Marcelo Prado

Exciting news from Itron, Inc. Today, we announced the launch of our Gen6™ network platform and the latest release of our UtilityIQ® application suite, marking the next evolution of Itron’s proven Intelligent Connectivity portfolio. Learn more in the press release: https://bit.ly/4o6JNrI #SmartUtilities #IIoT

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How can #Utilities prepare for rising #Electricity demand and increasing #Grid complexity? Itron, Inc. president and CEO, Tom Deitrich, recently was a guest on CNBC's Frank Holland on Worldwide Exchange to explore this question and more, including the role of #AI and how Itron is enabling smarter, more agile grid management. Watch: https://cnb.cx/4leDNeS

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The utilities that will thrive in tomorrow's energy landscape are those building sustainable, resilient and responsive operations on the foundation of real-time decision-making at the grid edge. #edgecomputing #AI Itron, Inc.'s Stefan Zschiegner shares more in this T&D World article: https://bit.ly/483F4Sm

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Water #Utilities in North America face approximately 240,000 main breaks each year, costing billions in repair and maintenance. A holistic, intelligence-driven approach can help reduce water loss, protect revenue and strengthen long-term system resilience. Itron, Inc. #Water expert Ronald Kirjner outlines the core pillars of this strategy in Water Finance & Management Journal: https://bit.ly/4nuQi6U

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Grid complexity continues to increase—and so does the need for real-time data. That’s where the collaboration between Itron, Inc. and AspenTech Digital Grid Management comes in. Together, we're helping #Utilities gain smarter insights, improve power flow monitoring, accelerate outage response and enhance control over devices on both sides of the meter. #gridedgeintelligence #smartutilities Learn more: https://bit.ly/4mOmWQi

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Marketing budgets aren't coming back. Yet tech stacks keep growing. 62% of teams now use more tools than two years ago. The result? More complexity, less pipeline impact. Smart CMOs are rethinking their approach—prioritizing integration, automation, and measurable ROI over hype. See the principles separating high-performing teams from overwhelmed ones. https://bit.ly/49FPhUe

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Marketing budgets are flat — but expectations keep rising. With AI, CX, and pipeline growth still top priorities, many CMOs face stalled progress under static investment. The way forward? A strong business case and tighter C-suite alignment. 📘 Download IDC’s strategy brief to learn how to reset priorities and unlock growth: https://ow.ly/qoZf50WKccc #CMOLeadership #TechMarketing #MarketingStrategy #ExecutiveAlignment

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In a rapidly evolving energy landscape, utilities are grappling with a fundamental question: how do we meet escalating electricity demand when infrastructure expansion is inherently slow? Belden Inc.'s Parthiban Narayanan, in a compelling T&D World article, highlights a North American utility that found an innovative answer. Instead of solely focusing on building more, they prioritized optimizing and maximizing the efficiency of their existing assets. This strategic shift offers a powerful blueprint for navigating today's energy challenges. #Utilities #SmartGrid #Substations #NetworkInfrastructure #IndustrialAutomation #Belden

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How can #Utilities prepare for rising #Electricity demand and increasing #Grid complexity? Itron, Inc. president and CEO, Tom Deitrich, recently sat down with CNBC's Frank Holland on Worldwide Exchange to explore this question and more, including the role of #AI and how Itron is enabling smarter, more agile grid management. Check it out here: https://cnb.cx/4leDNeS

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A useful look at how energy efficiency is becoming an early signal of system pressure for utilities, not just a cost‑saving program. More context coming with tomorrow’s American Customer Satisfaction Index (ACSI®) industry release. #Utilities #EnergyEfficiency #EnergyDemand #GridReliability #ACSI

