Activity
2K followers
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Ken Weiner shared thisLooking forward to attending POSSIBLE next month. If you're interested in meeting up to discuss the latest in mindset, CTV, agents, and AI, feel free to reach out.
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Ken Weiner shared thisCTV advertising is not a one-size-fits-all solution. Viewers engage with content in various ways, across different devices, and in diverse mindsets throughout the day. At GumGum, we analyze the complete picture to comprehend a viewer's journey and optimize every moment to enhance advertiser outcomes.
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Ken Weiner reposted thisKen Weiner reposted thisAre you a sales leader in Atlanta or New England? Looking to be part of a team transforming advertising? Well...no team can win without a leadership mindset. No company can win without sales leadership. Allison Miller (Gietl) is looking for a VP! ---->> https://lnkd.in/ezm6jASe
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Ken Weiner shared thisPause ads aren't just another CTV placement. They're a fundamentally different moment. The viewer hit pause. They're engaged. They're looking at a full screen with zero competition for their attention. Design for simplicity. One idea. One visual. One action. Read more about my thoughts in our latest blog: https://lnkd.in/gx-qm-jH
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Ken Weiner shared thisSometimes the most valuable moment isn't when content plays, but when it pauses. @GumGum product launch tomorrow!
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Ken Weiner shared this
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Ken Weiner shared thisBig news from IAB Tech Lab this week: the new CTV Ad Portfolio guidance spec is now out for public comment. I’m proud to have been part of the group that helped shape this work. CTV is evolving fast, and establishing clear, modern standards is a necessary step toward unlocking scale for emerging formats that deliver better experiences for viewers and stronger outcomes for advertisers. Looking forward to seeing the impact this has on the industry and to continuing the collaboration that pushes CTV forward. #CTV #AdTech #IABTechLab #Standards #InnovationKen Weiner shared this#IABTechLab is excited to announce the CTV Ad Portfolio! With six core formats this will give buyers and sellers a common language to transact and scale with confidence. From running ads with confidence to building experiences in streaming, the CTV Ad Portfolio brings the consistency we’ve been waiting for! Read more here: https://okt.to/MwRdEA
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Ken Weiner shared thisMy first time on stage in pajamas! Together with Brain Sleep and FAST Corp, GumGum Japan and I educated attendees at Advertising Week Asia (AWA) 2025 about the impact of GumGum's In-Video product suite. We discussed how it drove brand lift and search traffic as non-intrusive ad formats on CTV.
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Ken Weiner shared thisWill you be at CES in January? Let's chat about all things AI and CTV! DM me or sign up to connect with our team here: https://lnkd.in/gjn7B2Jp #ces2026
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Ken Weiner liked thisKen Weiner liked thisFor the past year, I've been shouting from the rooftops that the Native Homescreen is the bluest ocean in media. Hundreds of millions of televisions globally representing the highest scale, highest impact, and least saturated media market I've ever seen. I've been lucky to be an early supporter of the OpenGlass TV Jasons, and they're leading the programmatic revolution making Homescreen and Pause ad inventory available at scale. I'm also lucky to have played a small role in connecting them with my friends at Smadex, who immediately saw the opportunity for supercharging the app install ecosystem. Great work to Lenka Knezova 🔜 POSSIBLE Miami, Jordi de los Pinos, Phil Gontier, Jason Higgins, and Jason Kim! And below is photo proof I had the first branded hat!
