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San Diego, California, United States
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Articles by Kristin
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Love what you do + where you work
Love what you do + where you work
The last LinkedIn article I wrote posted just over 36 months ago. I think it's beyond time to write again and reflect…
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When Your Work FlowsJul 14, 2015
When Your Work Flows
I joined Nintex six weeks ago to lead the company's public relations and analyst relations efforts. I knew a little bit…
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This week in DocuSign NewsMar 12, 2015
This week in DocuSign News
This week DocuSign announced it acquired ARX, touted a new reseller agreement with SAP, and shared how the company is…
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Digital Heroes to be Honored in SFMar 9, 2015
Digital Heroes to be Honored in SF
DocuSign, Inc. (DocuSign®) today announced finalists for its inaugural customer-partner recognition program—the…
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4K followers
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Kristin Treat reposted thisKristin Treat reposted thisI’m looking for a world-class Revenue Operations leader to join my team, someone who is ready to help transform how we scale, execute, and win. You’ll partner directly with me and our leadership team to drive the operational engine behind our global sales organization—bringing discipline, clarity, and insight to how we go to market. 📍 Based in the Raleigh-Durham area or open to relocation At Avalara, our ambition is bold: to be a part of every transaction in the world! That doesn’t happen by accident. It takes precision. It takes accountability. It takes elite operators who know how to turn strategy into execution and data into action. If you’re someone who: • Thrives in high-growth, transformational environments • Obsesses over the fundamentals—forecasting, pipeline, enablement, and inspection • Knows how to build systems that scale and drive real outcomes • And wants a seat at the table to shape the future of a global sales organization I want to meet you! The opportunity ahead of us is massive. The team is motivated. And the time is now! Let’s go build something great! Send resumes to Jennifer.Krause@Avalara.com #Hiring #RevenueOperations #RevOps #SalesLeadership #Avalara #RaleighDurham #Leadership #GoToMarket
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Kristin Treat shared thisAt Avalara, keeping our teams informed and energized is a priority championed from the very top with our CEO Scott McFarlane. Last week, our monthly employee all‑hands (March AvaChat) brought that commitment to life as we broadcast live from our newly remodeled corporate headquarters in Durham, North Carolina. The orange pride was unmistakable. More than 100 Avalarians filled the room and thousands more tuned in from around the world. Moments like this reinforce how #communication and #culture fuel performance. We leaned into one of our core Success Traits... #FUN, while spotlighting how innovation is accelerating across the company. AI is influencing how teams build, collaborate, and solve problems, and that momentum is becoming a defining part of Avalara’s next chapter. Avalarians, you brought the orange spark. Your curiosity and commitment move us closer to our mission of becoming part of every transaction in the world. That shared drive is what turns strategy into progress and progress into meaningful impact. #AI #CEO #leadership #employeeengagement #HR #workplace #technology #internalcommunications
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Kristin Treat reposted thisKristin Treat reposted thisAvalara NEXT is only 3 days away! Tax compliance is entering a new era — one defined by intelligent automation and agentic systems working together. And I couldn't be more excited to share what we've been building. I'm thrilled to invite you to Avalara NEXT 2026, our flagship free virtual event for developers, partners, and tech leaders. I'll be kicking things off with a keynote on "The Next Era: Intelligent Automation & Agentic Systems" — where I'll share how the shift toward agentic tax compliance is going to fundamentally change the way businesses operate, and what you can do now to stay ahead. Here's a look at what we have in store: Agentic AI in Action — See how Avalara's AI agents go beyond simple automation to handle end-to-end compliance — from real-time tax calculations and return filings to complex natural language interactions. Deep Technical Sessions — Go under the hood with our APIs and new agent-based architectures built for accuracy, reliability, and speed. New Developer Portal Walkthrough — Get a live, hands-on look at our redesigned Developer Portal. Plus, stick around after the show for real-world walkthroughs with our engineering team. Ecosystem Innovation — Partners like Versori, Chargebee, and Xero will showcase how they're embedding frictionless, AI-driven compliance directly into their platforms. Whether you're a developer building with AI-driven APIs, a partner looking to embed world-class compliance logic, or a tech leader navigating global e-invoicing and digital mandates — there's something here for you. Register for free: http://avlr.co/NEXT26 Megan Higgins Tim Diekmann #Avalara #AvalaraNEXT #AgenticAI #TaxCompliance #DeveloperEvent #Automation
