Melanie Moriarty

A few months ago, I watched someone ask ChatGPT to write a LinkedIn post. The result was generic and lifeless. Then I watched them do something different: they fed ChatGPT a viral post and asked it to reverse-engineer the prompt. That's the reverse prompt trick. Most people ask AI what to write. Smart users ask AI how it decided what to write. Here's how it works: • Refine the generated prompt • Take a great output (tweet, ad, email, script) • Reuse it to create consistent, high-performing content on demand • Ask the AI: "Reverse-engineer this. What prompt would produce this result?" Why this changes everything: → You uncover hidden constraints, tone rules, and thinking patterns → You turn one great output into a scalable system → You steal structure, not style See a viral LinkedIn post you admire? Don't copy it. Reverse-prompt it - and now you can generate 50 posts with the same psychology. Most users prompt AI like beginners, asking it to create from scratch. Advanced users extract prompts from outcomes they already know work. So, are you going to keep guessing what prompts work? Or reverse-engineer the ones that already do? #ReversePrompting #PromptEngineering #AIContent #CreatorEconomy #AIWorkflow #ContentStrategy #DigitalBranding #AICreators

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For the love of god, please don’t ruin Reddit with “Reddit marketing.” As a content marketer AND a terminally active Redditor, it is positively terrifying to me (as an end user), when I start reading about people talking about Reddit marketing being the next big thing in SEO/GEO. Yes, ChatGPT very liberally pulls from Reddit for answers to plenty of questions but there’s a very good reason for that. In an Internet that’s dominated by paid search, paid posts, and intent-driven promotions of every shape and size Reddit is quite literally one of the last remaining safe spaces to source information that’s relatively agenda free (or highly agenda-specific if you’re on the right sub). In the here and now, providing useful information IS an economic function - folks aren’t writing LinkedIn posts out of a deepset desire to impart knowledge - it’s part of the hustle! Reddit’s a sanctuary, though, you can crowdsource genuine, real people’s opinions, whether they’re qualified or not. And YOU can determine how much agendas color that information (or if they don’t at all), depending on the subreddits you participate in. Case in point - I don’t get my news from CNN or Fox or BBC or Al Jazeera or RT. I refresh r/worldnews, r/theworldnews, r/armenia, r/india, and r/credibledefense. If there’s something happening in the world, I can source the story right off of Reddit and read more on whatever news site the post points to, whether or not the news is posted somewhere that aligns with my personal outlooks. I then read through the comments and people flaming each other from every side and I’m able to draw my own conclusions. When I want to learn something about history or culture, I hit up r/AskHistorians or r/Anthropology. You’ll find professors and scholars, experts in their respective domains posting extensive, source-cited briefs on everything from Gobekle Tepe to indigenous pisciculture in ancient North Australia. And all of this is moderated by unpaid volunteers who do it for nothing but passion (and well, tbh, ego satisfaction). The point is, Reddit is an intellectual safe space and a reliable source of useful information BECAUSE of how fundamentally anti-commercial it is, and how much the user base is against promotional content, unless it’s specifically marked as such. The idea of marketers infiltrating Reddit subs and building site karma to then subtly push specific products and platforms is deeply unnerving. I go to Reddit to find things out from people who are NOT trying to sell me something. There’s absolutely nothing wrong with marketing copy - heck, I’m literally a content marketer, I’d be the last person to rant against useful content that drives business results. But when I clock out for the day, I’d very much like to login to Reddit and use it as a free-thinking information safe space. Just my two cents!

