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I'm a passionate Business Development & Sales executive who builds profitable digital…
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Ross Siegel shared thisLast week MediaLink / United Talent Agency hosted the second #CROSummit. The premise behind these forums that sales leaders in the media/tech world have very few opportunities to come together, put away their rivalries and discuss how hard it is to build, manage and lead revenue teams— especially now that there is a feeling in the air that the pace of change will be breakneck henceforth. This events there was “Navigating Growth in the age of Hyper Disruption” a nod to the ubiquity of AI. We went in thinking we’d discuss how AI is being received across the media/marketing landscape and how sales leaders are managing through a transformative period. We left hearing a different message. Here is a summary: 💪 The greatest impediment to technology disrupting industry is humans' capacity to manage it all. There are only 24 hours in a day and already so many things to consider— buyers’ ability to absorb and transform their organizations will throttle adoption 👊 Systems within corporations will be slow to change— from “test budgets” to procurement teams to security reviews, and more— all of these things will not re-write the script overnight. 👏 AI is not a solution, it is a foundation. Selling AI products will get you blank stares. Having a strong sense of the actual KPIs your buyers are measured against will remain the only true path to business success 😎 Gen Z employees (and partners) may have a better handle on how to use emerging technology products, but managing younger employees well based on experience and knowledge of business operations will be key… and it’s hard for many of us (I believe the word “boomer” was thrown out.”) 😨 Last, I learned that neither Co-Pilot, Gemini, nor Perplexity are ready to create accurate and compelling short bios of 30 well known executives without a lot of guidance and fact checking (which, honestly, is the whole point of using these damn things) Thank you to all the attendees who shared their point of view at the event and the subsequent dinner. We look forward for the next one. Get in touch if you’d like us to keep you in mind when we begin to plan the next CRO Summit! Thank you to my co-producers, Justine Karp & Cavel Khan, our presenters— Bill Vreeland, Luiz Felipe Barros, Shaina Zafar, and Sanya Chaudhry.
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Ross Siegel shared thisInteresting piece about companies using “AI washing” as a way to blame adverse business conditions (and decisions) on the promise of AI. My friend, CTO whisperer, Peter Bell was featured!Are Bots Replacing Workers? These Skeptics Aren’t So SureAre Bots Replacing Workers? These Skeptics Aren’t So Sure
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Ross Siegel reposted thisGreat opportunities to work at the intersection of marketing and culture.Ross Siegel reposted thisWe have a number of open roles on our incredible Entertainment Marketing team that advises the worlds top brands on their strategies and partnerships across culture. Talent Buying, Content Integrations, and Social. DM me if someone you think would be great! #gigalert #UTA United Talent Agency https://lnkd.in/eCJm7GCv
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Ross Siegel posted thisI will be headed to POSSIBLE in lovely Miami in a few weeks. I am excited for a download on who is innovating, who claims to be innovating, and who is truly telling a unique story about new and different ways to connect consumers and and brands. Last year Possible hinted at the next epoch of attention and attribution-- the seeds were planted but the first movers have seen competition nip at their heels and the world has changed for incumbents. Every time I go to one of these marketing/media/tech events I feel a bit more inspired, a bit more overwhelmed, a bit more hopeful, and I can see the future in slightly, but consistently, greater definition. See you there? DM or email me if you want to meet up! #Possible2026 United Talent Agency
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Ross Siegel posted thisHere’s what gives me pause today as I think about my career, my investments, my kids’ future, and other light Sunday thoughts experiments: - There are proven links between the strength of a democracy and the vibrancy of its free press AS WELL AS levels of public spending on media. NPR The Washington Post Warner Bros. Discovery all make me say “hmmm…” lately - The Islamic Republic is a regime that most people, left or right, believe to be a net negative for the Middle East, the Persian people, and the western world. And yet showing “don’t mess with us” appears to be the message, rather than “sit tight, our version of a Marshall Plan is coming.” Did you have the right idea but did you fuck up the execution because nation building takes time and $? - Is anyone else worried by seeing Trump and Putin buddying up to each other in public recently? - China’s economy has been in a tough spot for much of the past decade. What happens if they miss a step on their tight rope walk? - The US now effectively has zero accountability and protections for the environment. - AI is a colossal $ drain— $4 trillion?