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Ross Siegel shared thisLast week MediaLink / United Talent Agency hosted the second #CROSummit. The premise behind these forums that sales leaders in the media/tech world have very few opportunities to come together, put away their rivalries and discuss how hard it is to build, manage and lead revenue teams— especially now that there is a feeling in the air that the pace of change will be breakneck henceforth. This events there was “Navigating Growth in the age of Hyper Disruption” a nod to the ubiquity of AI. We went in thinking we’d discuss how AI is being received across the media/marketing landscape and how sales leaders are managing through a transformative period. We left hearing a different message. Here is a summary: 💪 The greatest impediment to technology disrupting industry is humans' capacity to manage it all. There are only 24 hours in a day and already so many things to consider— buyers’ ability to absorb and transform their organizations will throttle adoption 👊 Systems within corporations will be slow to change— from “test budgets” to procurement teams to security reviews, and more— all of these things will not re-write the script overnight. 👏 AI is not a solution, it is a foundation. Selling AI products will get you blank stares. Having a strong sense of the actual KPIs your buyers are measured against will remain the only true path to business success 😎 Gen Z employees (and partners) may have a better handle on how to use emerging technology products, but managing younger employees well based on experience and knowledge of business operations will be key… and it’s hard for many of us (I believe the word “boomer” was thrown out.”) 😨 Last, I learned that neither Co-Pilot, Gemini, nor Perplexity are ready to create accurate and compelling short bios of 30 well known executives without a lot of guidance and fact checking (which, honestly, is the whole point of using these damn things) Thank you to all the attendees who shared their point of view at the event and the subsequent dinner. We look forward for the next one. Get in touch if you’d like us to keep you in mind when we begin to plan the next CRO Summit! Thank you to my co-producers, Justine Karp & Cavel Khan, our presenters— Bill Vreeland, Luiz Felipe Barros, Shaina Zafar, and Sanya Chaudhry.
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Ross Siegel shared thisInteresting piece about companies using “AI washing” as a way to blame adverse business conditions (and decisions) on the promise of AI. My friend, CTO whisperer, Peter Bell was featured!Are Bots Replacing Workers? These Skeptics Aren’t So SureAre Bots Replacing Workers? These Skeptics Aren’t So Sure
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Ross Siegel reposted thisGreat opportunities to work at the intersection of marketing and culture.Ross Siegel reposted thisWe have a number of open roles on our incredible Entertainment Marketing team that advises the worlds top brands on their strategies and partnerships across culture. Talent Buying, Content Integrations, and Social. DM me if someone you think would be great! #gigalert #UTA United Talent Agency https://lnkd.in/eCJm7GCv
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Ross Siegel posted thisI will be headed to POSSIBLE in lovely Miami in a few weeks. I am excited for a download on who is innovating, who claims to be innovating, and who is truly telling a unique story about new and different ways to connect consumers and and brands. Last year Possible hinted at the next epoch of attention and attribution-- the seeds were planted but the first movers have seen competition nip at their heels and the world has changed for incumbents. Every time I go to one of these marketing/media/tech events I feel a bit more inspired, a bit more overwhelmed, a bit more hopeful, and I can see the future in slightly, but consistently, greater definition. See you there? DM or email me if you want to meet up! #Possible2026 United Talent Agency
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Ross Siegel posted thisHere’s what gives me pause today as I think about my career, my investments, my kids’ future, and other light Sunday thoughts experiments: - There are proven links between the strength of a democracy and the vibrancy of its free press AS WELL AS levels of public spending on media. NPR The Washington Post Warner Bros. Discovery all make me say “hmmm…” lately - The Islamic Republic is a regime that most people, left or right, believe to be a net negative for the Middle East, the Persian people, and the western world. And yet showing “don’t mess with us” appears to be the message, rather than “sit tight, our version of a Marshall Plan is coming.” Did you have the right idea but did you fuck up the execution because nation building takes time and $? - Is anyone else worried by seeing Trump and Putin buddying up to each other in public recently? - China’s economy has been in a tough spot for much of the past decade. What happens if they miss a step on their tight rope walk? - The US now effectively has zero accountability and protections for the environment. - AI is a colossal $ drain— $4 trillion?