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Lately, I’ve been learning just how much AI has changed the way systems interpret user intent—and honestly, it’s kind of wild. 🤯 (Especially given my experience maaaany moons ago as a baby copywriter doing some cringe SEO keyword stuffing back in the day.) While I’m educating myself on AI impacting the app stores, it's become clear that the same shift is happening across other channels too, driven by how much better systems have become at interpreting user intent. Think: • search engines • LLM-driven answers (AEO) • content discovery • app store search & browse Systems aren’t asking “does this keyword match?” anymore. They’re asking: “does this actually satisfy the intent behind the search?” That mindset shift has big implications and not just for ASO teams, but also for content, growth, and brand teams thinking about visibility across ecosystems. (Shoutout: Nathalie Azzi Stefaan Quackels and Alexandra De Clerck for prepping AppTweak for this shift already!) Instead of optimizing one keyword at a time, we’re increasingly thinking in terms of: • themes • intent variations • how clearly something communicates the problem it solves I recently wrote an article on how this shows up in app store search specifically, including how teams can move from traditional keyword research to intent-informed semantic clustering in practice. But working across growth and content, I know this applies outside of the app stores too. (Fan-out queries anyone?) Huge thanks to Simon Thillay and Cloë Ferret for sharing their next-level expertise on this topic. I learned a LOT! <3 👉 If you’re curious how this shift actually plays out in ASO (with concrete examples), I’ve linked the blog in the comments. ##AIInMarketing #IntentDrivenMarketing #AppStoreOptimization #ASOTrends

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I love this POV from Lauren Pope—content strategy is creative work. I've worked in comms for my entire career, moving from higher ed and nonprofit spaces to agency marketing. But it was only when I started content strategy work that my career became more creative, collaborative, and satisfying. I think this is because, at its best and most empowered, the content strategist role serves as a linchpin in design and development teams. We touch almost everything, and we collaborate across multiple disciplines. This makes for eminently stronger product and web design work, the kind that delivers results for all the people involved: the users who depend on your product or your website, *and* the team members who plan, develop, and manage all your content. Yes, it's systems-minded. Yes, it's oriented toward building structures that work for real people. But it takes a lot of creativity to tie everything together, work collaboratively with other experts on your team, and get buy in from client or internal teams along the way. It's one of the hardest jobs I've had (teaching was the hardest 😅 ), but it's also one of the most fun—and, to me, one of the most valuable.

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This might be the worst advice I’ve ever given, but hear me out for a moment: You might want to stop obsessively running your client communications through Grammarly or asking ChatGPT to weed out every, single last T you failed to dot (my bad, cross). AI generated content, by nature, is free of spelling and grammar issues. Heck, try asking your LLM of choice to add a typo or two in and it’ll straight-up refuse. I am categorically not saying that you should intentionally sabotage your writing by adding in errors. But I think people should feel a lot more free to just let the writing flow, do a quick manual read through and post. If you’re published a 500-word post on this platform and a reader finds a few typos, it might, counterintuitively, be a good thing. I wrote a detailed pilot pitch to a highly motivated prospect. I looked over the message the next day and had a mini heart attack because I spotted two (2!!) typos buried in the text. I then took a deep breath, calmed down, and thought about this rationally: That prospect is focusing on the meat of the in-depth report I sent over. They’ll know that a.) I put the time and effort into writing this myself, without crutches. And b.) unlike all the geniuses who have an AI “content machine” auto-posting inoffensive slop on a twice-a-day schedule, I’m using that brain of mine to think, because have something original to say, and real answers that address their user challenges! Don’t be scared to get a bit sloppy! Writing’s art at the end of the day and the Mona Lisa wasn’t painted in a sterile operating theater.

