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2K followers
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Kristen Faust shared thisExciting internship opportunities working for a fabulous team headed by Kirsten Hamstra!Kristen Faust shared thisThis summer, my team at Lenovo is doing something genuinely rare: supporting one of the biggest global events in sports while building the next generation of social media talent. We're hiring four interns to join Lenovo's Global Social Media Center of Excellence for Summer 2026, and every single role is tied to our work as the Official Technology Partner of the FIFA World Cup 2026™. If you know someone who's ready to do real work on a global stage, send this their way. The roles: ⚽ Brand Engagement Intern (x2) - You'll show up as @Lenovo in real-time: in the comments, in the moments, in the conversation. This role is for the person who lives on social, understands internet culture, and knows exactly how a brand should (and shouldn't) show up online during a World Cup. 🎬 Creator Marketing Intern - You'll work at the intersection of creators, culture, and a global campaign. Think vetting talent, managing campaign execution across markets, tracking performance in CreatorIQ, and spotting the viral moments before they peak. Sports + social fluency is a big plus here. 📊 Data Analytics & AI Integration Intern - This one's for the analytically-minded builder. You'll connect social APIs to AI services, develop interactive dashboards, work hands-on with LLMs, and help us turn raw performance data into strategic insights. Python, SQL, and genuine curiosity about AI in a business context are the ticket. All four roles are based in Morrisville, NC (hybrid), running May 18 through July 31. The Data Analytics role is also open to 100% remote. This is not a coffee-fetching internship. It's 10 weeks of real exposure on a high-performing global team, during one of the most culturally significant moments of 2026. Link to apply in the comments. 👇
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Kristen Faust shared thisLindsay Cella Kover is awesome and so is IAS! Come join us in the fun!Kristen Faust shared thisCome work for me! Exciting new opportunity to join my team in NYC as a Product Marketing Manager at Integral Ad Science. Join our great team with Michael Mathewson, Laura Carstens, and more. https://lnkd.in/eXUXAHSb
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Kristen Faust shared thisIf you're looking to learn about how IAS is leveraging AI to both grow and protect your brand, please head over to the ARIA to meet my esteemed colleagues!Kristen Faust shared thisThe IAS team is on the ground at #CES2026. We’re excited for a busy week ahead connecting with brands, agencies and platforms! On Tuesday and Wednesday, tune in to CES C Space Studio for conversations about the most pressing priorities for marketers with: • IAS Global Revenue EVP Carrie Seifer and Spark Foundry’s Lisa Giacosa • IAS CEO Lisa Utzschneider and TikTok’s David Kaufman • IAS CPO Srishti Gupta and Mastercard’s Scott Lichtenthal Stream the interviews live: https://lnkd.in/eXYUvaap On Thursday, IAS COO Marc Grabowski will moderate a C Space Storyteller CMO Insights session with Jim Squires (Reddit, Inc.), Joe Olsen (Vector), Khurrum Malik (Walmart Connect), and Nili Klenoff (Mastercard) on how AI-powered search is reshaping consumer discovery, brand visibility, and trust. Join us at the ARIA, or stream from anywhere: https://lnkd.in/ga2-8YE5 #MediaQuality #Transparency #Advertising #AI
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Kristen Faust reposted thisKristen Faust reposted thisIntroducing IAS Agent: the AI-powered assistant that makes every marketer an expert with fully transparent, instantly actionable recommendations. Powered by 15+ years of IAS proprietary insights trusted to protect and optimize multi-million-dollar campaigns, IAS Agent turns rigorous intelligence into clear direction to drive stronger performance at scale. And, unlike “black box” AI solutions, IAS Agent shows its work with easy-to-understand context behind every recommendation. See how early results are already showing campaign insights delivered up to 5x faster and a 50% improvement in efficiency: https://lnkd.in/etvnzjBM #MediaQuality #Innovation #Transparency #Performance
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Kristen Faust shared thisYour Q4 success depends on quality. That’s why I’m excited for IAS’s upcoming webinar — Turn Holiday Risk into ROI. Our experts will unpack the latest on made-for-advertising and AI-generated sites — and share how to keep your campaigns safe, efficient, and high-performing through the busiest season of the year. 📅 October 23 | 11 a.m. ET 💻 Virtual (register to get the invite) Save your spot: https://lnkd.in/gXSBhu-uReserve Your Spot: Turn Holiday Risk into ROI WebinarReserve Your Spot: Turn Holiday Risk into ROI Webinar
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Kristen Faust shared thisSharing a wonderful opportunity to join a fabulous team at a great company. There are a number of roles in Chicago and elsewhere so please reach out if you're interested! #jobopportunity
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Kristen Faust shared thisTim Neill is #hiring for a really cool venture. Know anyone who might be interested?