— and yet I honestly think the benefits that will justify the ongoing capex, while fascinating and real, are further out than people think. I am alone here. My friends who swear by vibe coding, I think, miss the fact that economies take decades, not months to catch up to disruption. Oh, by the way, the Nasdaq is heavily exposed to AI. Short term, might want to shift your $ to gold. - I saw at least 20 companies at CES in January that all do the same form of digital user acquisition. Even down to identical sales decks that tout their AI prowess. “Don’t Fear the Reaper…”l - Speaking of other basically useless forms of currency, the $ of Bitcoin has taken a beating. When I tell my friends who are true believers they say “you just don’t understand.” True. Currency proxies used for speculation, hiding cross border illicit transactions, and enriching politicians with non-public information to gamble on prop-bet markets do not make sense to me. - Only 2 people have been indicted by the United States government in the Jeffrey Epstein dumpster fire. Two. For all the abuses and crimes— Bill Gates is a special kind of sleeze ball (doping his amazing ex-wife with antibiotics in her coffee???)— two have seen their comeuppance. Two. - The US Men’s Hockey team went to the White House to celebrate and laughed when Trump made a joke about the women’s team. The women, meanwhile, are a more dominant squad and also had the guts to tell Trump to go jump in a lake. - Hilary Clinton. She still manages to inspire me. What a champion she is. Full stop.
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Ross Siegel posted thisI continue to be amazed at a few things in the media world. Here are a few: 1) The fact that we actually believe billionares will be good stewards of media outlets 2) The fact tha I watch almost no professional sports events all year... then I tune in for the Super Bowl and Olympics so I can feel like I know what the hell is going on 3) That LinkedIn and YouTube think that having moderately attractive 20-somethings tell me how to run my business is a good longterm creator strategy 4) That so many companies throw endless amounts of $ at Cannes Lions without any real plan beyond cash deployment. 4.b) That so many companies do not throw $ at Cannes Lions, and still have no real strategy beyond "show up", and expect to make this boondoggle worthwhile. You wouldn't climb mount everest without consulting the weather forecast, packing appropriately and bringing a Sherpa. Why would anyone fail to do this for Cannes Lions? Fact: Cannes Lions has 2-3 days that is the largest conglomeration of global marketing, media and martech executives in one place. Fact, it's very expensive even just to get there and find a place to sleep. Fact, this event has 2,000 things for anyone to do at any one moment. Why would anyone choose you and your initiatives Fact: Every single day a company calls me to help them secure a place to hold meetings, set up dinners, get on panels, identify their target partners, etc. Fact: A small % of these companies say "how do we spend the least amount of $, and still have a way better outcome against our goals than everyone else?" Recommendation: Email me and ask me that question. Even if you are throwing $ at the event, it's still worthwhile to get other views. #CannesLions2026 #WeCannesDoIt MediaLink United Talent Agency
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Ross Siegel shared thisIn case anyone can’t reach me this morning, take note: my homie here in Park Slope, Brooklyn is skiing down the street. Yep.
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Ross Siegel posted thisI just finished the doc about the 1980 US Olympic men’s hockey team on Netflix. If most of us know any hockey game we know this team and this showing on the world stage. The squad is filled to the brim with underdog champion personalities; the Disney movie about them, “Miracle”, is less a sports drama than an affirmation of grit and dreams. But the standout in the doc is clearly Steve Janaszak. After being the MVP of the NCAA champions at University of Minnesota he plays back up goalie in the Olympics. And here’s the spellbinding part— he was the only player who didn’t play in the Olympics at all. Not even for a second. And yet the entire team credited him with helping them get there— his enthusiasm, commitment, positivity, and drive helped them train to become the best, if only for one week. Janny was surely crushed not to play at all, even if he was behind the superhuman Jin Craig. But watching him it’s clear he was part of the team in mind, body and spirit, and that no one would for a second say differently. In our hyper competitive rat race careers, of “managing up” and “throwing under the bus” expecting the best of our peers is, IMHO… expected. But, if we all had the compasses of our egos pointed true north— like Janny— we’d almost certainly all be richer and happier. That guy was a true warrior. Amazingly, a money manager in Long Island. Go figure!
