Nate Louis

Most SEO declines do not happen overnight. Rankings fade quietly through small warning signs like slipping keywords, rising bounce rates, and lost visibility. Catch the signals early before traffic disappears. 🔥 https://lnkd.in/e7SiRmiK

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🚨 Google's new AI-driven search isn’t just a headline: it’s changing the rules of SEO *right now*. Traditional keyword rankings? Old news. Today, Google’s AI generates answers and cites sources instead of showing the typical top 10 links, and that means your content strategy needs a MAJOR upgrade. Why does this matter for your business? 👉 The AI summarizes answers from across the web: if your site isn’t cited, you’re invisible. 👉 Click-through rates from #1 positions dropped by 30-60% virtually overnight. 👉 Authority, expertise & in-depth content are MORE IMPORTANT than ever. It’s time to future-proof your site. Want to stay ahead? Get a FREE consult with our SEO experts to boost your visibility in the new AI search era! Let’s grow your online presence together! 🚀 #SEO #GoogleAI #DigitalMarketing #GrowthHacking #BusinessGrowth #MarketingTips #SEOStrategy #SmallBusiness #DigitalTrafficFactory

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Lost under the Google Map Pack? TMG reveals how local SEO can position service pros as industry leaders. 📍Be seen. Build trust. Gain leads. 👉 Learn more: https://lnkd.in/eQi4-dGp

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Stop Bleeding Budget: Why Your Google Ads CPL is Skyrocketing in 2026 (and the Fix) Is your Google Ads Cost Per Lead (CPL) looking more like a mortgage payment lately? 📉 You aren’t alone. With the average search CPL hitting $70.11 this year, and competitive B2B verticals soaring past $100, the "set it and forget it" era hasn't just ended—it’s been buried. If you’re wondering why your leads are getting more expensive while your ROI stays flat, here is the 2026 reality check. Why the costs are high right now: The "Broad Match" Trap: Google’s AI is hungrier than ever. If you’re using Broad Match without heavy audience layering or deep negative keyword lists, you’re basically donating to Google’s R&D department. AI Overviews (SGE) Saturation: As AI-generated answers take up more "above-the-fold" real estate, the bidding war for the remaining top spots has turned into a digital arms race. Data Hunger: If you aren't feeding the algorithm first-party data, it’s guessing. And in 2026, guessing is expensive. The 2026 Fix: How to Lower Your CPL 1. Stop Chasing Volume, Start Importing Value Stop optimizing for "Lead Form Submits." Start importing Offline Conversions. By feeding your CRM data back into Google, you teach the AI to find people who actually close, not just people who like filling out forms. 2. Master the "Quality Score" Math A Quality Score of 8–10 can reduce your CPC by up to 50%. In 2026, this means your landing page needs to load in under 2.5 seconds and align perfectly with the user's specific intent. If your ad says "X" and your page says "General Y," you’re paying a "relevance tax." 3. Lean into PMax—with Guardrails Performance Max is the titan of 2026, but it needs a leash. Use Brand Exclusions and Asset Group reporting to ensure you aren't just paying for clicks you would have gotten organically anyway. 4. First-Party Data is the New Oil Upload your customer lists (Customer Match) to create "High-Value" seed audiences. This helps Google’s AI find "Lookalikes" that actually reflect your best customers. The Bottom Line: Google Ads isn't "broken"—it’s just evolved. The winners this year are the ones who act as AI Orchestrators, not just "button pushers." Ready to audit your strategy and stop the waste? Check out more insights at forsbj.com. #GoogleAds #PPC2026 #DigitalMarketing #LeadGeneration #MarketingStrategy #ROI

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Page titles play a huge role in SEO — and most small biz sites mess it up. Don’t use: ‘Home’ or ‘Welcome’ as your title. Use your main keyword + location like: → ‘Vinyl Fence Installation | Grand Rapids MI’ → ‘Commercial Fencing Services | Michigan’ Fix your titles. Rank better. If this helped, give it a like, send it to a friend, and follow for more SEO wins. #onpageseo #seotips #rankingboost #smallbizseo

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Healthcare marketers, monitoring AI Overviews (and how you show up in AI responses generally) must be in your measurement mix today for two big reasons. First, this research shows that Health (43% of queries) is one of the most common industries where AI Overviews appeared. Second, if you are at all interested in patients who are in the consideration phase, the fact that over 76% of AI Overviews are tiggered by non-brand queries should get your attention. Our team likes to say you can’t affect what you can’t measure. We can help you measure how your brand is showing up for not only AI Overviews but also on the likes of ChatGPT, Claude and Perplexity. Add AI monitoring to your measurement mix.