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Kristen Faust shared thisGreat to see my friend and former colleague, Mark Rose, featured in today's AdExchanger! His take on the low concentration of brand spend in the mid and long-tail retailer segments is insightful. According to Mark, this could pose an existential threat to grocery businesses and negatively impact local communities. Check out the article here: https://lnkd.in/gp-x3dTaAdvertising Could Gobble Up The Grocery Business | AdExchangerAdvertising Could Gobble Up The Grocery Business | AdExchanger
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Kristen Faust reacted on thisI had the professional and personal honor of representing William & Mary military and veteran alumni and my son, Ensign Trent Holdcraft, ODU B.S. ���25 at LTC Brandon Shah’s memorial. Army Chaplain LTC Erik Alfsen noted that in Hebrew, the primary word for honor is deeply rooted in the concept of weight or substance. It is why grief feels heavy when we honor the loss of someone important and impactful like LTC Shah. As an alumni engagement professional, I understand the calling to serve alma mater with your fullest expertise and talents. LTC Brandon Shah was the pinnacle of alumni and military service. Growing his cadre by nurturing every cadet. Giving back more than what was given. Living the fullest life of purpose and ultimate sacrifice. My deepest condolences to his family, friends, cadets, campus and Army colleagues and the entire ODU community.Kristen Faust reacted on thisThe Old Dominion University community gathered at S.B. Ballard Stadium to join the Monarch Battalion Unit in honoring Lt. Col. Brandon Shah (B.S. '07) on a sunny Thursday afternoon. Cadets shared their favorite memories on video, and Lt. Col. Shah was honored with a 21-gun salute and the firing of Big Blue--a cannon he had worked hard to obtain. Students, faculty and staff shared the moment with Lt. Col. Shah's family and cadets.
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Kristen Faust liked thisKristen Faust liked thisI'm honored to be speaking at POSSIBLE 2026. "The Other Side of the Story: Why Supply Side Intelligence Is Reshaping Media Buying" is not to be missed. Come and learn why decisioning continues to move to the Supply Side. #POSSIBLE2026 POSSIBLE cc Tyler Romasco OpenX
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Kristen Faust reacted on thisKristen Faust reacted on this“Fescue & Dunes Moving Swiftly To Bring E-Commerce To Leading Clubs and resorts in The UK” I first came across Fescue & Dunes in August last year and reached out to see if we could record a podcast. On Monday we sat down with the two Founders Tim Neill and Joe Petrucci at Royal St George’s Golf Club just one of many high profile clubs Fescue & Dunes are working with to deliver an exceptional e- commerce service to American golfers. The podcast launches Series 3 of Grapes&Greens dropping on Wednesday and I urge any GM or retail manager to listen to this fascinating insight into delivering more revenue with less risks to their retail business. A great story of two keen American golfers who are successful business men seeing an opportunity around their passion of golf. Fescue & Dunes Tim Neill Joe Petrucci Andy Barwell AZALEA Elevate Golf Tom Lovering Danny Campbell Colin Sinclair David Scott 🔴🌕🟢🔵 Tristan Hall CCM Kyle Ragsdale Buffalo Groupe Royal Birkdale Golf Club Samuel Czornyj Michael Sawicki David Addison Michael Harris Andrew Stanley Simon Wordsworth Luke Read Ryan Noades MRICS Royal St George’s Golf Club Joshua Moses Oliver Wilson David Hyland Anna Darnell Marco Aquilino, CCM Jemima G. Andy McMahon
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Kristen Faust liked thisKristen Faust liked this**Lenovo Internship Opportunity - Data Analytics & AI Integration Intern** This one's for the analytically-minded builder. You'll connect social APIs to AI services, develop interactive dashboards, work hands-on with LLMs, and help us turn raw performance data into strategic insights. Python, SQL, and genuine curiosity about AI in a business context are the ticket. This is not an errand-runner internship. You will get hands-on experience building automations and AI insights that drive content and media strategy for over 300 social accounts across Lenovo worldwide. Plus - you get to work with the best and most innovative team in marketing. https://lnkd.in/eT-_bb3kGlobal Social Media Data Analytics and AI Integration Intern - summer 2026Global Social Media Data Analytics and AI Integration Intern - summer 2026
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Kristen Faust liked thisAndi Willis is a superior historian of art (like the kinds in art museums). We were college roommates and I saw her learn the magic of it. Highly recommend her take your history and make it a piece of art for your family. See her post👇Kristen Faust liked thisAfter Lisa's parents passed away, she and her siblings discovered something incredible in the basement — decades of old photos, unseen slides, and reels of family home movies. But they had no idea how to bring it all back to life. They shipped everything to us. We organized it all chronologically and digitized every piece. Then each sibling received their own complete copy of the family's memories — ready to watch, share, and pass down for generations. If you've inherited a collection of family photos and don't know where to start, that's exactly what we're here for. DM us or email info@goodlifephotosolutions.com to book your free 15-minute discovery call — and take the first step toward preserving your family's legacy.