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Ross Siegel shared thisColby Mancasola is one of the best people in the world. Amazing project manager of design and creative projects, best drummer in University of California, Davis history, amazing colleague (he put up with me playing guitar in the office and fan boying his band, Knapsack), and he’s also the Don of San Francisco hot sauce entrepreneurs. Support his kickstarter tor the year long anniversary of Moto hot sauce. And rock. https://lnkd.in/egW3R423
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Ross Siegel liked thisRoss Siegel liked thisWe are celebrating CREW Member, Diego Cristancho, as he just accepted a new position as Chief Transformation Officer at Pro Mujer. Your CREW is really excited for you and can't wait to see how you impact this organization!
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Ross Siegel liked thisRoss Siegel liked thisI saw something recently that waxed nostalgic about ‘unknown lasts:’ the last time you walk the halls of your high school, the final time you ride your bike to your best friend’s house, the last time you gather with your buddies at your favorite diner. You don’t know it’s the final time. And then suddenly, it is. For me, that was a five-camera shoot to kick off Zillow’s 20th anniversary, capturing a sit-down conversation between the company’s CEO and co-founders, tracing the founding story to the present. Four cameras, a still photographer, one fireside chat; 20 years in one of the most trusted names in real estate, told by some of the biggest names in tech. We shot, wrote, and edited the highlights in under two weeks, and then put it out into the world. I’m immensely proud of every frame. And yet, it was also the last big thing I'd do for the company. Like so many others right now, our scrappy, whip-smart video team was let go shortly after. Nearly nine years of shooting and telling stories — from Norway to Japan, from Toronto to New York — closed out quietly on that project. I didn't know it at the time. I do now. I am deeply grateful for the people who made this run possible: Catherine Sherman, who hired me; Emily Heffter, Kristen Russell, and Kristina Adamski, who are among the many who mentored me; and the countless teammates who trusted me to tell stories about our people, partners, and products. I built a studio from scratch, hosted a YouTube series for homebuyers, and even used that knowledge to become one myself. Our stories were nominated for Emmys, and drove real impact. What a dream. I’m not sure what’s next in my career journey. For now, I’m taking a beat to explore what that might look like. But I do know this: like before, I’ll eventually find my way home.
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Ross Siegel liked thisRoss Siegel liked thisAfter more than 25 years with Reckitt, I stepped away from the business earlier this year. I’ve taken some time before posting this, in part to reflect on what has been such an important chapter of my life and career. When I joined, I couldn't have imagined the journey ahead — the opportunity to work across markets and categories around the world, to start a family while overseas, to grow through different roles, and to be part of a company that constantly pushes for better. I’ve been incredibly fortunate to work alongside talented colleagues, leaders, and teams who challenged me and made the experience deeply rewarding. From the US to the UK, to Australia and back again, there are so many leaders who supported me along the way - and to them, I owe a real debt of gratitude. The experiences and opportunities I was given were transformative for me professionally. A special thank you to the many teams I’ve had the privilege to be part of. Thanks for your commitment, your partnership and everything we built together. It was often hard work, but hopefully we managed to have a little bit of fun along the way too. I leave with a great sense of pride and genuine appreciation. I’ll be starting a new chapter in the coming days and look forward to sharing more soon. For now, just a sincere thank you again to everyone who has been part of this crazy ride.
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Ross Siegel liked thisRoss Siegel liked thisGreat to see my old friend Diana McClellan Hummel at the New York International Auto Show! We were lucky to get an early preview of the NY Auto Show before its public debut tomorrow and hear several inspiring keynotes from Stellantis, Ford Motor Company, Toyota Motor Corporation, Volkswagen Group, INFINITI Motor Company, General Motors, and Hyundai Motor Company. Huge thank you to MediaPost for hosting another fantastic summit and congrats to all the winners of the 2026 MediaPost Automotive Awards!