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LinkedIn Post: The New Workflow for High-Velocity Teams 🚀 Headline: Designers & Marketers: Stop doing the busy work. Start doing the deep work. We’ve all been there—spending hours resizing assets, tweaking hex codes, or trying to explain "the vibe" to a client. Pomelli by Google Labs isn’t here to replace your creative team; it’s here to give them a 10x production boost. ⚡️ If you’re running a digital marketing agency or a high-volume design desk, here is how Pomelli scales your output: 1. Instant "Brand DNA" Onboarding 🧬 Forget digging through outdated brand guidelines. Give Pomelli a URL, and it instantly digests the Business DNA—colors, fonts, and tone of voice. Production Win: For designers, this means zero time wasted setting up templates. You start at the finish line. 2. The "Photoshoot" Feature = Unlimited Assets 📸 Need a professional "Lifestyle" shot for a real estate listing or a product launch, but don't have the budget for a 2-day shoot? For Designers: Upload a raw photo, and Pomelli’s AI generates high-end, studio-quality environments that match the brand. It’s like having a digital set designer on speed dial. 3. Rapid Campaign Prototyping 🎯 Running a digital marketing campaign used to mean a half-day of brainstorming copy and layout variations. The Workflow: Input your campaign goal (e.g., "Generate leads for our new luxury development"), and Pomelli spits out 3-5 distinct, on-brand creative directions instantly. The Result: Marketers can A/B test faster than ever before. 4. Eliminating the "Creative Bottleneck" 🛠️ By automating the repetitive parts of asset creation, your senior designers can focus on high-level strategy and art direction while Pomelli handles the volume. The Bottom Line: Pomelli is the bridge between a raw idea and a polished, multi-channel campaign. It’s built for the speed of 2026 digital marketing. Are you ready to automate the "boring" parts of your creative process? Check out labs.google.com. Note: Not Available in India. use VPN Mode on US. #DigitalMarketing #DesignSystems #GoogleLabs #Pomelli #indianrealesatate #MarketingAutomation #CreativeOps #AIWorkflow #ProductionDesign

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A line manager walks in and notices chaos. ClickUp was filled with unanswered messages. The content calendar was blank. The tasks for design files sat untouched. And the sales team was pacing around asking, "Where's the copy for the campaign?!" The LM rushed to find the juniors responsible for the tasks. After he found them, he asked, "What happened? The whole department is on fire. Nothing is done. Sales is screaming. Design is blocked. Campaign is late. What were you doing all day?" The juniors smiled calmly and said: "You know how every day you ask us what on earth takes so long to get the copy done?" "Yes," the LM replied. "Well... today we didn't do any of that." The lesson here for toxic supervisors is that the most valuable work is the invisible work that nobody sees but everyone depends on. Copywriting isn't just "typing words." It's everything that happens while typing. So give your juniors the space they deserve. #Copywriting #ContentWriting #DigitalMarketing

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I once worked with a brand that was doing incredible things internally. They were innovating with their product. They had a forward-thinking culture. They were bold in vision. But outside, you would never know. Their marketing was safe. The messaging felt generic. The campaigns didn’t reflect the energy inside their walls. And there it is: a brand is only as progressive as the level of its marketing. Because no matter how advanced you are behind the scenes, the market only sees what you show them. Your marketing is the translation of your progress, and if it’s outdated, the brand looks outdated. If it’s lazy, the brand looks lazy. That’s the real weight of marketing; it doesn’t just communicate. It defines and engineers perception. And perception, in the end, becomes reality. So if your brand believes it’s innovative, but your marketing doesn’t prove it, you’re sending mixed signals. And mixed signals create distrust. Progress isn’t an internal label. It’s an external experience, and marketing is the proof. Do you think most brands underestimate the gap between who they are and how their marketing makes them look?

