Tracy Raiser

AI is reshaping how local customers discover and choose businesses. From search results to buying decisions, visibility now depends on how well your brand aligns with AI driven discovery systems. https://lnkd.in/ek4SxVpv

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For many organizations, momentum is either unlocked or stalled in operational follow-through: Can orders be promised accurately, in real time? Can inventory, channels, and fulfillment work together without friction? Can growth happen without re-architecting the core every year? At DataXstream, we’ve spent years working alongside operators, partners, and investors who all want the same thing: growth that scales cleanly and predictably, without complexity creeping back in. That’s why OMS+ exists. Not as a replacement platform. Not as another layer to manage. But as execution logic that helps SAP environments behave the way modern businesses actually operate, especially in fast-moving, mid-to-large enterprises where scale matters. The companies that will win the next phase of growth won’t be the loudest. They’ll be the ones that make complexity invisible and execution reliable. Looking forward to the conversations ahead in 2026.

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Marketing department structure relies on five key decision-making factors. Use them to create demonstrable value and align with business goals: https://gtnr.it/3RNuHZP Gartner for Marketing & Communications | #GartnerMKTG #MarketingLeadership #BusinessAlignment

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If your ABM reporting still starts at the account level, you’re already behind. “Increase account engagement” sounds strategic. It’s not. It’s trash. In two weeks at B2BMX, Doug Madey and Ed VanderBush from LiveRamp are breaking down what happens when you shift ABM orchestration to the people who actually drive decisions - not the account as a container. The data backs it up. In our recent report with Forrester, 72% of marketers said contact-level engagement will define the future of ABM. We dug deeper to understand why: 👉🏻 Buying groups are expanding 👉🏻 Consensus is harder to build 👉🏻 People are people, they all have different goals & objectives in a buying cycle 👉🏻 Account-level engagement often masks weak influence with real decision-makers You can hit your account engagement goals and still miss the people who actually move deals forward. That’s not orchestration. That’s coverage. If you’re attending, it’s one to add to your schedule. I’m curious: Are you measuring influence with decision-makers, or just engagement with accounts?

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Black Friday will be here before we know it -- but it could look a little different this year. Gartner data shows 40% of consumers expect fewer discounts this 2025 holiday season, up 8 points from 2024. With consumers expecting to pay more this holiday season, tighter budgets and heightened economic uncertainty are shaping expectations. The question for marketers isn’t just how to offer deals -- it’s how to make every interaction feel valuable. Every touchpoint, every message, every campaign matters. It’s about understanding how people are feeling and delivering relevance, context, and clarity in a way that builds trust and drives action. Discounts alone won’t cut it. Brands that can connect strategically, meaningfully, and empathetically will navigate this season successfully. Those who rely on old assumptions risk being left behind. The holiday market may be uncertain, but there’s an opportunity for brands willing to focus on value over volume.

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