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Ross Siegel liked thisRoss Siegel liked thisSome of you may forget the sunscreen at POSSIBLE 2026 in Miami Beach this year. But none of you should forget to speak to my Realize team about the outcomes your clients, brands, or businesses need to hit your goals. The Realize crew is back in Miami Beach April 26-30 above the La Côte Restaurant at our iconic cabana, leading engaging and intimate conversations amongst the ocean breezes. DM me to set up a private discussion, or swing by for some of the most seductive swag ever designed. Either way, sunscreen is always complimentary. 😎🏝️🍹 #possible2026 #realize #performancemarketing Taboola Krishan Bhatia Eldad Maniv Daniel Horowitz Tom Inbal Lisa Cummins Ben Nichols Michael Colgan Scott Saperstein Maude-Isabel Laferriere Evangeline McDermott Stefanie Fazio Jacob Millstein Joe Dudas Chris Murphy Shana Orth Lana Saad Danielle Abraham Katlyn Dickinson James Arthur Lauren Karabush
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Ross Siegel liked thisRoss Siegel liked thisLatency has historically been a problem for us at Gigi. Response times for chat and ad hoc tasks when we first launched averaged over 2 minutes and could sometimes take 5-10 minutes depending on the complexity. We created a north star goal to hit an average response time of 30 seconds by April 1. We hit it. We made optimizations for tool calling efficiency, and the underlying models became more efficient. Incredible work by our team. We still thought 30 seconds would feel too slow. But as more people use general purpose chatbots like Claude for agentic capabilities, they're being exposed to the complexity of tool calling orchestration in everyday instances, and expectations are shifting. Customers are "always beautifully, wonderfully dissatisfied," but increasing agentic sophistication on both sides is leading to real adoption and value creation for AI agents like Gigi.
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Ross Siegel liked thisRoss Siegel liked thisMiami, here I come! 🌴 I'm heading to POSSIBLE (April 26–29) and couldn't be more excited. This event always brings together the best minds in marketing, media, and technology, and this year looks like the best one yet. If we've worked together before, I'd love to reconnect and catch up in person. And if we haven't met yet, I'm looking forward to changing that and discussing ways we can partner together. This will be my first official event since joining Nextdoor and I'm looking forward to having real conversations about how we can help brands and partners connect with the communities and neighborhoods that matter most to them. Whether you're thinking about the precision of hyperlocal targeting, delivered at national scale, reaching high-intent audiences, or driving meaningful neighborhood-level engagement — let's talk. Drop a comment or send me a DM. See you in Miami! 👋 #POSSIBLE2026 #Nextdoor
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Ross Siegel liked thisRoss Siegel liked thisThe Supreme Court opened the door to veterinary telemedicine across the country! This is not an April Fool's. The 8-1 Chiles v. Salazar opinion undermines efforts by the AVMA, state VMAs, state legislatures and state veterinary medical boards to block telemedicine, Mark L. Cushing writes in this week's The Fountain Report Justice Neil Gorsuch authored the majority opinion, writing, “Colorado may regard its policy as essential to public health and safety. Certainly, censorious governments throughout history have believed the same. But the First Amendment stands as a shield against any effort to enforce orthodoxy in thought or speech in this country.” With this ruling, the Supreme Court makes it clear how all 50 states must respect the commercial free speech rights of professional licensees.
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Ross Siegel liked thisRoss Siegel liked thisBack at Ithaca College to keynote at Professions Week last week and found myself talking about something I keep coming back to: My theme of the last 10%, being the most important part of doing something truly amazing. Getting something to “good” isn’t that hard with all the tools we have at our fingertips, but what is hard is perfecting it. That final stretch where care, taste, personality, and effort actually show up. Of course, we talked about AI. That fear is palpable across the industry. But I mentioned they should not worry but lean into it as a tool/partner vs an enemy. That is what I do every day. Yes, your job is changing, but you can't worry about what you can't control. So jump in and be sure to include your perspective, your judgment, or your ability to connect with people in a real way. If anything, it makes that last 10% matter even more. Great to be back at a place that helped shape me. And grateful to A. Jonathan Chalmers, Dean Amy Falkner (of the Roy H. Park School of Communications), Dean Michael Johnson-Cramer (School of Business), and, of course, Camille Brock, who shepherded me all around campus! And if you have read this far, for those of you who came to the talk, you all did great in thank-you notes written. To date, I have received 17 notes with a 50/50 split men/women. Nice work! It was a great day, and I really enjoyed being back.
