Scott DuFrane

Live sports advertising has traditionally been dominated by the top brands with the biggest budgets. But as fans shift their viewing habits to streaming and programmatic supply grows, brands of all sizes are getting in on the action. Our CEO Andrew Casale spoke with Ryan Joe, editor in chief of ADWEEK, about why marrying programmatic and live sports is a game changer for SMBs. “It creates a new, compelling opportunity to bring sight, sound, and motion to businesses that were prohibitively incapable of doing it before because the commitments were too high or the cost of production of creative was just too significant,” said Andrew. Read more in ADWEEK: https://lnkd.in/eZyNB2xQ

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Zoom Media Partners with VIOOH to Expand Programmatic Access to the GymTV Video Network Across North America https://lnkd.in/eaRit27w @zoommedia VIOOH

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Amy Skudlarczyk, Senior Vice President of North America Sales, discusses why the new Bazaarvoice tagline is a simplified version of the same conversations she is having with brands and retailers everyday. 🤔 Be discovered. Be trusted. Be chosen. #bazaarvoice #ugc #usergeneratedcontent #ai

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Lottery.com Inc. unveiled its transformation into SEGG Media Corp., aiming to pivot from its lottery roots to a global sports, entertainment, and gaming conglomerate. https://lnkd.in/duUt-xSd

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In The Drum’s latest Open Mic from IAB UK’s TV+ community, Lisa Kalyuzhny, VP of Sales, EMEA at Nexxen, joins industry voices to discuss how brands can engage sports fans beyond major events. She highlights the importance of year-round investment in women’s sports, emphasizing that authentic storytelling and alignment with fan values are key to long-term impact. 📖 Read the full piece: https://lnkd.in/e3jgtUCE

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💡 Publishers — wondering which ad server to pick as we head into 2026? Our latest comparison guide highlights the top options, explains what sets each apart, and helps you match the right platform to your needs — whether you prioritize control, scalability, transparency, performance, pricing, or all of the above. Explore the full overview and see which ad server will set you up for long-term success 🚀: https://lnkd.in/esSe6RG7 #AdTech #Publishers #AdServer #AdServers #DigitalAdvertising #Monetization

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Ryan Kenney speaks to Beet.TV about how contextual targeting is gaining ground in CTV, why contextual information is uniquely beneficial in TV viewing environments and how Magnite is normalizing content signals using AI. https://lnkd.in/ezT55CZJ

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The deal places Lionsgate Play under founder-led ownership with deep regional expertise and a focus on Asia’s booming digital entertainment audience. Under a multiyear agreement, Lionsgate will license the Lionsgate Play name for the OTT service as well as provide access to its film and TV library. https://lnkd.in/gRavrHVX

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Watch NBCU Advertising & Partnerships's Alison Levin take you inside NBCUniversal & Bravo TV's #BravoCon https://lnkd.in/eSZZvtBd See talent partnerships driving breakthrough engagement, brands creating authentic activations that made crowds go wild, and commerce coming to life in ways you haven't seen before 🎉. Go behind the scenes with brand activations at: State Farm, Kristyn Cook; The Wendy's Company, Lindsay Radkoski; Wayfair, Paul Toms; Instacart, Laura Jones. #ATM #advertising #technology #media

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Warner Bros. Discovery is splitting into two companies, and it’s more than a media shake-up. It’s a strategic blueprint for separating legacy revenue from growth, and subscriptions from slow decline. What’s happening: WBD will spin off its streaming and studio businesses (Max, HBO, Warner Bros. Pictures) into one entity, "StudioCo", while its linear TV networks (CNN, Discovery, HGTV, TLC, etc.) will carry most of its $ 34 B+ in debt under "NetworksCo". Why does this matter? Because how you structure your business—debt, product lines, and focus—may determine how well you scale in today’s market. We break down the details, including what the move signals for the future of DTC monetization, public market valuations, and bundling. 👉 Read our coverage here: https://lnkd.in/e6nR2cqZ #SubscriptionEconomy #StreamingStrategy #MediaBusiness #DTC #RecurringRevenue #WBD #SubscriptionNews

