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Paris Mackey posted thisI’m #hiring a Social Media Manager based on the East Coast (NYC preferred). The formal job description is coming soon, but I wanted to put out some feelers now since I’ll be in New York at the end of the month and would love the chance to meet potential candidates in person. Experience in content capture and talent management is a must. It’s an exciting time at Higher Ground, and what we’re building on the social and digital front is going to be something truly special to be part of. If you, or someone you know, might be a great fit, my comments and DMs are open.
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Paris Mackey reposted thisParis Mackey reposted thisMy toxic trait as a Head of Social is knowing I could do just about any job in the org. Hold on, I'm serious. The role forces you to become fluent in almost every other function in marketing. In my case alone, I've had to learn or lead: Web development and site layout SEO optimization Shopify and Klaviyo CRM P&L management Creative direction Graphic design Content and Event Production Operations Brand building, storytelling, and growth Fundraising and investor decks Data, insights, and strategic oversight Product marketing STP Launch planning and execution Social is still one of the most underrated seats in a business — and yet the people in it end up learning the whole business by default. I'm thinking about this a lot right now as I move beyond social (not away from it — social IS marketing now). Don't underestimate social people. We're not doing "a job." We've been quietly doing all of them.
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Paris Mackey shared thisThis #Juneteenth feels especially meaningful as I reflect on being part of the lead-up to the opening of the Obama Presidential Center. As a young(ish) Black man, having the opportunity to work within the Obama ecosystem and contribute in some small way to preserving this legacy is something I don’t take for granted. The experience left me with a renewed sense of hope. At a time when it can feel like division, cynicism, and outrage dominate our feeds, this project serves as a reminder that progress is possible, and that the stories we tell about who we are and who we can become still matter. For a long time, I believed my career in media and marketing wasn’t really changing lives or contributing to something bigger than myself. Being part of this moment challenged that assumption. Culture shapes people. Stories shape culture. And sometimes, helping bring those stories into the world is impact in its own right. Happy Juneteenth.
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Paris Mackey shared thisAnother fun shoot with the forever First Lady! #devilwearsprada
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Paris Mackey shared thisAm I an SNL writer? No, far from it. Did I have the best time writing and producing this Black Jeopardy! sketch for Michelle Obama & Kenan Thompson? Absolutely! Full segment: https://lnkd.in/g_bSTCK9
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Paris Mackey shared thisDid I hand the forever First Lady and her brother a painter’s smock and some brushes and ask them to paint each other? Why yes I did 😅 https://lnkd.in/gsjVQ-K3Michelle Obama & Craig Robinson Take on the TikTok Paint Challenge | IMOMichelle Obama & Craig Robinson Take on the TikTok Paint Challenge | IMO
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Paris Mackey shared thisMe: “Mr. President, Mrs. Obama, can I get you to do a TikTok trend?” Them: “What do we have to do?” Me: “Point” Sometimes this job is just so wild (and cool!)
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Paris Mackey reposted thisParis Mackey reposted thisWhen I told someone Duolingo has a whole social media team and a writing room to create their virality, they were in utter disbelief it wasn’t just one person. When I shared with someone that a UGC video creator is different than a social media manager and a social media manager is different than a photographer, they were in utter disbelief it isn’t all done by one person. When I shared with someone that the beautiful campaign they wanted to copy and paste was actually a high budget, multi-person project, they were in utter disbelief they didn’t have the ability to recreate it. Unicorn marketing does not work. All the great content you’re consuming from these multimillion dollar brands is executed by a sizable team and a significant budget. Not one person. Not even two people. Slashing your marketing teams and keeping the one multidisciplined team member is not going to make you the next Duo, Nike, or Rhode. It will make you forgettable. Investing in marketing for the long term is what will get you there. But don’t listen to me. Keep churning, burning, slashing, and restructuring. Just remember doing the same thing over and over again but expecting different results is, by definition, insanity. Looking forward to the bankruptcy announcement. 🫶
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Paris Mackey liked thisParis Mackey liked thisBig life update incoming. My year as the first COO at Movers+Shakers was a year spent building the thing I most like building - the operating layer underneath a creative business. In that year: We gave the leadership team one system to run the year and quarter, so priorities held longer than a week. We changed how the agency staffs its work, moving from reinventing the model on every engagement to standing teams who own their own clients. We made the economics of the work clear and quick to interpret, so the business could see what it actually cost to deliver and price it accordingly. And we got reporting to a place where leadership could make decisions on numbers they trusted. Brilliant people, clients I loved, and a first-COO seat that was being defined while I sat in it - which is its own kind of education. Some of that education was about me. I came out of it a more decisive leader and a considerably better operator. Having recently parted ways with Movers+Shakers, I'm looking for my next operating seat. I've spent my career running creative businesses on someone else's behalf - as a COO, as President of a US business, and as the person who built out new geographies. I'm open to where that shows up next: operations leadership at scale, running a creative agency inside a larger company, or CEO of a small business with a clear vision that needs building around it. New York or remote. I'm also taking on consulting work - so if you've got something that needs an operator, that's live too. If you know of something, or you just want to talk, my DMs are open. And if you've worked with me - I'd take it as a kindness if you said so publicly. It helps more than you'd think.