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Jason Harvey
BET • 5K followers
Game on. Sports video creation just got the AI Treatment. Minute Media, powerhouse behind sites like Sports Illustrated and The Players’ Tribune, just closed its biggest deal ever, acquiring VideoVerse, the AI engine behind Magnifi. Magnifi’s AI, built on computer vision, NLP, and machine learning, instantly turns games into short-form video gold: think multilingual subtitles, auto thumbnails, metadata, and digestible clips. It’s basically automatic highlights at scale. Minute Media is also integrating creation, distribution, and monetization, powering everything from league rights holders to publisher partners around the globe. And with Magnifi, Minute Media is enhancing its STN Video platform, making it faster to launch TikTok-style highlight reels, hyper-personalized by team, player, or fan behavior. Yes, Minute Media is positioning themselves as a platform operator and not just a storyteller. Distribution + monetization across 1,000+ sites and millions of fans. Platforms that own the tech, the content, and the flywheel will own the audience and their wallets. Huge move by Minute Media, a laser focus on owning video’s value stream without the fluff. #SportsMedia #AIinVideo #MinuteMedia #VideoTech #StreamingStrategy #ContentTech https://lnkd.in/gCxs284i
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Cory Greenberg
Index Exchange • 6K followers
The future of CTV is creative—but it needs structure to scale. I had the chance to speak with David Kaplan from Beet.tv at the Omnicom Leadership Summit about what I see as the next major unlock for our industry - standardization. We’ve seen this before—early digital advertising couldn’t scale until we aligned on formats. We’re now at a similar inflection point in streaming. Non-standard ad experiences are full of potential, but inconsistent specs and execution are holding back real progress. At Index Exchange, we’re proud to be working with the IAB and others to help define the next generation of ad formats—formats that don’t limit creativity, but enable it at scale. Check out my full interview here: https://lnkd.in/ePVvyufD
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Dana Harris-Bridson
4K followers
Must-read analysis by Joseph Singer (producer in the ‘90s, former Universal exec, now does M&A) that breaks down why, exactly, any acquisition of WBD would be objectively terrible for everyone except Zaslav & Co. I’ve not seen this level of detail before, which includes all the global entities that could potentially block it. And this also caught me: “There is an uncomfortable truth in this business that rarely gets said out loud: The company that controls distribution ultimately controls the market.” Full transparency: Even as I write about all the paths arising for independents to take greater control over their distribution, I still wonder how many will do this. It’s real and hard work that can feel like a nonentity against the prospect of a purpose-built company taking the lead. And then I read something like that and it snaps into focus. The work may be hard, but the value is real. Anyway, strong recommend. https://lnkd.in/gCKEyyNv
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3 Comments -
Tom Sly
Media Inno, LLC | A Media… • 3K followers
In this week's column, I ask again if we in the TV industry are focused on transforming our core business. As I wrote previously, initiatives like datacasting are real and will provide meaningful revenue opportunities to transform how revenue is generated from broadcast spectrum. However, what about our core business? Creating and airing content that connects audiences with advertisers. Will streaming content on FAST services and apps transform the business? What about the audiences who are still viewing content on linear TV? Will these audiences still be of interest to advertisers? Shouldn't we be advancing the technology to ensure 100% of our audiences can drive the greatest value for broadcasters and advertisers? https://lnkd.in/gfMy6Cuh
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Jack Marshall
DoubleVerify • 2K followers
Advertising and subscriptions will remain the core revenue drivers for news publishers in 2026, per Reuters Institute for the Study of Journalism. We're redoubling our efforts to support monetization for news publishers at DoubleVerify this year to ensure advertisers understand -- and can capitalize on -- the powerful brand-building opportunities news audiences present.
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Paolo Patatu
Magnite • 2K followers
With live global sport audiences continuing to grow, programmatic — from inventory access and deal flexibility to infrastructure built for live — is helping brands show up where and when it matters most. Read the latest article from Magnite where we dive into how programmatic can shape live streaming success in 2026 and beyond.