— and yet I honestly think the benefits that will justify the ongoing capex, while fascinating and real, are further out than people think. I am alone here. My friends who swear by vibe coding, I think, miss the fact that economies take decades, not months to catch up to disruption. Oh, by the way, the Nasdaq is heavily exposed to AI. Short term, might want to shift your $ to gold. - I saw at least 20 companies at CES in January that all do the same form of digital user acquisition. Even down to identical sales decks that tout their AI prowess. “Don’t Fear the Reaper…”l - Speaking of other basically useless forms of currency, the $ of Bitcoin has taken a beating. When I tell my friends who are true believers they say “you just don’t understand.” True. Currency proxies used for speculation, hiding cross border illicit transactions, and enriching politicians with non-public information to gamble on prop-bet markets do not make sense to me. - Only 2 people have been indicted by the United States government in the Jeffrey Epstein dumpster fire. Two. For all the abuses and crimes— Bill Gates is a special kind of sleeze ball (doping his amazing ex-wife with antibiotics in her coffee???)— two have seen their comeuppance. Two. - The US Men’s Hockey team went to the White House to celebrate and laughed when Trump made a joke about the women’s team. The women, meanwhile, are a more dominant squad and also had the guts to tell Trump to go jump in a lake. - Hilary Clinton. She still manages to inspire me. What a champion she is. Full stop.
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Ross Siegel posted thisI continue to be amazed at a few things in the media world. Here are a few: 1) The fact that we actually believe billionares will be good stewards of media outlets 2) The fact tha I watch almost no professional sports events all year... then I tune in for the Super Bowl and Olympics so I can feel like I know what the hell is going on 3) That LinkedIn and YouTube think that having moderately attractive 20-somethings tell me how to run my business is a good longterm creator strategy 4) That so many companies throw endless amounts of $ at Cannes Lions without any real plan beyond cash deployment. 4.b) That so many companies do not throw $ at Cannes Lions, and still have no real strategy beyond "show up", and expect to make this boondoggle worthwhile. You wouldn't climb mount everest without consulting the weather forecast, packing appropriately and bringing a Sherpa. Why would anyone fail to do this for Cannes Lions? Fact: Cannes Lions has 2-3 days that is the largest conglomeration of global marketing, media and martech executives in one place. Fact, it's very expensive even just to get there and find a place to sleep. Fact, this event has 2,000 things for anyone to do at any one moment. Why would anyone choose you and your initiatives Fact: Every single day a company calls me to help them secure a place to hold meetings, set up dinners, get on panels, identify their target partners, etc. Fact: A small % of these companies say "how do we spend the least amount of $, and still have a way better outcome against our goals than everyone else?" Recommendation: Email me and ask me that question. Even if you are throwing $ at the event, it's still worthwhile to get other views. #CannesLions2026 #WeCannesDoIt MediaLink United Talent Agency
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Ross Siegel shared thisIn case anyone can’t reach me this morning, take note: my homie here in Park Slope, Brooklyn is skiing down the street. Yep.
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Ross Siegel posted thisI just finished the doc about the 1980 US Olympic men’s hockey team on Netflix. If most of us know any hockey game we know this team and this showing on the world stage. The squad is filled to the brim with underdog champion personalities; the Disney movie about them, “Miracle”, is less a sports drama than an affirmation of grit and dreams. But the standout in the doc is clearly Steve Janaszak. After being the MVP of the NCAA champions at University of Minnesota he plays back up goalie in the Olympics. And here’s the spellbinding part— he was the only player who didn’t play in the Olympics at all. Not even for a second. And yet the entire team credited him with helping them get there— his enthusiasm, commitment, positivity, and drive helped them train to become the best, if only for one week. Janny was surely crushed not to play at all, even if he was behind the superhuman Jin Craig. But watching him it’s clear he was part of the team in mind, body and spirit, and that no one would for a second say differently. In our hyper competitive rat race careers, of “managing up” and “throwing under the bus” expecting the best of our peers is, IMHO… expected. But, if we all had the compasses of our egos pointed true north— like Janny— we’d almost certainly all be richer and happier. That guy was a true warrior. Amazingly, a money manager in Long Island. Go figure!