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Google’s AI Overviews are rewriting the SEO playbook. Businesses now face a choice: keep chasing clicks—or adapt to the visibility-first model. Where does your organization stand? We share strategies to thrive in this new search reality. https://ow.ly/Sn6k50X2fQa #SEOTips #GreatDecoupling #B2BMarketingTips

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SEO Tip of the Day: Don’t let your blog posts gather dust. Updating older content with new stats, examples, or internal links signals freshness to search engines and can boost rankings. 👉 Action step: Pick one blog post from last year, add updated data, and re-share it.

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"Good SEO is good GEO." - Danny Sullivan, Google The evolution of SEO is a popular topic today. This presentation by Google's Danny Sullivan does an excellent job of explaining the current state of SEO and GEO. He argues that many of the same principles still apply. Interestingly, Google's AI mode leads to more searches. Some websites are seeing fewer clicks because the answer is on the Google results page. But if someone just wants a quick answer, they don't need to visit a webpage. The opportunity for the website publisher is to create a compelling, differentiating experience for the user that makes the website more valuable. Technological change is inevitable, but content strategy is a choice. https://lnkd.in/e6zaEGpr

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How to get your products listed in ChatGPT: 💡 Pro Tip: If your schema, reviews, and merchant policies aren’t clean and structured, ChatGPT won’t surface your listings — even with a valid feed. https://lnkd.in/gYxe-N2z

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Yesterday I posted about how nacent the Influencer Marketing channel/industry still is. Its evolving quickly, but in many ways it is still the Wild Wild West with many brands, agencies, and creators winging it and learning as they go along. (https://lnkd.in/e2E9Zr4J) For example, the FTC put influencer advertising disclosure into law in 2017, but there are still examples where this practice is not standardized. As mentioned below, it will be interesting to see how this evolves.

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Another case study showing how we generated 748 OTP-verified MVA leads at $16.43 CPL for our PPL agency client and the same leads now being sold to their MVA vendors across multiple states for $150–$180 each. #MVALeads #MVAMarketing #PPLAgency #CPAMarketing #LeadGeneration #MetaAds #FacebookAds #PerformanceMarketing #LeadGenExperts #DigitalMarketingAgency #PaidAds #AgencyScaling #MarketingResults #CaseStudy #LeadGenSystem #MVAAdvertising

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We increased CPL by 60%, and it was the best move we made. Because in the same period, cost per SQL dropped by 70%. We traded cheap leads for meaningful outcomes. We’re spending roughly 2x more per lead, but each one is 3x more likely to become pipeline. When I audited this account at the end of last year, I saw a dearth of low-quality, low-intent leads that weren't ready to make a decision and may not have even been in the ICP. Brand and nonbrand keywords were mixed, broad match keywords were everywhere, negative keywords nowhere to be found - and no one on the agency side was concerned. My first order of business in February was to flip the strategy from laser focus on CPL to driving quality leads. I immediately added negative keywords, tCPAs, trimmed broad and generic keywords, and reallocated budget toward high-intent keywords with relevant landing page experiences and CTA’s. I also imported HubSpot data to determine where lower-intent conversion actions did result in MQLs and SQLs, which allowed me to make decisions based on data, not just gut instinct. Within a month, MQL and SQL volume began to improve (March vs February). Four months later, we're able to scale efficiently with this strong foundation. Over the last three months, we stripped away waste—refining targeting, filtering out noise, and tightening conversion paths. The results are exactly why I love rebuilding accounts! • SQLs ↑ 150% • Cost per SQL ↓ 55% • 9% of leads become SQLs (vs 0 – 4% previously) Even though lead gen is about leads, it’s not about volume. It’s about relevance, ICP fit, and sales readiness. Just because a piece of content generates interest doesn’t mean those people are ready to talk - let alone buy. Step back from the CPL race. Get comfortable with higher perceived costs up front and get better business outcomes in the long run. Wondering how to better align your marketing and business goals? Let’s talk.

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Why are flat fees still so common in Youtube integration deals? CPM seems like a much better way to do it given the relative predictability of long form. CPI/CPA can work in some cases too as long as they convert to $10+ effective CPMs

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The easiest way to rank in 2025? Don’t launch a site. Launch a system. 1️⃣ Aged domain w/ backlink profile 2️⃣ Parasite pages for high comp KWs 3️⃣ Programmatic AI site for ultra longtails 4️⃣ CTR & user signal manipulation 5️⃣ High ticket lead monetization where possible You don’t need a blog. You need a f*cking pipeline!

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80% of B2B ad budgets are wasted on the wrong audiences or leaky funnels. The real shock? Running industrial PPC without regular auditing and diagnostics means most campaigns lose thousands before seeing a single real lead. https://lnkd.in/eBNt34T5 #B2BMarketing #PPC #DigitalMarketing #MarketingAudits #LeadGen #IndustrialMarketing #CampaignSuccess

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Mr. Miyagi's Two Rules for Lead Scoring 1) If your lead scoring methodology is based only on engagement with email, then 2025 is going to HURT. Scoring should include deep research data points and propensity to connect on the phone. 2) First Learn Rule #1

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