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Brian Kilmer
The Trade Desk • 2K followers
As an industry, we need better metrics to help make sure we're buying quality media in premium environments that drive results for our clients. We don't need to sacrifice quality for cost efficiency. From the linked article, "advertisers who prioritize data integrity and make a point of buying impressions from high-value publishers with better data practices see a 33% lower cost per action, a 32% reduction in CPMs and a 5% higher return on ad spend." https://lnkd.in/grKnzm_H
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Peter V.S. Bond
Flywheel • 19K followers
Is Bringing Back Former CEOs a Smart Play in an AI-Driven Era? 🧠 As Laura Cooper reports in The Wall Street Journal, The Boston Beer Company just announced that its founder and longtime chair, Jim Koch, is stepping back into the CEO role effective August 15, 2025—returning after leading the business for 16 years (1984–2001). On the surface, it looks like a safety play: Koch is well-known, trusted, and intimately familiar with the company’s DNA. The board cited his deep knowledge and the need to bridge the gap until an internal successor is ready. Investors even cheered—Boston Beer’s stock rose around 2% in response. 🔄 But in an AI-driven business environment, is this move aligned with what’s really needed now? Key questions this raises: • 👨💻 Does historical CEO experience translate to leading in an age of AI disruption? The business environment is moving faster than ever. Consumer behavior, demand signals, and operational efficiency now depend on data science and AI-driven decisioning—not legacy instincts. • 📊 Are we choosing nostalgia over innovation? Koch may restore continuity—but does his return reinforce old patterns instead of enabling bold pivots into machine learning, predictive analytics, and automation-driven growth? • ⚙️ Where are the tech-native successors? Boston Beer continues searching internally—but until someone with digital-first chops is ready, the C‑suite train keeps running on legacy tracks. • 🤝 Is the company focused on evolving culture or preserving it? At times, returning to familiar leadership is about stability. But what if what’s needed is evolutionary, rather than restorative? Broader trend: founders coming back to lead This isn’t an isolated case—executive reversions are happening across legacy companies in alcohol, consumer goods, and industrial sectors. Sometimes it signals crisis. Other times it’s intentional succession pacing. But the question remains: Are these moves reinforcing resilience, or just delaying transformation? 🔍The CPG Guys perspective: Founder returns are valuable for stability—but in sectors facing rapid transformation, they shouldn’t be a fallback when digital-native successors aren’t ready. In many cases, leadership continuity may also signal a risk‑averse postponement of necessary change. 📘 Bottom line: The Boston Beer case spotlights a core debate: Do we reward past success—or accelerate future competitiveness? In an era ruled by data, AI, and exponential pace, leadership must pivot from legacy loyalty to digital leadership. #Leadership #AI #DigitalTransformation #SuccessionPlanning #FoundersReturns #FutureOfWork #ChiefExecutive #BusinessStrategy
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Daniel Best
4K followers
GenAI is flooding our feeds with new ads. But is it flooding it with good ads? That’s the question. Because while AI has made it easier (and cheaper) than ever to crank out creative, the risk is that we end up with forgettable ads and a lot of wasted budget. So, what to do about it? We’ve launched our Creative Data Feed API, a tool that lets brands, agencies, and ad tech platforms instantly test AI-generated ads for emotional impact, attention, brand recall, and purchase intent. Plug it in, and you’ll know in real time if your ad is likely to connect or just blend into the background. https://lnkd.in/dhjMC2fP
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Liesbeth Mack-de Boer
Teads • 4K followers
Teads is elevating the role of Connected TV with the launch of CTV Performance, introducing a new way to optimize and measure real business outcomes. This innovation allows advertisers to connect premium streaming exposure to measurable results, bringing brand awareness and performance closer together than ever before. https://lnkd.in/eJqdjEZS
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Field Garthwaite
IRIS.TV • 9K followers
The concept of what data is most valuable in streaming is changing. Identity data, while important, does not allow advertisers to know who is watching what, in real time. Why does that matter? CTV is a shared device. So if you target using identity data alone, you have a 40% chance of reaching the right consumer (based on U.S. census data of 2.5 people in the avg. US HH). Net net—despite all the promise of programmatic—in streaming TV the adage that I know I waste half of my ad budget I just don't know which half—is still true! But those ad dollars won't go away—in fact more spend will come from big brands and performance buyers, if ad placement simply aligned with consumer interests and real time signals...like on Insta or TikTok. In summary...making ad placement on TV suck less doesn't require invasive surveillance capitalism. It's proven. For all kinds of brands and verticals. You don't need identity data, or to target individuals. It is more impactful to target mindset using content signals in real time. Rohan Castelino has said it best: "we are what we watch right now". He continued "the whole idea of 'You are what you watch' ...based on a historical view, does not align with who we really are. Historical viewing data, or identity data, is like the Japanese word 'tsundoku' which means buying books and not ever reading them." It is not who we are. What we are watching in that moment is the most powerful way to connect with consumers on TV. Today it might be Love Island or Love is Blind, and tomorrow it might be a documentary on The American Revolution, The Pitt, or NFL commentary on fantasy. Each one of those moments presents an opportunity for brands to align with the mindset of the consumer. We're excited to bring this capability to TUBI.