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David Bloom recently sat down to chat with Jason Harvey, EVP and Head of BET+ at BET Media Group, to discuss the platform and #AI applications across the streaming ecosystem. “We leverage AI not to produce a bunch of content. We leverage AI to make specific decisions around what is the optimal marketing spend that we can leverage across multiple channels to reduce our CPAs and give us our highest return,” Harvey said. Check out the full video interview (or transcript) on StreamTV Insider. https://lnkd.in/ehWzHuG2

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#ScholarSpotlight: Multiply Media Group appoints Elie Hajjar as COO to drive operational excellence and support global expansion across OOH markets. read more: https://lnkd.in/dm6RBRMT #Appointment #Leadership #COO #AdtechtodayME

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🎥 Inside Alliance Entertainment: Exclusive Deep Dive with Chairman Bruce Ogilvie Alliance Entertainment (Nasdaq: AENT) isn't just a distributor: it's a $1.1B revenue engine powering 35,000+ retail storefronts and 200+ e-commerce platforms with vinyl, video games, collectibles, and more. 🧩 What Investors Will Learn: • How exclusive content drives $250M+ in annual revenue • Why 35% of gross revenue now comes from high-margin DTC channels • How automation and operating discipline led to a 349% YoY net income surge • What’s next after key acquisitions like Handmade by Robots 💡 Why This Matters: With a capital-light model, expanding exclusive IP, and strategic retail partnerships (Amazon, Walmart, Best Buy), Alliance is positioned to scale profitability in a $200B+ collectibles and entertainment market. 🔗 https://bit.ly/41T1iCA Supply Chain Management Review Magazine The Logistics Review Media Play News #AENT #MediaDistribution #Collectibles #VinylRecords #InvestorUpdate #BruceOgilvie #RetailInvesting

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After ten years, hundreds of millions in investment, and a major relaunch, Showmax may be heading toward an abrupt end. In an email sent to subscribers on Thursday morning, the company said the Showmax board had decided to phase out the service following a review of its streaming operations. Read more: https://lnkd.in/ebDmZj84

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Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment https://ow.ly/A1XG50Xgisp #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation

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Partnerize Launches VantagePoint™ for Publishers to Quantify and Monetize Influence Beyond the Click Partnerize, known for innovations in the automation of partnership measurement and automation, has rolled out VantagePoint™ for Publishers, a new technology that is meant for measuring and capitalizing on the influence of media groups in the current world where technology is highly attributed to artificial intelligence even in the absence of a click. Read More: https://lnkd.in/d7u8Ecxr #Affiliatemarketing #Artificialintelligence #CMOFirst #DigitalMarketing #influencemeasurement #Marketing #MonetizeInfluence #news #partnershipmeasurement #VantagePoint

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Perion Debuts CTV Solution to Tap $36B+ Streaming Ad Market Why this matters: - It transforms Connected TV (CTV) from a mostly brand-awareness channel into a performance-driven engine, offering measurable outcomes like ROAS via advanced attribution and optimization. - With U.S. CTV ad spending expected to surpass $36 billion by 2026 and a growing global demand, Perion’s new solution positions it to capture high-value market share in a high-growth segment. Business Wire AInvest Our take: Opportunity — Perion is strategically capitalizing on the shift toward measurable, outcome-focused advertising on streaming platforms, which could boost advertiser confidence and expand its market footprint. What do you think? As CTV becomes more performance-oriented, how might this shift change the creative strategies advertisers use—and what implications might it have for the future of TV advertising? Tal Jacobson Read More:- https://lnkd.in/dhSdNUnV #Perion #CTV #StreamingAds #AdTech #PerformanceMarketing #ConnectedTV #AI #DigitalAdvertising #news #latestnews #martechcubenews #mtc #marketingtechnology #martechcube

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Are pre-bid wrapper management companies becoming the new SSPs? In this clip, Jason White, CEO of Mula, discusses how the SSP landscape has shifted from chasing DSP connections to questioning whether exchanges are really serving publishers anymore. They dive into what “value” from an SSP actually looks like today, the rise of reseller networks, and how direct paths like Yahoo’s Backstage could reshape demand. 🎧 Watch the full podcast to hear how publishers can navigate this changing ecosystem.

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