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Ken Weiner liked thisPause ads aren't just another CTV placement. They're a fundamentally different moment. The viewer hit pause. They're engaged. They're looking at a full screen with zero competition for their attention. Design for simplicity. One idea. One visual. One action. Read more about my thoughts in our latest blog: https://lnkd.in/gx-qm-jH
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Ken Weiner liked thisExciting news! Kochava has integrated IAB Tech Lab’s Agentic Ad Management Protocols, known as #AAMP, into StationOne through their workspace. This workflow is powered by AAMP's Buyer Agent SDK and agentic object models. Now buyers, sellers, agencies, and ad tech teams can safely test standards compliant agentic workflows, fine tune them, and test their workflows without breaking anything before executing a real agent transaction. Kochava customers can inspect the skills, agent definitions, and system prompts, all powered by the official IAB Tech Lab reference implementation MCP Server through the StationOne Connector. Thanks to Charles F Manning and the Kochava team for helping turn agentic advertising from concept into practice built on Tech Lab open standards! More details from Digiday here: https://lnkd.in/eWzTCG9q #IABTechLab #AAMP #AgenticAdvertising #OpenStandards #AI #AdTech #Interoperability #KochavaKen Weiner liked thisI'm excited to share a few things today from Kochava.... ✅ StationOne is now in Open Beta - no longer requiring an invitation code. ✅ We have several partners that we've been working with to build Workspaces, covering various aspects of the industry (planning, targeting, activation, measurement, optimization) ✅ We were eager to FIRST announce the partnership with IAB Tech Lab - enabling an open source IAB Tech Lab Workspace which showcases their reference implementation of agentic buying. The combination enables buyers, sellers, agencies, and ad tech specialists to play around, not break anything (or accidently buy anything), and build out standards compliant workflows that can be fine tuned! For all of the 'talk' about agents, few people can actually play with an approachable toolset... StationOne makes this really easy! Standards and cross-vendor collaboration through those standards are critical to the transformation we're undergoing in the Advertising Industry... The open source Workspace is available in StationOne by 'Joining a Workspace'. The Workspace is designated as an open source workspace (something that Workspace authors can determine) - so you can see the source to all of the Skills, Agent definitions and system pre-prompts that are available and outlined below. Every one of these skills uses the official IAB Tech Lab reference implementation MCP Server via the StationOne Connector and you can engage agenticly to test workflows and see how this 'agent stuff' actually works. Editor Note: I generated the below artifact (pdf) with StationOne asking: Summarize all of the skills in this workspace so I can share on LinkedIn in a Carousel format. Thanks to Anthony Katsur and Shailley Singh for your collaboration with our team! A GREAT write up from Ronan Shields at Digiday linked in first comment!
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Ken Weiner liked thisKen Weiner liked thisLast night we had a friendly futsal match with some of our agency and DSP partners ⚽️ …and my god, every muscle in my body is sore today (including my arms… still not sure why 😅) Space is limited in Tokyo, which makes it harder to play sports like this regularly but it was a much-needed break/release from the daily commotion. A big thank you to Ryo Y., David Tsuchiya Shota Sukagawa and all the other folk for organizing and inviting Marika Shepherd Fujita and me to join. Would love to do more of these: striking that balance between a bit of competitiveness and a genuinely friendly spirit. And that includes people of all levels… especially myself, who was never particularly gifted at sports.
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Ken Weiner liked thisKen Weiner liked this🚨 We’re hiring experienced Java Engineers in Los Angeles (Santa Monica) 🚨 If you’ve built systems that operate at serious scale, this might be for you. We’re looking for engineers who: Have worked on high-throughput systems (think 30B+ transactions/day) Ideally bring experience from AdTech or similar scale-heavy domains Are comfortable working in a hybrid setup (~2 days/week in office) Actively use modern AI dev tools like Cursor, Claude, Codex, etc. This is strictly for experienced engineers (5 years at least) — we’re not considering new grads for these roles. If you’re interested in solving real-world scale problems with a strong team, DM me. Let’s build something meaningful 🚀 Ken Weiner Adam Schenkel Kelly Battelle (formerly Harrington) Amanda Vialpando Marcus Startzel Corey Gale Michele Larson Iris Fu Brian Tomasette
Experience & Education
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GumGum
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Licenses & Certifications
Publications
Patents
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Systems and methods for improved server-side contextual page analysis
Issued US11995694
See patentSystems and methods are described for server-side contextual analysis of content available at a given uniform resource identifier (URI), which utilizes headless browser techniques to analyze a more complete and accurate version of page content than using existing techniques. For example, systems and methods are described for performing contextual analysis of content that would typically be displayed to a client device but is not included in an HTML file or other initial page source file…
Systems and methods are described for server-side contextual analysis of content available at a given uniform resource identifier (URI), which utilizes headless browser techniques to analyze a more complete and accurate version of page content than using existing techniques. For example, systems and methods are described for performing contextual analysis of content that would typically be displayed to a client device but is not included in an HTML file or other initial page source file available at the initially provided URI. The contextual analysis performed may include analyzing text using natural language processing and analyzing images using computer vision techniques.