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Paris Mackey liked thisParis Mackey liked thisWe just launched "Connect the Docs," Scribd's first brand campaign in the platform's nearly twenty-year history. Designed to speak to students and educators, it makes our case that in an age of instant answers, the figuring-out is the part that matters. It is running from August through October, built around the academic year, with a “school, out” approach from first day to finals. Thrilled to see this come to life, lovely work to all the talented folks involved including Alec Donovan Grace Lee Karishma Das David Broad Debra Fried Tammy Kung Casey Brogan Hopkins Mike Lewis 🚀 https://lnkd.in/g-_jV6jMScribd Launches First Brand Campaign: "Connect the Docs" - Newsroom - Scribd, Inc.Scribd Launches First Brand Campaign: "Connect the Docs" - Newsroom - Scribd, Inc.
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Paris Mackey liked thisParis Mackey liked thisi might get canceled for saying this but social media is one of the few marketing channels where over-planning makes you worse at your job. a beautiful 90-day content calendar can become irrelevant in 90 minutes. now let me explain what I mean: → you plan next month’s posts 4 weeks in advance → copy gets written, reviewed, approved, and scheduled → then something happens in your industry → everyone is talking about it → your audience is talking about it → and your brand is posting the “5 tips” carousel you planned 6 weeks ago by the time you get approval to join the conversation, everyone has moved on. and I think this is where we sometimes treat social media too much like every other marketing channel. a campaign can be planned months ahead but social is happening right now. the brands that are really good at it aren't necessarily the ones with the most detailed content calendars. and don't get me wrong this doesn't mean don’t prepare in advance or “just wing it” it means your strategy needs to leave room for the internet to do what the internet does. a few things I've found helpful: → plan the themes, not every single post → leave gaps in the calendar intentionally → have a faster approval process for reactive content → give your social media manager enough trust to actually be reactive → be willing to drop a planned post when something more relevant comes up (you can always publish it later and thank yourself) sometimes the best post on your calendar is the one that was never on it 👀
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Paris Mackey reacted on thisParis Mackey reacted on thisInstagram did a brand refresh so I did a brand refresh
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Paris Mackey reacted on thisParis Mackey reacted on thisThis past Saturday I took another step in my educational journey, completing my Master’s degree from University of Florida. 6 years of late nights and weekends culminated with a short walk across the stage and a big hug from my family. Thank you everyone that supported me on this little side quest I started back in 2020 — my family, my friends, my company St. John and everyone that encouraged me to keep going and reaching this milestone. I couldn’t feel more grateful to be done, and to be a Gator! #GoGators
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Paris Mackey liked thisParis Mackey liked thisFor the first time in history, the WNBA (Women's National Basketball Association) All-Star Game outdrew the NBA All-Star Game in attendance, shattering records with nearly 20,000 fans in Chicago and capping off a historic first half for the league 👏🏾 For decades, sports marketing treated women’s sports like a charitable tax write-off, with brands throwing token budgets at leagues and expecting applause. They completely missed the reality that WNBA players and fans aren't a niche trend. They’ve BEEN primary cultural drivers shaping modern fashion, tunnel style, music, social discourse, and community engagement. If your brand strategy relies on a league waiting to break attendance records before you take it seriously, that’s not going to cut it in today’s CQ-driven market. Instead, you need to be: → Moving from campaign spend to core equity: Stop allocating "experimental" marketing budgets to women's sports. Treat cultural driver ecosystems as permanent pillars of your marketing strategy. → Prioritizing Cultural Intelligence (CQ) over transactional data: High-value audiences don't respond to flat ads; they respond to brands that authentically understand their language, values, and real-world spaces. → Building long-term anchors before the inflection point: The brands that won the W's All-Star weekend didn't jump in late. They started building relationships years ago when the rest of the market was still asleep.
