Peter Leeb
Los Angeles, California, United States
12K followers
500+ connections
12K followers
500+ connections
About
Founder, operator, advisor and experienced executive with a demonstrated history of…
Activity
12K followers
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Peter Leeb shared thisMemory. And no, this isn’t about the Barbara Streisand song. We are entering the next new phase—shifting from models to memory. The first very visible product campaign for the ability to import your context and history from one LLM to another, the conversation is no longer just about who has the best model. It’s about who owns, understands, and can leverage your data. Switching costs between AI platforms have historically been low—open a new chat, start fresh. But as memory becomes portable, persistent, and structured, we’re moving toward real “data gravity” in AI ecosystems. The implications: AI platforms are becoming systems of record, not just tools Context and history are turning into competitive moats Enterprises will prioritize interoperability, governance, and control over their data Everyone era has the same tactics of switching and migration, this just happened quickly. We’re just getting started.
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Peter Leeb shared thisOlá Lisbon! 🇵🇹. Heading to StreamTV Europe to dive into the next chapter of the streaming revolution. As the industry moves through a massive structural recalibration, this is the perfect backdrop to discuss how we’re turning "content fatigue" into "content discovery." The streaming landscape in 2026 is no longer a race for more subscribers—it’s a race for smarter monetization and execution. Here are a few trends I’m particularly keen to discuss with colleagues and partners: AI as the Backbone, Not the Buzzword: We’ve moved past the "what if" stage. Now, it’s about how AI-driven metadata and hyper-personalization are providing the actual ROI for content owners. The Hybrid Gold Rush: The lines between SVOD, AVOD, and FAST have blurred into a single, audience-centric experience. Bundling is back, but this time, it’s data-led. Leveraging the Archive: In an era where margins matter more than growth, the real value lies in unlocking massive libraries. At Veritone, we’re focused on how AI can turn decades of "cold" data into active revenue streams. Content Provenance: With synthetic media everywhere, establishing trust through technical standards (like C2PA) is becoming a first-order requirement for every major platform. #StreamTVEurope #StreamingTV #Veritone #AI #FutureOfMedia #Lisbon2026 #AdTech #FASTChannels
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Peter Leeb posted thisEasiest way to think about the Claude leak which does not expose model weights - the model weights are the "engine," this leak just gave everyone the blueprints for the transmission, the GPS, and the dashboard. You can't drive the car yet, but you now know exactly how the next model is being built to handle the road. Thoughts?
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Peter Leeb shared thisThere’s nothing quite like a game-winner. Purdue University delivered one of those moments—where time, pressure, and execution collide into a single shot that lives far beyond the final buzzer. It’s why we watch. The term “game-winner” itself has become a staple of live sports broadcasts, evolving alongside the rise of real-time commentary, highlight culture and contextual, realrime media. Decades ago, announcers might have simply described the final play. Today, “game-winner” is a definitive label—an instant classification that signals drama, finality, and legacy in one phrase. In the modern era of live production, that moment is more than just a shot: • It’s clipped, tagged, and distributed in seconds • It’s analyzed across every angle and dataset • It becomes part of an athlete’s and program’s permanent story From broadcast booths to AI-powered metadata systems, the “game-winner” has gone from a call… to a category… to an asset. And last night, Purdue added another one to the NCAA archive.
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Peter Leeb shared thisExcited for Veritone to announce our strategic agreement with Oracle. As the demand for scalable, secure, and sovereign AI infrastructure continues to grow, Veritone plans to use OCI’s high-performance AI infrastructure to power its aiWARE platform. In addition, we will leverage OCI’s distributed cloud – spanning the edge, a customer’s datacenter multi-cloud environments, and the public cloud – to help meet security and data residency requirements. As data powers our applied AI applications, context graphs and next generation workflows, OCI will help continue our global data governance and security standards for enterprises. https://lnkd.in/eVFY-Pn5Veritone Announces Strategic Agreement with Oracle to Accelerate Enterprise AI and AI Data EconomyVeritone Announces Strategic Agreement with Oracle to Accelerate Enterprise AI and AI Data Economy
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Peter Leeb shared thisCongrats Brian Verne and teamPeter Leeb shared thisThank you to Fast Company for naming Wave one of the Most Innovative Companies in 2026. This recognition reflects a simple but hard-earned belief: the best content meets fans where they are. Audiences see the big moments: the viral clips, creative launches, and breakout shows. Behind that is a team working every day across production, social, and partnerships to build the best content possible. We’re especially grateful for our team, talent, partners and everyone whose hard work makes this possible. 📖 Read the full list here: https://lnkd.in/eKJg7enN
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Peter Leeb reposted thisPeter Leeb reposted this‼️ Introducing MORE ‼️ One social post is all it takes to build a full suite of programmatic creative. 🚀 With our new MORE workflow, you can generate 8+ ad variations in a single, streamlined build. 💥 No more repetitive workflows. Just faster scale and smarter creative testing. 🔥 From rapid iteration to seamless customization, MORE is designed to help advertisers move from social content to campaign-ready assets in record time. ⚡️ Ready to see how it works? Read the full blog to learn more. 👇 https://lnkd.in/e3isjaTH #adcreative #programmaticadvertising #SocialDisplayFrom One Post to Many: Introducing MORE Workflows in the Spaceback PlatformFrom One Post to Many: Introducing MORE Workflows in the Spaceback Platform
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Peter Leeb shared thisThe demand for live sports and deep, personal storytelling has never been needed or demanded more. Congrats to our partners at NCAA and CBS Sports / Turner (Turner Broadcasting System, Inc) for record breaking numbers.