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Andromeda update is not a crisis. It's a filter that's separating strategists from button pushers. Every time meta rolls out something new the "gurus" start screaming: "EVERYTHING IS BROKEN AND NOTHING WORKS..." Except if you buy my course that has of course fixed that issue. It's the same pattern every time so don't fall for it... But hey, at the end of the day I understand them they just want more sales for their program. So here's what's actually happening... Andromeda has been out since July 2025. And it was even being talked about back in 2024. So nothing fell off overnight. Now the key difference between before the update and after the update is that meta is looking to stop being a social media platform and switch to a "content platform." That's why the same ad that crushed it 3 months ago is now being shown to people who've already seen it, already ignored it or already bought from you. The algorithm simply ran out of fresh material to work with. And that's where most brands get stuck. They start tweaking button colors and swapping background images thinking that counts as "new creative." It doesn't. Meta's AI can tell the difference between a real new idea and a recycle. So can your audience. Here's what to do now: Stop making small tweaks and start taking bigger swings. E.g. test completely different format not just a different headline. Go from a static image to a selfie video Go from a polished product shot to a raw founder story Go from selling features to hitting a pain point you've never talked about before And then build creatives for a specific "avatar" not everyone. Instead of one "hero ad" trying to speak to the whole market... Make one version that speaks directly to a 40-year-old who's already active... And a completely different one for a 50 year old who's just getting started. When you do that you're not relying on audience targeting settings anymore. You're telling the algorithm who to find based on what's in the ad itself. And when your account starts acting weird don't go against it. Treat it like a relationship. Fresh creative is like a reset button. It gives Meta a new signal and that new signal can pull your account into a better pocket of people almost immediately. The brands that win after every update are never the ones chasing algorithm hacks. They're the ones who keep talking to real humans with real creative. Hope this clears some things up about the "scary" Andromeda. :) P.S. If you're looking for a creative strategist or a media buyer, I've got a few spots open.

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Man.. If I began to list down the amount of times this has happened with me smh.. I can't even talk too much about a particular instance because I know for a fact they'd know who I'm referring to and that client is bitter enough to make it into a thing.. anyways.. yeah fake urgency sucks, it burns people out and produces sloppy work.

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There Are No Heroes in This Tale. Compass is suing Zillow over what it calls a “Zillow ban”, a policy that blacklists homes from Zillow’s 227M+ monthly eyeballs if they’ve been marketed privately (i.e. as Compass “Private Exclusives”) for more than 24 hours. Compass says it’s defending consumer choice. Zillow says it’s protecting transparency. But let’s be real: this isn’t a crusade for buyers and sellers. It’s a knife fight over who gets to own the digital front door of real estate. Both parties are protecting their business models: - Compass wants to wall off its inventory to drive agent loyalty and buyer dependence. - Zillow wants to ensure listings flow through their platform so they can sell more leads. Neither is inherently wrong. But let’s not pretend either is wearing a white hat. What’s really at stake? Control over listing visibility—the most valuable currency in residential real estate. Visibility leads to leads. Leads lead to dollars. And dollars mean power. We’ve seen this script before: - Brokerages want exclusivity to protect margins. - Platforms want universality to justify monetization. Compass made a bold move with Private Exclusives. Zillow responded with platform leverage. Now, they’ll litigate the middle ground. Frankly, I think this conversation has to happen, maybe in court. The MLS system was built for a different era. Today’s consumers search online, not by driving neighborhoods or calling agents. But should platforms dictate listing terms? Should brokerages be allowed to create exclusive inventory? There’s no easy answer. But let’s not pretend we’re watching a battle of good vs. evil. This is business vs. business. Strategy vs. strategy. And it’s the clearest sign yet that the future of listings is still very much up for grabs.

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Steal this doc. Before anyone on your team prompts AI for comms work, they paste this in first. Copy it into your AI prompt as context before you draft anything. Press release, media pitch, exec statement. Every output starts from the same foundation. A16z flagged this as one of the defining enterprise challenges for 2026. AI tends to be built for individual use, but almost none of what teams generate is shared or aligned across the brand. Comms teams feel this maybe more than most. Five sections. Takes 30 minutes to build. Fixes the fragmentation problem most teams don't even know they have. What would you do to improve upon this?