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Paris Mackey reacted on thisParis Mackey reacted on thisAfter almost two and a half years, I've left Partnership on AI. PAI gave me some of the best colleagues I've ever had; people who pushed me to think harder about how AI systems impact people and society. I'll miss working with them, but I'm glad I get to call them friends and cheer them on as they keep pushing responsible AI forward. As for what's next: I've joined Amazon to help shape the story around AI chips, the hardware that everything in AI runs on. With the AI infrastructure race only accelerating, it felt like the right time to help tell that story from the inside. I'm grateful for the last two and a half years, and very excited for this next one. 🚀✨ #NewRole #Amazon #AI
Experience & Education
Honors & Awards
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Bronze - Best Experiential or Stunt
PromaxBDA
Full details here: https://promaxbda.org/awards/current-awards/2016-awards-book
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Best Use of Animated GIFs - GOLD
Shorty Awards
Full Award Entry Here: http://shortyawards.com/8th/hulu-the-perfect-gif
Nothing makes a point quite like a great GIF, but while the Internet is chock full of various GIFs, the moment often passes while searching for exactly the right one. Hulu decided to create a one-stop shop for TV fans to find high-quality, high-res GIFs, built for sharing: The Perfect GIF. Since Hulu's specialty is TV, they have access to a massive catalog of both classic and new TV shows. This allowed them to create…Full Award Entry Here: http://shortyawards.com/8th/hulu-the-perfect-gif
Nothing makes a point quite like a great GIF, but while the Internet is chock full of various GIFs, the moment often passes while searching for exactly the right one. Hulu decided to create a one-stop shop for TV fans to find high-quality, high-res GIFs, built for sharing: The Perfect GIF. Since Hulu's specialty is TV, they have access to a massive catalog of both classic and new TV shows. This allowed them to create a vast library of GIFs that provided something for everyone. By rotating the featured GIFs on the landing page, Hulu could nimbly highlight new acquisitions. The Perfect GIF aimed to leverage Hulu's substantial following of TV fans and provide them with a fun service, while building brand loyalty for both Hulu and the represented television shows. When fans are able to easily access The Perfect GIF, everyone wins. -
Best Use of Animated GIF - Silver
Shorty Awards
The holidays are an emotional time. Whether you're dealing with a crowded house or rejoicing about finally getting the gift you've always wanted, you've got to express yourself. And what better way than through GIFs - the language of the Internet?
This past holiday season, Hulu's gift to TV fans around the world bottled the magic of the holidays in an innovative GIF experience unlike any other. The Perfect GIF generator paired users' tweets and Tumblr posts with the perfect TV GIF –…The holidays are an emotional time. Whether you're dealing with a crowded house or rejoicing about finally getting the gift you've always wanted, you've got to express yourself. And what better way than through GIFs - the language of the Internet?
This past holiday season, Hulu's gift to TV fans around the world bottled the magic of the holidays in an innovative GIF experience unlike any other. The Perfect GIF generator paired users' tweets and Tumblr posts with the perfect TV GIF – it's Hulu's way of saying, "We love you as much as you love TV."
TV fans were directed to the site and invited to share their feelings about the holidays (good or bad) in 140 characters or less. As fans typed in how they were feeling, a predictive text engine scanned their entries and searched a massive library of TV moments to find the perfect GIF that typified their holiday sentiment. By merging content, creativity and technology, Hulu asks for 140 characters and gives the GIF that's worth a thousand words.
The results were overwhelmingly positive both from a qualitative and quantitative standpoint. Fans of Hulu loved the way the GIFs perfectly echoed their holiday sentiments and the increased word of mouth and exposure that the campaign drove contributed to 52% more impressions and 43% more shares for the same period of time versus 2013. -
Best in Games - Silver
Shorty Awards
With the release of Assassin's Creed Unity - the seventh major installment in the series - Ubisoft turned to Good People to promote its first next-gen exclusive title in the franchise with a "next-gen" digital marketing platform.
We built a year-long campaign, from pre-announce to launch, and developed a multi-channel communication strategy to engage, educate and entertain fans while staying true to the brand DNA. Our approach was to activate existing core fans and use them to reach and…With the release of Assassin's Creed Unity - the seventh major installment in the series - Ubisoft turned to Good People to promote its first next-gen exclusive title in the franchise with a "next-gen" digital marketing platform.
We built a year-long campaign, from pre-announce to launch, and developed a multi-channel communication strategy to engage, educate and entertain fans while staying true to the brand DNA. Our approach was to activate existing core fans and use them to reach and influence a broader, more mainstream audience.
The French Revolution was the setting for Assassins Creed Unity and we aimed for nothing short of a revolutionary campaign.
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Joshua Reiman
Having a well lit interview with perfect audio is critical to keeping your viewers engrossed in your story. Our Producer Fellows from the Bay Area Video Coalition, supported by top-notch #BayArea filmmakers Sean Havey and Caron Creighton, are showing how it is done here at the Pacific Gas and Electric Company Pitch Fest: https://lnkd.in/gi9reg_3 👏 Bravo Arlly Grace Abarientos, Alana Walker and DeAndre Waters. Thanks for your help on this shoot, Paul Doherty and Quinn Nakayama.
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