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Ross Siegel shared thisColby Mancasola is one of the best people in the world. Amazing project manager of design and creative projects, best drummer in University of California, Davis history, amazing colleague (he put up with me playing guitar in the office and fan boying his band, Knapsack), and he’s also the Don of San Francisco hot sauce entrepreneurs. Support his kickstarter tor the year long anniversary of Moto hot sauce. And rock. https://lnkd.in/egW3R423
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I personally think that Diana will make *any* team much better. Just sayin’.
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Ross Siegel liked thisRoss Siegel liked thisWe are celebrating CREW Member, Diego Cristancho, as he just accepted a new position as Chief Transformation Officer at Pro Mujer. Your CREW is really excited for you and can't wait to see how you impact this organization!
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Ross Siegel liked thisRoss Siegel liked thisI saw something recently that waxed nostalgic about ‘unknown lasts:’ the last time you walk the halls of your high school, the final time you ride your bike to your best friend’s house, the last time you gather with your buddies at your favorite diner. You don’t know it’s the final time. And then suddenly, it is. For me, that was a five-camera shoot to kick off Zillow’s 20th anniversary, capturing a sit-down conversation between the company’s CEO and co-founders, tracing the founding story to the present. Four cameras, a still photographer, one fireside chat; 20 years in one of the most trusted names in real estate, told by some of the biggest names in tech. We shot, wrote, and edited the highlights in under two weeks, and then put it out into the world. I’m immensely proud of every frame. And yet, it was also the last big thing I'd do for the company. Like so many others right now, our scrappy, whip-smart video team was let go shortly after. Nearly nine years of shooting and telling stories — from Norway to Japan, from Toronto to New York — closed out quietly on that project. I didn't know it at the time. I do now. I am deeply grateful for the people who made this run possible: Catherine Sherman, who hired me; Emily Heffter, Kristen Russell, and Kristina Adamski, who are among the many who mentored me; and the countless teammates who trusted me to tell stories about our people, partners, and products. I built a studio from scratch, hosted a YouTube series for homebuyers, and even used that knowledge to become one myself. Our stories were nominated for Emmys, and drove real impact. What a dream. I’m not sure what’s next in my career journey. For now, I’m taking a beat to explore what that might look like. But I do know this: like before, I’ll eventually find my way home.
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Ross Siegel liked thisRoss Siegel liked thisAfter more than 25 years with Reckitt, I stepped away from the business earlier this year. I’ve taken some time before posting this, in part to reflect on what has been such an important chapter of my life and career. When I joined, I couldn't have imagined the journey ahead — the opportunity to work across markets and categories around the world, to start a family while overseas, to grow through different roles, and to be part of a company that constantly pushes for better. I’ve been incredibly fortunate to work alongside talented colleagues, leaders, and teams who challenged me and made the experience deeply rewarding. From the US to the UK, to Australia and back again, there are so many leaders who supported me along the way - and to them, I owe a real debt of gratitude. The experiences and opportunities I was given were transformative for me professionally. A special thank you to the many teams I’ve had the privilege to be part of. Thanks for your commitment, your partnership and everything we built together. It was often hard work, but hopefully we managed to have a little bit of fun along the way too. I leave with a great sense of pride and genuine appreciation. I’ll be starting a new chapter in the coming days and look forward to sharing more soon. For now, just a sincere thank you again to everyone who has been part of this crazy ride.
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Ross Siegel liked thisRoss Siegel liked thisGreat to see my old friend Diana McClellan Hummel at the New York International Auto Show! We were lucky to get an early preview of the NY Auto Show before its public debut tomorrow and hear several inspiring keynotes from Stellantis, Ford Motor Company, Toyota Motor Corporation, Volkswagen Group, INFINITI Motor Company, General Motors, and Hyundai Motor Company. Huge thank you to MediaPost for hosting another fantastic summit and congrats to all the winners of the 2026 MediaPost Automotive Awards!