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𝗬𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗶𝘀𝗻'𝘁 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗶𝗻𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. Right now, someone is asking ChatGPT: "Who should I hire for marketing strategy in Denver?" or "What's the best accounting firm for small businesses?" Three names will appear in that response. If you're not one of those names, you don't exist to that potential client. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗕𝗹𝗼𝗰𝗸𝗯𝘂𝘀𝘁𝗲𝗿 𝗺𝗼𝗺𝗲𝗻𝘁 𝗳𝗼𝗿 𝗲𝘃𝗲𝗿𝘆 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲. Blockbuster dismissed Netflix. Yellow Pages ignored Google. Rdio laughed off Spotify. They all missed the same thing: how people discover and choose services was fundamentally changing. It's happening again. 𝗧𝗵𝗲 "𝘄𝗼𝗿𝗱 𝗼𝗳 𝗺𝗼𝘂𝘁𝗵" 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗷𝘂𝘀𝘁 𝘄𝗲𝗻𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗔𝗜. Think about it: → Your dad flipped through Yellow Pages to find a contractor in 1995. → You Googled "best contractor near me" in 2010. → Your daughter asks ChatGPT for personalized contractor recommendations in 2025. Same need. Completely different discovery method. But here's what most businesses don't realize: 𝗔𝗜 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗵𝗲 𝗶𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗹𝗶𝗸𝗲 𝗚𝗼𝗼𝗴𝗹𝗲 𝗱𝗼𝗲𝘀. 𝗜𝘁 𝗺𝗮𝗸𝗲𝘀 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀 𝗹𝗶𝗸𝗲 𝗮 𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿. When someone asks ChatGPT for recommendations, it's weighing: → Your published expertise and thought leadership → Industry recognition and third-party validation → Client success stories and documented results → Expert discussions where you're mentioned → Media coverage and professional commentary Meanwhile, 90% of businesses are still optimizing for Google when their next client is already asking AI: "𝗪𝗵𝗼'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲?" Your perfect website? 𝗜𝗻𝘃𝗶𝘀𝗶𝗯𝗹𝗲 𝘁𝗼 𝗔𝗜 if you haven't established expertise online. Your SEO strategy? 𝗨𝘀𝗲𝗹𝗲𝘀𝘀 if Claude can't reference your professional reputation. Your 20 years of experience? 𝗠𝗲𝗮𝗻𝗶𝗻𝗴𝗹𝗲𝘀𝘀 if Perplexity can't find proof of your impact. 𝗧𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗳𝗶𝗴𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗼𝘂𝘁 𝗻𝗼𝘄 𝘄𝗶𝗹𝗹 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. The ones that don't? They'll join the graveyard of companies that missed the shift: Kodak, Borders, BlackBerry, Blockbuster. Are you seeing clients discover you differently than they did two years ago? What's changing in your referral patterns? #AIVisibility #AISearch

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I used to sit through hours of meetings that went nowhere. Reading this made me realize how much time we actually wasted. Elon Musk’s brutally honest email to Tesla employees is a masterclass in productivity. Originally sent on April 17, 2018, it’s direct, unfiltered, and still incredibly relevant today. Here are some of the highlights: Cut unnecessary meetings “Please get rid of all large meetings, unless you’re certain they are providing value… keep them very short.” Don’t sit through what you don’t need to “Walk out of a meeting or drop off a call as soon as it is obvious you aren’t adding value. It is not rude to leave it is rude to make someone stay and waste their time.” No jargon, no games “Don’t use acronyms or nonsense words for objects, software, or processes… anything that requires an explanation inhibits communication.” Eliminate bureaucracy “Communication should travel via the shortest path to get the job done… Any manager who enforces chain of command communication will soon find themselves working elsewhere.” Get things done, directly “People should talk directly and just make the right thing happen.” Use common sense “If following a ‘company rule’ is obviously ridiculous in a situation… then the rule should change.” Musk closes by thanking the team for “accomplishing miracles every day” and reminds them they are “burning the midnight oil to burn the midnight oil.” This kind of clarity in leadership is rare. It forces a hard look at how work really gets done or doesn’t in many organizations. #elonmusk #leakedemails