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Kristin Treat reposted thisKristin Treat reposted thisNow that we're through 1099 filing season, it's a great time to reflect and evaluate how to improve processes for the future. Here are some ways to make next season smoother1099 reporting problems rarely start in January, they just show up then1099 reporting problems rarely start in January, they just show up thenQueenie Lee
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Kristin Treat reposted thisKristin Treat reposted thisHappy International Women’s Day 🫶🏻 Proud to have worked and am working alongside so many powerful, bold, smart, talented and amazing women. “Each time a woman stands up for herself, she stands up for all women.” — Maya Angelou
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Kristin Treat reposted thisKristin Treat reposted thisAvalara has acquired Versori. Versori’s automation-first approach to integration enables faster deployment, simplified maintenance, and global scalability across ERPs, ecommerce platforms, marketplaces, and financial applications without compromising accuracy or reliability. The acquisition strengthens Avalara's ability to scale integrations across thousands of systems and advances its long-term strategy to deliver real-time, always-on, audit-ready compliance as part of every transaction worldwide. Versori’s co-founders and additional team members are joining Avalara and will continue advancing integration and agentic AI capabilities across the platform. We're proud to welcome them to our orange team! https://lnkd.in/gfByr2Ec #taxcompliance #finance #technology #automation #AI
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Kristin Treat shared thisWe wrapped up CONNECT 2026 last week... and it was our best company meeting yet! Bringing thousands of Avalarians together takes serious execution. Every year we raise the bar. This year, we soared passed it. We reflected on how far we’ve come and are clear on where we’re going! Avalara is an AI-first technology company. AI is embedded in how we operate and how we win, inside our walls and in the solutions we deliver to customers and partners. It showed up in full force (in bright orange). Huge thanks to everyone behind the scenes who made the experience seamless. And to our leaders who took the stage: Scott McFarlane, Ee Lyn Khoo, Jayme Fishman, Sydney Carey, Amy Walker, Adrianna Burrows, Greg Chapman, Danny Fields, Liz Armbruester, Shahan Parshad, Kevin Halverson, Vsu Subramanian, Derrick Tan, Masayuki (Masa) Karahashi, Denis Gulsen, and Marcus Lerner... you set the tone for what’s next. The future is bright orange! 🚀 🍊 🧡
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Kristin Treat shared thisOur January AvaChat was especially meaningful for me as Avalara CEO, Scott McFarlane, set the stage for 2026... and what a way to kick off the year! This is the year Avalara shows what's possible: how our AI innovation delivers real results and makes tax compliance faster, easier, and more accurate, reliable, and valuable for every customer and partner. Huge thank you to Aaron Wilson and Queenie Lee for bringing the energy and product insights to the show. I'm so proud of the momentum we’re building inside and outside of Avalara. Go Team Orange! 🚀 🍊 #AI #Avalara #TaxCompliance #2026 #Technology
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Kristin Treat shared this🎉 Happy New Year! 🎉 One of the things I love most about communications is helping people—and transformative work—be better understood, especially when the stakes are high and the subject matter is complex. That’s exactly the moment Avalara is in right now. I’m hiring a Head of Strategic Communications, a senior individual contributor who will help shape how we tell the story of agentic AI, trust, and growth in the global tax and compliance market. If you’re energized by turning complexity into clarity and want your work to genuinely matter inside a fast-moving AI company, I’d love to connect. Apply today or DM me: https://lnkd.in/gaK6AUDS #Hiring #Communications #StrategicComms #AI #Leadership