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Peter Leeb liked thisWe are expanding our team by 50% this year across our NYC, LA, SF, Chicago and Greenville North Carolina offices. If you think you got what it takes check out our open recs.Peter Leeb liked thisWe’re building one of the most ambitious media & entertainment companies in the world. And we’re hiring. At MrBeast, we’re scaling across every layer of the company, from senior leadership to highly specialized operators in: - Gaming & Engineering - Creative & Content - Production & Studio - Marketing & Growth - Corporate & Operations - Consumer Products This is a fast-moving, high-output environment where technology, storytelling, and operations all collide and the pace is high by design. We’re looking for people who want to operate at that level. People who move fast, think in systems, and want to build things that reach audiences at a billion-plus scale. If that sounds like you, explore our open roles: 👉 https://lnkd.in/edFp92_U 👉 https://lnkd.in/e7XYBRXc #hiring #careers #jobs #gaming #contentcreation #production #marketing #EpicGames #raleighjobs
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Peter Leeb liked thisPeter Leeb liked thisThree years in, and every now and then something happens that makes you stop and just… feel it. I can't say much yet about what Tavon Austin and I are involved in building together with remarkable founders. Stealth is stealth. What I can say is that when you and your firm are selected to co-found something in a category this fast-moving and this valuable – Sports x Media x Creator Economy – with a team this exceptional, you don't take it lightly. These moments don't come from thin air. They materialize from accumulating knowledge quietly, staying patient when it's hard, prioritizing being a reliable collaborator, asking for help often, and trusting something larger than yourself to do the math. I've said it before: Know your stuff. Stay calm. Solve one problem at a time. Give thanks freely. More to come. Grateful for my journey and the people in it. #Yallywood #NorthTexas Gannett.Partners #BuildingValuableCompanies #ResilientLeaders Ed Gaffney Chet Comizio Michael Cohen Dana Elmquist • Ben Swanger Tarik Black Jason Fox Brad Cheves Derek Wilson Mike Meece Rob Villanueva Matt Finick Tony Mugavero Jacques Vroom III Brendan Donnelly Caleb Hanie Lance Etcheverry Andrew Yaffe Nick Ralston Jake Klein Stephen Ski Claudia Reuter Frances Pollock
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Peter Leeb liked thisPeter Leeb liked thisAdrienne Lahens is #hiring. Know anyone who might be interested?
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Peter Leeb liked thisPeter Leeb liked thisI’ve said it before. In the next few years, we’re going to have AI-first companies or dead companies. And right now the gap between the two is looking a lot more like a canyon. And it’s widening WAY faster than leaders are willing to admit. AI is exposing decades of dysfunction that's now impossible to ignore. Enterprises are literally breaking under the weight of it. And the difference between who makes it and who doesn't is becoming very, very clear. I’m taking the stage at #HumanX next week with Natasha Mascarenhas from Bloomberg to dig into some new findings about what's actually happening on the front lines, why so many AI strategies are failing, and what the companies that ARE pulling ahead are doing differently with WRITER. If you’ll be at HumanX, come say hi! We’ll be on the main stage at 2:40pm PT on Tuesday!!
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Peter Leeb liked thisPeter Leeb liked thisFour hardest truths about growth jobs right now: 1. Most growth hires are brought in to manage decline, not create growth 2. Most growth roles are terrible 'opportunities' wrapped in great titles (CGO, anyone?) 3. Past success in a growth role does not guarantee success in an AI-native future.(A lot of growth careers were built on channel and UI optimizations. That era is dying.) 4. Many of the best sr. growth operators exited full-time roles to become solopreneurs/advisors. More money, less hours, more freedom. #growth
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Peter Leeb liked thisPeter Leeb liked thisWe put together our first fully operated ScorePlay event this past week in London, bringing 200+ sports and AI leaders into the same room. We're calling the series Ahead of the Game. The one thing I've consistently heard from people across the sports industry is that they want to connect more with one another. Practitioners, business leaders, partners. There's no reason you should follow a sports org's channels, admire their work, but never have a way to actually learn from each other. We've always tried to connect people where we could, but this event was a step further in representing the idea that sports shouldn't be so disjointed. Not a bad first go at it, with a view from 42 floors up.
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Peter Leeb liked thisPeter Leeb liked thisFirst ever SNAPPYS in the books. Adding “award show producer” to my resume. Huge congratulations to all the winners and nominees. What made this especially meaningful was seeing so many talented people across Snap Inc. come together to pull off something as complex as an award show; which is no small feat. From concept to execution, it took creativity, coordination, and a lot of hard work behind the scenes. Grateful to everyone who contributed their time, energy, and expertise to make it happen. Proud to be part of a team that can bring an idea like this to life.
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Veritone
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