“Lindsay is one of the most competent and impactful marketing leaders I’ve had the privilege of working with. When I hired Lindsay as the marketing lead for my team, I knew I was bringing on someone special—but she still managed to exceed every expectation. Over two years, while I served as VP of Revenue, Lindsay evolved from being my second-in-command to my partner in crime. Her unique mind, exceptional organizational skills, and innovative thinking helped the entire organization level up. Lindsay’s contributions went beyond the traditional scope of a marketing leader. She built foundational resources that not only powered up our marketing efforts but extended into CX and sales operations, creating lasting value for the entire GTM organization. Her work often transcended boundaries, whether it was preparing executives for board meetings or crafting solutions that delivered results across departments. One of the things I appreciated most about working with Lindsay was her commitment to meaningful, measurable results. With her, there were no random acts of marketing—everything she worked on was thoughtfully designed to drive measurable success for the business. Whether it was creating campaigns from scratch or finding innovative solutions to complex challenges, she had a remarkable ability to balance strategic vision with tactical precision that made her indispensable to our team. But what truly set Lindsay apart was the heart and energy she poured into her work and our team. Her humor, warmth, and positivity made hard days easier and big wins even more meaningful. Lindsay isn’t just an exceptional marketing leader; she’s the kind of person who makes everyone around her better. Any team would be lucky to have her—not just as a colleague but as a partner and friend who always goes above and beyond to make an impact. ”
Experience & Education
Licenses & Certifications
Volunteer Experience
Projects
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TEDxUF 2014: Intersections
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Organized our university's fifth annual TEDx conference. As a team, we worked together to plan and host one of the top technology, entertainment and design conferences on the East Coast. We coordinated six speakers, three live music/dance performances, 11 lab presenters, and nearly 40 volunteers. Approximately 700 people attended the event, which explored dynamic topics ranging from 3D-mapping algorithms to the intersection of dance and culture.
TEDx was created in the spirit of TED's…Organized our university's fifth annual TEDx conference. As a team, we worked together to plan and host one of the top technology, entertainment and design conferences on the East Coast. We coordinated six speakers, three live music/dance performances, 11 lab presenters, and nearly 40 volunteers. Approximately 700 people attended the event, which explored dynamic topics ranging from 3D-mapping algorithms to the intersection of dance and culture.
TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.Other creatorsSee project
Honors & Awards
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Magna Cum Laude (research)
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Honors Thesis: "Death in White Gloves: The Minimalist Aesthetics of Noir in Melville’s Le Samouraï and Erasure Literature"
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Brandon Bobart 📈
People often ask about difference b/t agencies & our fractional team models: Here's a few key differences: 1) We work with partners across various verticals vs having 1 in-house team. This allows for vertical expertise (i.e. service biz get a Google Ad person with home service expertise, while a cannabis dispensary gets a Google Ad person w/ cannabis experience). This allows for flexible bandwidth as well (i.e. we don't just have 1 internal Google Ad person who could become overwhelmed). We work with plumbers, dispensaries, multi-unit franchisees, HVAC companies, B2B cannabis groups, SaaS tools, THC bevs, etc & each team looks different than the other. 2) We're flexible on scoping & projects. For example; we just closed a deal where client needed small support hours for Shopify, HubSpot, cold email, strategy, etc & we were able to pinpoint a specific level of service / support that not only met their needs but their budget. This can scale up or down very easily. 3) We work with a lot of the best agencies because sometimes they are the best fit. For example; we just hired Sandra Bergman, CLMP™for a consulting project for a dispensary client. This is because she fit their needs. We can bring a lenses of not only knowing all the good agencies but knowing WHEN to recommend one + get the added benefit of rolling her services into other deliverables (SEO + website) vs just working with her on a stand alone basis. 4) We embed; we don't just deliver. A fixed scope with clear deliverables is important; but there is a gap. Many small businesses need an ever-changing set of things, from design, to minor website edits, to async comms on global strategy; etc. And we try & bake in some grace for these items to allow for the variance & unknown that comes each month. This is done by sharing a Slack or Basecamp project together. We can work real-time on things as they arise. 5) We are business owners also. No offense, but many agency owners are agency owners only. Being able to bring experiences to our clients from owning multiple businesses can help provide a powerful POV to the conversation. I truly believe our model is a great hedge against hiring a generalist FTE for your org. For 50-75K a year; we can bring a lot of evolving resources to the table.
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Rachel Thomson
Marketers are often told: “brand isn’t measurable.” I disagree. At Willo® we decided to test whether our brand essence was showing up where it matters most: in customer conversations. We set up keyword trackers and tags in Gong. Were customers using the words we wanted them to feel? Accessible. Approachable. Human-first. They were. And the numbers backed it up: - Spam in our inbound channel dropped from 75% to under 10%. - Our book-to-attend demo rate hit 75%. - Lead quality skyrocketed to the point where sales stopped questioning whether marketing was “working.” It’s obvious through my work and my posts, but I’m bullish on brand! But that’s because brand isn’t just philosophy. When done right, you win. It comes through demo attendance. It’s pipeline clarity. It’s the confidence your sales team has when prospects echo your positioning back to you. It’s team alignment. And the best part? It gave us a 360 view. 🌍 When customer language started drifting from our brand pillars, we knew exactly where to reinforce.
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Nataly Kelly
Behind every great marketing team is a great agency partner (or several). As the CMO of Zappi, I hire agencies with the same care I hire an FTE for my team. Here's the reality most CMOs face: Your headcount is always going to be lean. Your budget is finite. Your internal team can't be experts at everything. And you need to move fast. This is where agencies become critical. They give you: ▶ Flexibility you can't get with full-time hires ▶ Scale up for a launch, scale down after ▶ No long hiring cycles when you need to move quickly ▶ Specialized expertise your team doesn't have ▶ Deep knowledge in specific channels ▶ Cross-industry perspective from working with multiple clients ▶ Access to tools and tech you don't need to own ▶ Speed that changes everything ▶ Faster implementation than building in-house ▶ Teams ready to execute immediately ▶ No learning curve on new platforms or tactics The best agency relationships aren't transactional. They're partnerships. The agencies that understand your business. Know your customers. Challenge your thinking. Bring ideas, not just execution. At Zappi, our agency partners are essential. They enable us to punch above our weight. To compete with companies 10x our size. To launch campaigns that would take months to build internally. The mistake CMOs make? Treating agencies like order-takers instead of strategic partners. (By the way... same mistake when insights teams are treated this way, too!) The best CMOs I know: → Share business context deeply → Include agencies in planning early → Give them room to bring ideas → Build long-term relationships, not project-based transactions Your marketing results depend on your team AND your partners. Choose agencies that align with your values. That feel like an extension of your own team. Who embrace similar ways of thinking. And that stand to help you learn and make you even better. Shout out to Avery Akkineni and our partners at VaynerX VaynerMedia (pictured with the wonderful and hilarious Rob Mayhew). 💚 Follow me (Nataly Kelly) for more CMO advice. #CMO #marketing #agencies
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