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People often ask how I manage it all - full-time work, client projects, and still show up here. Truth is: I don’t “manage it all.” I just built systems that do. All of it comes down to one rule I live by: Make repeated actions repeatable, without repeating yourself. It’s the same rule I help agency founders apply. Because as your business grows, it brings more moving parts and less headspace. More team members = more clients = more chaos. Here’s how that rule looks in action (and how I help founders do the same): 1️⃣ Daily planning under 2 minutes I stopped spending 20 minutes planning my day. Now, one click in Notion pulls up my core categories - content, marketing, product, client work. I just add actions, and it’s done. Even the decision fatigue has gone down too. 2️⃣ Stop explaining the same thing twice Reflect on what you are repeating twice - that’s your sign to systemize. For example: - Explaining things to the new VA you hire. - Giving content briefs to every new content writer. - Repeating tiny process steps that should already live in a doc. My rule for such repetition is: Document once. Rotate it wherever needed. I guide founders to document in a way that makes their team self-sufficient, no more “quick questions” in DMs. 3️⃣ Client feedback in one place. Client feedback scattered across DMs, emails, and calls? Document that too in one doc. So, you improve client experience and keep insights alive even when roles change. 4️⃣ Weekly planning & reflection Weekly planning used to feel heavy. But now, I have a very simple system for it as well: - Predefined categories to review. - Specific actions to analyse. - Defined areas to plan next week. So every Sunday feels structured and easy with the focused reflection and planning. The idea is simple: Stop building from scratch for anything you repeat. Make it repeatable without repeating yourself. This rule helped me: - Maintain quality across multiple roles. - Replace hustle with systems. - Free time to focus on what actually matters. And it helps agency founders get 5+ hours back each week - to lead, think, and grow better. Where would you apply this rule in your work? — 📌P.S. Most founders don’t realize what’s really stealing their time. In 2 minutes, you’ll see exactly what’s breaking down on the backend. DM “Scale” and I’ll send you the free 2-Minute Scale Breaker Audit.

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Thumb stopping Jaw dropping Eye popping Show stopping marketing requires leadership buy-in. Leaders want their brand to truly stand out. But are they willing to approve truly different strategies? Many marketing teams have the ABILITY to produce something different. But they are hampered by leadership that doesn't have the WILLINGNESS to go ahead with potentially viral ideas. My advice: - Take risks, be bold w.r.t marketing. As leaders, you already possess these traits - If not, don't ask for strong QoQ growth and issue "why can't we rank / go viral" statements at random intervals It's 2026. Being different is a marketing necessity.

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Hot take: If a brand's homepage isn't cryptic, they've messed up. Using vague buzzwords as the gateway to a site is ideal because having an accessible and easily digestible About Us section is no fun. Trying to figure out what a company does is where the magic happens. If you think journalists don't want to solve a mystery, then explain the popularity of Lost, From, and Yellowjackets? Yeah, that's what I thought. Also, no spoilers, please. About your company, not these shows.

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Google is offering buyouts to teams inside Search, Ads, and Marketing. Read that again. It means something bigger is breaking. These aren’t fringe departments. This is the core machine. The one that printed the money. The one that made everything else possible. And now? Quiet exits. RTO crackdowns. Sudden “voluntary” shifts that only make sense when you realize what’s coming. Sundar isn’t trimming fat. He’s pivoting the battleship. Toward AI. Toward survival. Because even Google knows it can’t coast on old engines anymore. This is what a full body lurch looks like when a company as big as Google realizes it’s been outmaneuvered. And if they’re sweating? Founders should be running heat checks. CMOs should be gut checking every team, tool, and tactic. Because the brands that play passive right now won’t get a graceful exit. They’ll get outpaced and overwritten. There’s a right way to panic. It looks like focus. 👇 Curious where you land: A. We're already pivoting toward AI native ops B. Watching this play out before making big moves C. Honestly? No plan. Just hoping the noise dies down

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