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🔌 Power failures aren’t an option in mission-critical environments. Whether you’re running a data center, industrial facility, or edge infrastructure, reliability is everything — and long lead times are putting many projects at risk. In our latest post, we break down how to: ✅ Improve power system reliability ✅ Overcome 3–5 year delays on new equipment ✅ Source refurbished and surplus UPS systems fast At Data Power Supply, we specialize in fast-turn solutions for hard-to-find power infrastructure — built for uptime, priced for scale. 🧠 Read the full article: 👉 Improving Power Supply Reliability for Critical Applications #DataCenters #UPSsystems #CriticalPower #Infrastructure #SurplusEquipment #PowerReliability #RedundantPower #DataPowerSupply

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🚀 Supporting Grid Modernization in Massachusetts 🚀 We’re proud to support our client, the Grid Modernization Advisory Council (GMAC), whose work helps foster transparent, stakeholder-driven dialogue around the future of Massachusetts’ electric grid. CviaD partnered with GMAC to design and develop a new digital hub that makes complex information more accessible, supports public engagement, and reflects GMAC’s role as a trusted convener across the Commonwealth. 👉 Explore resources, updates, and stakeholder information from GMAC: https://lnkd.in/ebUVJYTq #CleanEnergy #GridModernization #MissionDrivenDesign #NonProfitCommunications #SocialImpactDesign #DesignForGood #MissionDriven #Changemakers #PurposeDriven #NonProfitMarketing #SocialEnterprise #MAssachusettsGrid #Boston #Massachusetts #Netzerogrid #Masscleanenergy #DER #DSO Synapse Energy Economics Julia Fox Kyle Schultz Utility Dive Corrin Moss

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I used to think efficiency was just about cutting costs. But, Frederic Godemel, EVP of Energy Management, completely changed my perspective with his latest Forbes article. He argues that with today's unpredictable markets and tightening regulations, efficiency is actually a strategic lever for innovation and growth. He calls this new approach Electricity 4.0—a mindset powered by digitalization and electrification. It's a powerful read, and I highly recommend it. 🔗 http://spr.ly/6045fm7zB 🔗 #Efficiency #Digitalization #Electrification #Electricity40

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As a New Yorker, I know how critical offshore wind is—not just for meeting our climate goals, but for delivering reliable, affordable energy to our state in the years ahead. That’s why I’m proud to share that INSPIRE Environmental, a Venterra Group Company's work is featured in the newly released Benthic Habitat Study as part of NYSERDA’s Offshore Wind Environmental Technical Working Group. This work lays the scientific foundation for responsible siting and long-term stewardship of offshore wind in the New York Bight. Huge credit to NYSERDA for continuing to lead with transparency, collaboration, and science. 📄 You can read the full desktop study here: https://lnkd.in/gAPVs8V6 (See “Benthic Habitat Study” under NYSERDA 2.0) #OffshoreWind #AffordableEnergy #CleanEnergy #NewYork #NewYorkBight #BenthicHabitat #ClimateAction #EnergyTransition #SitingWithScience Venterra Group

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Marketing success often comes down to how fast teams can respond. Real-time AI insights now allow marketers to monitor performance and adjust instantly improving results and reducing spend on underperforming tactics. This data-backed agility is reshaping a modern campaign strategy.

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Great to see Dominic Gatti speaking at New York Solar Energy Industries Association #SOLAR #STORAGE #SUMMIT providing insights into winning strategies to innovate, adapt, & continue deploying of residential solar and storage systems by bridging state energy goals with operational realities. https://lnkd.in/e5a53fcB

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Supply chain delays continue to impact critical power projects. Securing generators, UPS systems, and switchgear now takes more time and coordination than ever before. Planning ahead isn’t just smart. It’s essential. The organizations that think long-term and choose the right partners are the ones maintaining reliability and resilience. Here’s a good read from Global Power Supply on how to stay ahead of supply challenges: https://lnkd.in/evCpvU8d

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Discover how electric utilities are adapting to the energy transition by leveraging distributed energy resources (DERs). Citing findings from a recent Krishnan Associates survey, Allison Salke highlights the importance of core capabilities, flexibility, scalability, and strong vendor partnerships in navigating evolving energy requirements. https://lnkd.in/eQauM7-C

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