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Ross Siegel liked thisRoss Siegel liked thisSome of you may forget the sunscreen at POSSIBLE 2026 in Miami Beach this year. But none of you should forget to speak to my Realize team about the outcomes your clients, brands, or businesses need to hit your goals. The Realize crew is back in Miami Beach April 26-30 above the La Côte Restaurant at our iconic cabana, leading engaging and intimate conversations amongst the ocean breezes. DM me to set up a private discussion, or swing by for some of the most seductive swag ever designed. Either way, sunscreen is always complimentary. 😎🏝️🍹 #possible2026 #realize #performancemarketing Taboola Krishan Bhatia Eldad Maniv Daniel Horowitz Tom Inbal Lisa Cummins Ben Nichols Michael Colgan Scott Saperstein Maude-Isabel Laferriere Evangeline McDermott Stefanie Fazio Jacob Millstein Joe Dudas Chris Murphy Shana Orth Lana Saad Danielle Abraham Katlyn Dickinson James Arthur Lauren Karabush
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Ross Siegel liked thisRoss Siegel liked thisLatency has historically been a problem for us at Gigi. Response times for chat and ad hoc tasks when we first launched averaged over 2 minutes and could sometimes take 5-10 minutes depending on the complexity. We created a north star goal to hit an average response time of 30 seconds by April 1. We hit it. We made optimizations for tool calling efficiency, and the underlying models became more efficient. Incredible work by our team. We still thought 30 seconds would feel too slow. But as more people use general purpose chatbots like Claude for agentic capabilities, they're being exposed to the complexity of tool calling orchestration in everyday instances, and expectations are shifting. Customers are "always beautifully, wonderfully dissatisfied," but increasing agentic sophistication on both sides is leading to real adoption and value creation for AI agents like Gigi.
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Ross Siegel liked thisRoss Siegel liked thisMiami, here I come! 🌴 I'm heading to POSSIBLE (April 26–29) and couldn't be more excited. This event always brings together the best minds in marketing, media, and technology, and this year looks like the best one yet. If we've worked together before, I'd love to reconnect and catch up in person. And if we haven't met yet, I'm looking forward to changing that and discussing ways we can partner together. This will be my first official event since joining Nextdoor and I'm looking forward to having real conversations about how we can help brands and partners connect with the communities and neighborhoods that matter most to them. Whether you're thinking about the precision of hyperlocal targeting, delivered at national scale, reaching high-intent audiences, or driving meaningful neighborhood-level engagement — let's talk. Drop a comment or send me a DM. See you in Miami! 👋 #POSSIBLE2026 #Nextdoor
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Ross Siegel liked thisRoss Siegel liked thisThe Supreme Court opened the door to veterinary telemedicine across the country! This is not an April Fool's. The 8-1 Chiles v. Salazar opinion undermines efforts by the AVMA, state VMAs, state legislatures and state veterinary medical boards to block telemedicine, Mark L. Cushing writes in this week's The Fountain Report Justice Neil Gorsuch authored the majority opinion, writing, “Colorado may regard its policy as essential to public health and safety. Certainly, censorious governments throughout history have believed the same. But the First Amendment stands as a shield against any effort to enforce orthodoxy in thought or speech in this country.” With this ruling, the Supreme Court makes it clear how all 50 states must respect the commercial free speech rights of professional licensees.
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Ross Siegel liked thisRoss Siegel liked thisBack at Ithaca College to keynote at Professions Week last week and found myself talking about something I keep coming back to: My theme of the last 10%, being the most important part of doing something truly amazing. Getting something to “good” isn’t that hard with all the tools we have at our fingertips, but what is hard is perfecting it. That final stretch where care, taste, personality, and effort actually show up. Of course, we talked about AI. That fear is palpable across the industry. But I mentioned they should not worry but lean into it as a tool/partner vs an enemy. That is what I do every day. Yes, your job is changing, but you can't worry about what you can't control. So jump in and be sure to include your perspective, your judgment, or your ability to connect with people in a real way. If anything, it makes that last 10% matter even more. Great to be back at a place that helped shape me. And grateful to A. Jonathan Chalmers, Dean Amy Falkner (of the Roy H. Park School of Communications), Dean Michael Johnson-Cramer (School of Business), and, of course, Camille Brock, who shepherded me all around campus! And if you have read this far, for those of you who came to the talk, you all did great in thank-you notes written. To date, I have received 17 notes with a 50/50 split men/women. Nice work! It was a great day, and I really enjoyed being back.
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