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Kristen Faust liked thisKristen Faust liked thisWho’s headed to POSSIBLE this month?! Looking forward to showing customers what’s possible (pun intended!) when media quality becomes your engine for growth!! 🚀🚀 From our newest IAS Sales-outcomes offering with Mastercard Insights & Intelligence, to demo’ing our latest Integral Ad Science AI tech -- including the The Webby Awards-nominated IAS AGENT 🔎🔎 -- See everyone in Miami!! https://lnkd.in/e59zBTSr CC: Thom Melnik Brian Griffin Carrie Seifer Richard Murphy Cindy Grospitch Melaina LaSalle Heather Tellier (Anderson)
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Kristen Faust reacted on thisKristen Faust reacted on thisPublicis Groupe is making its most aggressive push yet into sports marketing by agreeing to acquire WME Group’s sports marketing and culture agency 160over90. 160over90 is one of the top sports marketing agencies, with a client roster that includes Marriott Bonvoy, The Coca-Cola Company, Visa, McDonald's’s, Anheuser-Busch InBev and Verizon. The acquisition marks a significant expansion of Publicis Sports, which previously had 80 employees and will add 670 employees from 160over90. 🔗 Read the full story from Brian Bonilla to learn why the deal matters for Publicis, who will lead 160over90 and more: https://lnkd.in/eH9S5KT6Publicis is buying 160over90 in its biggest sports marketing bet yetPublicis is buying 160over90 in its biggest sports marketing bet yet
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Kristen Faust liked thisKristen Faust liked thisWe are seeking to hire an Account Manager with experience across Search, Social, and Programmatic. The ideal candidate should be able to work independently and remotely. For more details or any questions, please send a direct message. #Hiring
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Marcos Baer
Portada • 9K followers
At #PortadaChicago we will learn how cultural relevance can significantly boost advertising performance across different target segments. Sonia Morales, EVP, Head of Agile Planning, Starcom, John Marson, SVP, Managing Director, Horizon Media, and Sergio Leon, SVP Group Creative Director, VML will discuss the crucial role of cultural relevance in: - Messaging (creative) - Advertising around tentpole events - Engagement provided by the media used - Programmatic vs. non-programmatic buys - AI: Incorporating a Predictive View into the Media Planning Process 👉 👉 👉 https://lnkd.in/ei6XY_2y
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Sonia Morales
Starcom • 2K followers
Today at Portada Chicago, I had the opportunity to sit in on a panel exploring what cultural relevance really means in today’s landscape, and more importantly, what it demands of us as marketers and leaders. Cultural relevance isn’t something you add on to a plan. It’s something you build from the start with intention, empathy, and a deep understanding of the communities you’re trying to serve. It’s not about chasing trends. It’s about recognizing signals, respecting context, and showing up in ways that are meaningful while still driving business outcomes. Reach gets you seen. Cultural relevance gets you chosen.
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Michael Sondak
Omnicom Media Group • 3K followers
Jennifer Kattula, could not agree more -> "Generative AI is transforming marketing and how brands engage with their audiences. As much as I love AI, robots will not replace human taste, craft, curation, or nuance" What a wonderful conversation with Kristin Reagan from Annalect. Highly recommend this read.
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Karima Sharif-Ali, MBA
Healthcare Businesswomen’s… • 5K followers
“Build Agents that drive strategic value. Most AI agents lack memory and strategic design, making them ineffective for optimizing consumer journeys. True value comes from context-aware systems that can support multi-step tasks without disconnection and can adapt to shifting customer data.” #ai #agentic #media #trends #data #customers #consumers #search
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Caroline Westgate
Merkle • 2K followers
UCP (Universal Commerce Protocol)- the new open standard built for Agentic Commerce. Allowing AI agents to shop with or on behalf of users - whilst supporting core commerce actions like Product Discover, Order Management & Payments. So what does this mean for enterprise organisations?