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Dynamic code integration within network-delivered media
Issued US11979645
Systems and methods are described for dynamically generating a graphical code that is placed within an advertisement, which may in in turn be placed dynamically over video or image content delivered to a client device. A portion of a stored advertisement unit may be created to have a color-coded section designated to be later replaced with a graphical code. When a user requests to view image or video content on or in which a given advertisement will be shown, a server may generate a tag that…
Systems and methods are described for dynamically generating a graphical code that is placed within an advertisement, which may in in turn be placed dynamically over video or image content delivered to a client device. A portion of a stored advertisement unit may be created to have a color-coded section designated to be later replaced with a graphical code. When a user requests to view image or video content on or in which a given advertisement will be shown, a server may generate a tag that contains a URI that includes tracking parameters to identify what advertisement was scanned and/or other data associated with the advertisement, a publisher, or a client device. A graphical code may be generated to represent the given URI, then that graphical code may be inserted into a previously color-coded area of an ad creative before delivery to a client device for presentation.
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Dynamic overlay video advertisement insertion
Issued US11356746
Systems and methods are described for server-side manipulation of underlying video content in order to dynamically place overlay content within a video stream in a manner whereby a viewing user sees the advertisement content over or integrated within a portion of the base video content. Segments of the original video file may be modified by a server to display overlay content over a portion of the original content, and a revised manifest file may be generated by the server and sent to a client…
Systems and methods are described for server-side manipulation of underlying video content in order to dynamically place overlay content within a video stream in a manner whereby a viewing user sees the advertisement content over or integrated within a portion of the base video content. Segments of the original video file may be modified by a server to display overlay content over a portion of the original content, and a revised manifest file may be generated by the server and sent to a client device. The revised manifest file may cause a video player on the client device to present in sequence (a) a first original portion of the video, (b) a second portion of the video modified to include overlaid advertisement content or other overlay content within the second portion, followed by (c) a third original portion of the video.
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Dynamic insertion of content within live streaming video
Issued US11284130
Systems and methods are described for server-side manipulation of underlying video content in order to dynamically place overlay content or other supplemental content within a video stream in a manner whereby a viewing user sees the advertisement content over or integrated within a portion of the base video content. Segments of the original video file may be modified by a server to display overlay content over a portion of the original content or integrated within the portion of the original…
Systems and methods are described for server-side manipulation of underlying video content in order to dynamically place overlay content or other supplemental content within a video stream in a manner whereby a viewing user sees the advertisement content over or integrated within a portion of the base video content. Segments of the original video file may be modified by a server to display overlay content over a portion of the original content or integrated within the portion of the original content, and revised manifest data may be generated by the server and sent to a client device for playback. The systems and methods may include introducing a delay in the live stream relative to its original source in order to provide time for server-side creation of replacement video portions that include overlay content or other supplemental content.
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Systems and methods for delayed content overlay
Issued US11029835
Systems and methods are provided for delayed display of supplemental content in association with an underlying page image or other portion of a page. An initial portion of a page may be displayed and associated code may be executed. The code may cause a computing system to perform operations including determining that at least a predetermined minimum percentage of a certain image or other specific portion within the page is visible during display of the page, tracking an amount of time that the…
Systems and methods are provided for delayed display of supplemental content in association with an underlying page image or other portion of a page. An initial portion of a page may be displayed and associated code may be executed. The code may cause a computing system to perform operations including determining that at least a predetermined minimum percentage of a certain image or other specific portion within the page is visible during display of the page, tracking an amount of time that the minimum percentage of the page image or other content portion remains visible during user interaction with the page, then causing display of overlay content over a portion of the particular image or other portion of the page based on a determination that the amount of time that the minimum percentage of the image or content portion has remained visible exceeds a threshold.
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Projects
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Near-Duplicate Image Detection
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Development of algorithm for fast and accurate detection of near-duplicate (altered or tampered) images for millions of daily query images against a database of 100+ million images.
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Honors & Awards
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Emerging Business CIO of the Year
Los Angeles Business Journal
Winner of category for Emerging Businesses (less than 100 employees).
Organizations
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Forbes Technology Council
Member
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