in a fraction of the time, faster than traditional workflows But what makes this truly powerful is that every region sees something different. • A dealer in El Paso can show a desert. • A dealer in Texas can show long open highways. • A dealer in New York can show an urban landscape. Same vehicle, completely localized storytelling. This is what happens when AI moves beyond experimentation. But it doesn’t stop at creation. Together with Lambos Digital, a verified Amazon partner, these ads are being served to in-market car shoppers with precision, on the right screen at the right moment. EchoAI by Eccentric creates. Lambos Digital delivers. #EchoAI #LambosDigital #StreamingTV #AutomotiveMarketing #PrimeVideo #FireTV #AIAdvertising Vasilios Lambos
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Vasilios Lambos reposted thisVasilios Lambos reposted thisMost people investing in streaming advertising understand what they’re buying, but not always how it’s priced. Here’s a simple way to think about it: Not all video ads work the same There are two primary formats: Skippable ads (YouTube, social, pre-roll) Lower cost, but often skipped Non-skippable ads (Connected TV / streaming apps) Higher cost, but guaranteed exposure If your goal is full attention on a TV screen, you’re typically in the second category. Not all streaming inventory is equal Behind the scenes, most campaigns run through a DSP (Demand-Side Platform) and are priced on a CPM basis. Within that, inventory generally falls into four tiers: Open access (free streaming apps) Large scale, lower cost Subscription platforms Higher quality environments Premium content High-demand shows with limited supply Live events (like sports) Real-time, high attention Pricing can vary more than people expect At the source level, CPMs can range significantly depending on: If the agency has a DSP seat, or has to use a reseller Format (skippable vs non-skippable) Platform Content type Targeting layers Which means two campaigns labeled “streaming” can look very different under the hood. Why this matters In many cases, campaigns are reported as a single blended number. That makes it difficult to see: Where impressions are actually running How budget is distributed across inventory types How different formats are being used When evaluating a streaming campaign, it helps to ask: How much of the CPM is media vs fees or margin? If CPMs have fees or margin built in, is there another margin on top? What % is skippable vs non-skippable? Which platforms are actually delivering impressions? Bottom line Streaming isn’t necessarily complicated, but it does benefit from a little more visibility. The more you understand: Format Inventory Pricing structure …the easier it is to align spend with actual outcomes.
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Vasilios Lambos posted thisLambos Digital recently measured match back attribution for a Buick GMC store that ran streaming tv advertising across Prime Video + Fire TV all through 2025 into 2026. The results are staggering Our recent uploaded sales data matched 165 out of 550 customers sold to the delivered impressions from the campaign. Representing a roughly 30% attribution of sales to our streaming advertising campaigns. Let's keep in mind that when we present this data we are not taking 100% attribution. As most dealerships run an omni-channel approach. The beauty is to verify that our campaigns assisted upper-funnel to the advertiser's overall marketing strategy in-market. The power of offline attribution is a game-changer for programmatic.
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Vasilios Lambos shared thisMassively successful meetings today at Amazon Ads NYC. Lambos Digital could not be better positioned to leverage AI, DSP, and AMC to scale beyond our goals. All gas no breaks!
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Vasilios Lambos shared thisI've been beating the drum on this a while but Mike Young said it best. Advertisers are expecting premium placement but are not getting the proper mix of publishers. This challenge for better transparency starts with the media buying process. Dealers do not just need better reporting. They need the right media buy. Granted programmatic is far from perfect when it comes to reporting in the DSP...but we can at least deliver the deals they expect.Vasilios Lambos shared thisOne of the biggest misunderstandings in streaming advertising today is where ads actually run. Many campaigns are sold as “premium streaming TV.” But there’s a big difference between premium streaming inventory and open network, and CTV. Premium environments include platforms like: • Amazon Prime Video • Netflix • Disney+ • Live sports streaming These are the environments most dealers believe they’re buying. But in many campaigns labeled “streaming TV,” ads actually run across open network inventory, long-tail apps, and free ad-supported platforms like Tubi. Both have a place in a media strategy. But they are very different environments. Different audience experiences. Different pricing structures. Different levels of attention. Yet they’re often bundled together under the same label: “Streaming TV.” So the question I’m hearing more often lately is simple: Are dealers buying premium streaming inventory… or just paying for it, only to show on the open network? Because that distinction matters.
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Vasilios Lambos posted thisPerplexity AI Just released "Personal Computer" This is by far the most exciting time to test having AI complete tasks and analysis for you. The speed to market is about to change drastically. I've already mapped out 10 individual tasks that will cut our time to market on campaign builds by over 200%. Scaling advertising has never been easier with AI The movement has just begun
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Vasilios Lambos liked thisVasilios Lambos liked thisThe problem with automotive advertising was never creativity. It was scale. For years, broadcast-quality automotive ads were reserved for the flagship model. One hero launch, one market. That's all the budget and timeline allowed. What you see in this video is a streaming TV ad that looks like a standard broadcast commercial. But it was created using EchoAI within hours. • 100% vehicle accurate. • Brand-compliant. • Co-op eligible. EchoAI is the newest AI-powered visual generation platform and the only one purpose-built exclusively for automotive. This means you can now advertise every model and every trim against different market landscapes, right in your buyers’ living rooms. With EchoAI, vehicle advertising becomes personalized and scalable. And together with Lambos Digital - a verified Amazon partner, these ads can reach the right car shoppers at the right moment, on Prime Video & Amazon MGM Studios and FireTV. Reach out to us for a demo. #EchoAI #StreamingTV #AutomotiveMarketing #AIAdvertising #PrimeVideo
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Vasilios Lambos liked thisVasilios Lambos liked thisBig news folks! Please help us welcome Alex Hines to Team MXS as our Chief Strategy Officer! 👏 Alex brings something rare to our team: deep roots in OEM programs, platform innovation, and growth strategy across nearly every corner of the automotive ecosystem. From shaping dealer digital programs at scale to leading AI-driven solutions for OEMs and dealers and most importantly, building strong relationships. He's seen this industry from angles most people haven't, and we couldn't be more excited to have that perspective sitting at our table. As we step into this next chapter of growth and innovation, having Alex alongside us means we're not just building faster, we're building smarter. Welcome to the family, Alex. Let's go! 🚀 ___ #automotive #oem #newhire #cardealers Marc Dib Eric Chheng Charles Wood IV Kelli Verdi John Resurreccion Kaleb Glass Dustin Damesworth Rosa Almaraz Rammy Khatib Maria Capparelli Abby Royster Jimmy Bach Jose Lara
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Vasilios Lambos liked thisVasilios Lambos liked thisHendrick Automotive Group is looking for a Content Marketing Specialist who knows their way around a content calendar and knows how to make content actually perform. 🚗✨📲 You'll be creating and publishing content across our social channels, keeping up with trends, and helping one of the nation's largest automotive groups show up online every single day. If you've done this before and you're ready to do it at scale - Apply Now! #NowHiring #ContentMarketing #SocialMediaMarketing #DigitalMarketing #HendrickAutomotive #MarketingJobs
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Vasilios Lambos liked thisVasilios Lambos liked thisGrowing our company and looking for an entry level marketing specialist who can be a jack of all trades and thrives in high growth environments. Reach out directly if you have someone in mind. ... Also something about AI and Claude and LLMs for the algorithm .. and here is a couple em dashes -- ..
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Lambos Digital
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