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Hugh Scallon
VaynerMedia • 9K followers
🖥️✅ AdExchanger (6/16): “Because both platforms require users to be “100%” logged in, said Roku. In other words, those audiences are very easily identifiable thanks to a wealth of first-party data parameters, so it’s easy to target and measure them with a higher degree of accuracy compared to other available methods. The two companies expect that their combined data footprint will allow advertisers to reach roughly 80 million CTV households through Amazon’s DSP. According to data from Comscore, this represents over 80% of the total CTV households in the United States. Not surprisingly, much of that coverage comes from Roku. Roughly 50% of the total streaming consumption in US households already happens via the streaming provider’s own operating system across all their devices, Roku told AdExchanger. Although the public launch won’t actually occur until Q4 of this year, so far both teams are happy with the outcomes of the initial closed tests. Per Amazon DSP, the combination of Roku and Amazon’s data has achieved three times improvement in return on ad spend, as well as 42% more unique reach at the same media budget and a 27% frequency reduction, meaning how often users see the same ad. Ideally, the final launch will benefit all the different players within the digital advertising industry. Publishers will have an easier time serving ads to the right customers, marketers will reach those same customers with more precision, and the users themselves will have a better experience, said Amazon.” ⬇️ #programmatic #biddable #upfronts #ctv #ott #fast #tvos https://lnkd.in/eQtyxtyt
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Courtney Hedges
Merkle • 4K followers
Dentsu just launched dentsu.Composable on Snowflake, empowering marketers to activate data, AI, and insights faster and more securely. As part of this innovation, Merkle will use dentsu.Composable to advance enterprise data strategy and our Consumer 360 offering. Learn more here: https://bit.ly/48SDYsY
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Salina Shah
Publicis Media • 1K followers
Dave Sargent , Mindshare’s UK Head of AV, I loved your article. very interesting read on CTV. Key take out for me - CTV measurement can be too focused on campaign outcomes and not enough on supply quality and environment. Check out the article below: https://lnkd.in/ehP_e7zr #CTV #Quality #Reach VideoWeek
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Kristian May Stewart, Ph.D.
Contender • 3K followers
CMOs Are More Focused On Growing Revenue Than Brand Awareness https://lnkd.in/g8jyVmuY Chief marketing officers are increasingly prioritizing direct revenue outcomes over traditional brand awareness efforts, influenced by economic pressures, performance measurement demands, and AI‑enabled tracking. This shift reflects a need for more measurable impact on business performance, with revenue growth becoming a leading strategic metric for modern marketing leaders. #CMOInsights #RevenueGrowth #MarketingStrategy #BrandVsPerformance #BusinessImpact #DataDrivenMarketing
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Tony Toubia
dentsu international • 3K followers
Merkle's latest ebook dives into the evolving content landscape and how brands can scale smarter in the age of AI. With content consumption at an all-time high, the pressure is on to create efficiently, connect authentically, and stay ahead of the curve. Don’t get left behind—discover how to future-proof your content strategy today: https://bit.ly/433avJv
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Jay Pattisall
Forrester • 5K followers
Today Omnicom Group reports its first earnings since acquiring IPG. CMO's shouldn't care. Wall Street's financial view diverges from marketer's customer growth view. Look no further than Wall Street reaction to Publicis' strong earnings or Dentsu's stalled talks with PE. A fixation on the financial concerns of agencies distracts from the value they produce for marketers and brands. Our advice, brush off the earnings hyperbole and focus on the structural improvements needed to create and deliver brand value. This blog post explores how CMOs can do so with the new Omnicom Group. #forrester #cmos #aimarketing Mike Proulx Keith Johnston Emily Collins https://lnkd.in/eTk8XX63
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14 Comments -
Paul Reilly
Carat • 2K followers
Much of my time has been helping marketers best allocate their budget. Media efficiency measurement is well served with multiple data streams and automation. Interesting to see that Gartner's CMO respondents are spending so much time on the productivity of their marketing teams including how they work with partners. It takes thoughtful planning to do this in a way that encourages the honest self- and team-appraisal that can lead to more productive work. Ideally this could free up resources to reinvest in topline growth - that's what's been under-resourced while we've been so focused on optimizing for media efficiency.
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John McGarr
Protobrand • 3K followers
The Nobel prize-winning field of Behavioral Economics revealed how consumer decisions are actually made subconsciously, and it unleashed a whole field of Behavioral Science-based market research. Protobrand was a pioneer and remains dedicated to Behavioral Science as necessary for (almost) every investigation. Why, you ask should you care about behavioral science approaches when you just want to know something simple? Because now we know how consumer decisions are often made almost entirely subconsciously, and you can’t just ignore that process when it is known knowledge. A fast inaccurate answer does not have a better ROI than the correct one; in fact it usually has a negative ROI. The wrong answer is still wrong even when it is instantly available for free. Smart marketers and insights leads focus on connecting the consumer subconscious to the marketer’s next decision.
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Matt Nash
Pixability • 4K followers
Wise words from our CEO David George Pixability ADWEEK 1. Get your own data house in order. Clean it, connect it, and activate it so your AI actually has something meaningful to learn from. 2. Choose partners who bring unique data to the table. The more signals you can access — about audiences, content, context, and outcomes — the smarter your AI will get.
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