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Frédéric Vaulpré
4K followers
Advertising revenue has become the unifying force #reshaping content strategy across all platforms. An analysis of #TV and streaming markets across nearly 50 territories shows how this shift from subscription-only models to ad-supported #revenue streams is fundamentally altering what gets made, how it gets promoted and which audiences get prioritised. Read my full article published in The Media Leader via the link in the comments below. 👇 📺 🤓 https://lnkd.in/epqkNMhG
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Barbra (Kraus) Wineburg
National CineMedia (NCM) • 1K followers
Thrilled to announce NCM’s new partnership with TransUnion, bringing cinema exposure data into cross-channel attribution for the first time. This unlocks measurable outcomes, clearer performance insights and real proof of how the big screen drives results across the full media mix. Today’s marketers need clarity, accountability and innovation. NCM is meeting that challenge head on by redefining cinema as a modern, data-driven channel that delivers both brand impact and measurable performance. #DemocratizingCinemaData https://lnkd.in/eQuBshHe
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Jacob Penn
Brodeur Partners • 876 followers
Brodeur Partners just launched #BrodeurRelevanceAI, a breakthrough suite of services helping brands increase their visibility in AI-generated answers. With more people turning to ChatGPT instead of Google, this shift changes everything for communicators. Check out the exclusive!
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Wayne Blodwell
Assembly Global • 13K followers
We just wrapped (pun intended) the final episode of Giants of Media Season Two, the perfect end of year listen. From my conversation with Adam Ray of 59A one thing was clear: the real opportunity with AI isn’t hype — it’s design. 🔹 AI isn’t magic It’s an umbrella term. Machine learning, LLMs, algorithms — just tools. Powerful ones, but only when applied with intent. 🔹 Performance lives in the full loop Thinking → Doing → Learning. Most teams focus on doing. The winners design the system before they turn it on — and learn after it runs. 🔹 Creativity is still the edge AI can optimize. Humans design, interrogate, and course-correct. The future team = planners + buyers + data scientists working as one. 💡 Bottom line: AI won’t replace people in advertising. It will massively change what great people can do. Season Two closed on a high. Season Three is going to be fun. Have a great end to the year and see you in 26’! https://lnkd.in/e9s6M_vJ
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Jason Fairchild
tvScientific • 10K followers
TV (as an advertising category) has more potential than search. It’s more powerful, and now it can compete with paid search on measurement and optimization. I love paid search. I joined the company that invented paid search (GoTo.com) back in 1998 when we were pre-revenue and got to experience the earliest days of building the world's first paid search marketplace. We scaled that business, went public and eventually were acquired by Yahoo. Paid search was transformational to the industry for reasons we all know. But as TV has recently evolved with new measurement capabilities that enable performance marketers to buy and measure TV in the same way as paid search, TV has become the most impactful marketing channel for lots of reasons. Here are 4 reasons TV is now more powerful than paid search: 1. The primary purpose/motivation of paid search is to capture existing demand. The primary purpose/motivation of TV ads is to create awareness and new demand. 2. Time spent watching TV in the US is 5 hours per day. Time spent viewing Google search results in the US is 6 minutes per day. 3. The format of TV ads is much more powerful: - Average ad size for TV in US is 50 inches - Average ad size for paid search is 300 characters, or 0.5–0.75 inches tall and 6–8 inches wide - TV delivers site, sound and motion; Search delivers static ads - TV ads have 100% share of screen; search ads have 20% max 4. Ad time in view for TV: 14 seconds on average. Search ad time in view: 2.5 seconds. Historically, paid search could best TV on measurement and optimization. But it’s always been an inferior medium to TV for making an impact on the consumer, especially for driving — and not just capturing — demand. Now that TV has caught up on measurement, there’s no comparison. TV is the most impactful marketing channel.
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