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Kristin Treat reacted on thisKristin Treat reacted on thisIn March, I had the opportunity to be part of This is Avalara — an incredible global onboarding experience that truly reflects what makes Avalara unique. 🌍🧡 Connecting with colleagues from around the world, hearing directly from first-line leaders, and learning about the company’s strategy and vision was already powerful… but what made it truly special was the openness and authenticity behind every conversation. A highlight was the session with our CEO and founder, Scott McFarlane — candid, inspiring, and genuinely close. Moments like that don’t just inform you… they make you feel part of something bigger. I’m walking away from this experience feeling energized, grateful, and deeply committed to what lies ahead. Proud to be part of this orange spirit that connects us across borders and cultures. 🧡✨ #ThisIsAvalara #Avalara #OrangeSpirit #Gratitude #Team #GlobalCompany #EmployeeExperience #Growth #Inspiration
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Kristin Treat reacted on thisKristin Treat reacted on thisGrateful to share that I’ve been promoted to Analyst at Avalara This journey has been full of learning, challenges and growth- and I’m thankful for the support from my team and mentors along the way. Excited to take on new responsibilities and keep pushing myself further 🚀✨ #Gratitude #CareerGrowth #NewBeginnings
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Kristin Treat liked thisReally pleased to share that I’ve joined Avalara as a Senior Account Executive! Avalara is an AI-first company and a leader in helping businesses automate the entire tax lifecycle, from global tax calculations to the growing complexities of e-invoicing. I’ve been hugely impressed by Avalara’s AI-first mindset and its focus on driving real customer value, alongside the ambition to further embed AI across the product portfolio. I’m excited to contribute to that momentum and be part of a team shaping the future of tax technology. I’m also excited to be joining Benjamin Faust team. After meeting Ben, Andy Hallett, Dan S., and the wider team, I’ve got every confidence that Avalara is the right fit for me at this stage in my career. A huge thank you as well to George Adams and Joel Lessem for everything at LumiQ, and for the support, trust and guidance you’ve given me throughout my career so far. Excited for the journey ahead!
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Kristin Treat reacted on thisKristin Treat reacted on thisToday marks my official last day in orange, and I keep coming back to this… how grateful I am for the last three years at Avalara. A lot of laughs, a lot of hard work, meaningful transformation… and even better people. I’m proud of this team, a believer in what’s ahead, and I am your biggest fan going forward. More to come soon. Sean
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Kristin Treat reacted on thisKristin Treat reacted on thisSo blessed in so many ways. Grateful to spend time with my Grandkids on my 14th Anniversary at Salesforce. So many people to love, so many #Ohana to thank.
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Kristin Treat liked thisKristin Treat liked thisTripadvisor A Full‑Circle Moment in My Journey - I’ve joined the Board of Directors Sometimes life really does come full circle — and when it does, the numbers tell a story all their own. In 2004, I was part of the team at IAC/Expedia which acquired Tripadvisor for $212 million. Back then, it was a bold bet on a new kind of travel community — one powered by real people sharing real experiences. By 2011, I was again part of the team that helped spin Tripadvisor out of Expedia, as the business crossed $637 million in annual revenue and was ready to stand on its own. It was one of those rare moments where you could feel a company stepping into its next chapter. And now, in 2026, I’m honored to share that I’ve joined the Tripadvisor Board of Directors — at a time when the company just closed 2025 with nearly $1.9 billion in revenue and continues to influence how the world explores, discovers, and connects. From $212M… to $637M… to $1.9B. From acquisition… to spin‑off… to board seat. Two decades, three chapters, one journey that keeps unfolding. Life works in mysterious — and sometimes beautifully circular — ways. I’d love to hear from others: have you ever had a full‑circle moment in your career? What did it change for you? #Tripadvisor #Expedia #IAC #TravelIndustry #TravelTech #DigitalPlatforms #LeadershipJourney #BoardLeadership #CorporateGovernance #CareerFullCircle #BusinessTransformation #SpinOffs #StrategicGrowth #Innovation #FullCircleMoment #Serendipity #LifeComesFullCircle #Gratitude Thank you Bill Gates @Rich Barton Dara Khosrowshahi @Barry Diller @Brad Tilden for being part of my journey, and for all your guidance and leadership along the way.
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Kristin Treat liked thisKristin Treat liked thisIntroducing Avalara Capital, simplified financing for compliance and growth. Conveniently embedded within our platform, businesses can access this fast, flexible funding solution in a few clicks. With Avalara Capital, businesses can cover cash flow gaps, finance tax liabilities, or invest in growth opportunities. #StrategicCapital #CashFlow #BusinessFunding
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